Search results

The purpose of this paper is to reflect on the current state of communication evaluation and measurement (E&M) as a vital field connecting academics and practitioners in communication management.

The authors track recent developments in the field, address the ongoing struggle toward E&M standards, and propose six agenda points for the future E&M debate.

While the authors see an engaged, international interest community making considerable headway in important E&M issues, the conclusion is that several areas require further work: dynamics of standardization; going beyond the effectiveness-based view; internal services evaluation; addressing intervening variables; closer ties to related fields; and dissemination into the wider practice.

The paper gives a pointed reflection of the state of the field and also provides a comprehensive list of current resources for those who aim to further the E&M debate.

Describes the impact of recent changes in US tort law and identifies four interest groups concerned: manufacturers, insurance companies, consumers and lawyers. Discusses their relative strengths, motivations and influence on judicial decisions, citing relevant liability cases for product‐related injuries due to manufacturing defects, design defects and inadequate warnings. Develops a logistic regression model to relate state adoption of strict liability standards to the relative strength of interest groups and applies it to US data. Suggests that the strength of manufacturers and, more particularly, lawyers is significant; and that liberal states are more likely to adopt strict liability for design defects. Calls for further research on the role of the legal profession in legal change.

THE Reference Department of Paisley Central Library today occupies the room which was the original Public Library built in 1870 and opened to the public in April 1871. Since that date two extensions to the building have taken place. The first, in 1882, provided a separate room for both Reference and Lending libraries; the second, opened in 1938, provided a new Children's Department. Together with the original cost of the building, these extensions were entirely financed by Sir Peter Coats, James Coats of Auchendrane and Daniel Coats respectively. The people of Paisley indeed owe much to this one family, whose generosity was great. They not only provided the capital required but continued to donate many useful and often extremely valuable works of reference over the many years that followed. In 1975 Paisley Library was incorporated in the new Renfrew District library service.

WHETHER the political pendulum is to swing in the direction of the Right or not in the coming year we do not know. Local electors are not the only key to national ones whatever politicians may argue. That there will be a move towards that direction is probable as our people tire of the monotonies of any government. Any change will not affect libraries greatly at present as the world problems are too pressing to allow any practical discussion of domestic ones. Our only fear is that “economy” may become a cry, which means, of course, the lopping of things which are educational, cultural and otherwise not money‐making and it is only too probable that public libraries and indeed other libraries might suffer from the modern equivalent of the Geddes axe which some are hopefully expecting. On the other hand the strength of the organizations which control wages from below is such that the disastrous “cuts” of the first Geddes experiment are not likely to be repeated. And on wages the whole of our financial tructure rests. Moreover libraries have now assumed the right to exist in adequate condition and to displace them may not be so easy as it was thirty years ago; but, nevertheless on vigilance our safety still depends. The conditions are not likely at present to be propitious to any real advance. The much‐desired new Library Bill is being drafted—and should be—but its hearing does not seem imminent; the chances of building new libraries are bleak, and even repairs are to some librarians a nightmare. Confronting all these conditions is the greatly increased use of libraries which is reflected in every kind of public, university, national and commercial library. This strengthens faith in the future in spite of the immediate prospect.

John Suzuki has joined Chemitrade Ltd. as product manager. He was previously with Honeywell and Stein Ltd.

The purpose of the paper is to explore this phenomenon, how initial choice in the history of transport policy in Pakistan became “locked into” suboptimal transport policies biased towards private vehicles and roads and now resisting change to a more sustainable transport policy.

The methodology was designed by applying the concept of “path dependence” on a case study of Pakistan. This approach helped to locate the “critical juncture” for explaining how transport decision has been made over time and on which basis.

Pakistan transport development, including urban transport planning, has become both “resource dependent” and “path dependent” upon international agencies which shapes the outcomes and limits the application of sustainable solutions in transport in ways that could be consistent with the local situation.

The paper is a part of a research project, “identifying the institutional barriers to sustainable urban transport in Pakistan” which is in progress. Therefore, the paper may develop its findings at the end of the research project.

The paper provides valuable information to getting insight into urban transport politics of Pakistan.

The research paper has implied the concept of “path dependence” to explain the difference between reality and ideal in urban transport planning of Pakistan by the interventions of global agencies.

This paper aims to study discursive dynamics in place marketing collaboration, which has the potential to construct common ground between stakeholders or provoke discursive struggles emerging from competing accounts.

The paper applies a discursive perspective to collaboration and uses the discursive model of the collaboration to analyze dynamics between stakeholder representatives in two regional level place marketing projects carried out in Eastern Finland in 2011-2014. An analysis of 23 interviews focuses on how stakeholders construct shared understandings of project issues and interests, and discursive struggles that emerge from competing accounts and heterogeneous spaces.

Identified issues in the projects related to the competitiveness between regions, peer pressure to carry out place marketing and a lack of budget resources for marketing for gaining visibility. Broader discourses of competitiveness and promotion provided shared discursive resources for the collaborators. An analysis of the interests of specific organizations revealed discursive struggles that relate to the spatial content of place marketing activities and also the symbolic content of the image of the region.

While the paper underlines the embeddedness of collaboration within broader discursive contexts and cultural sensitivity attached to communication, it does not cover how broader discourses constrain communicative processes or how cultural context influences them.

The paper presents an original perspective on stakeholder collaboration in place marketing projects by highlighting the discursive aspects of communication, and especially the construction of shared understandings as a central element in collaboration. This is useful for facilitating and coordinating stakeholders’ communication, which has been considered important for the success of place marketing and branding activity.

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

IT is too early to examine what the change of Government may portend for libraries sustained attract malign attention from any party. We are aware enough, however, that a time of financial stringency lies ahead for every public activity. In book production, the restrictions on imports may worsen a position which is bad enough as it is. There may not be a sinister intention in the gesture of cutting the salaries of Cabinet Ministers by a sum which for several of them represents about £25 or about a half crown a week on such salaries as librarians earn. We hope there is not. Although all good Britons will make necessary sacrifices; but they want to be sure that they are necessary and not, as usually is the case, merely attacks on public servants. We are told that there will be no Geddes axe this time, but experience shows that the politician can always find a way of reversing a statement in what he imagines to be the public interest. Fortunately those likely to be affected are better organized than they were in the early twenties.