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Juan David Cortes, Jonathan E. Jackson and Andres Felipe Cortes
Despite the abundance of small-scale farms in the USA and their importance for both rural economic development and food availability, the extensive research on small business…
Abstract
Purpose
Despite the abundance of small-scale farms in the USA and their importance for both rural economic development and food availability, the extensive research on small business management and entrepreneurship has mostly neglected the agricultural context, leaving many of these farms' business challenges unexplored. The authors focus on informing a specific decision faced by small farm managers: selling directly to consumers (i.e. farmer's markets) versus selling through aggregators. By collecting historical data and a series of interviews with industry experts, the authors employ simulation methodology to offer a framework that advises how small-scale farmers can allocate their product across these two channels to increase revenue in a given season. The results, which are relevant for operations management, small business management and entrepreneurship literature, can help small-scale farmers improve their performance and compete against their larger counterparts.
Design/methodology/approach
The authors rely on historical and interview data from key industry players (an aggregator and a small farm manager) to design a simulation analysis that determines which factors influence season-long farm revenue performance under varying strategies of channel allocation and commodity production.
Findings
The model suggests that farm managers should plan to evenly split their production between the two distribution channels, but if an even split is not possible, they should plan to keep a larger percentage in the nonaggregator (farmers' market/direct) channel. Further, the authors find that farmers can benefit significantly from a strong aggregator channel customer base, which suggests that farmers should promote and advertise the aggregator channel even if they only use it for a limited amount of their product.
Originality/value
The authors integrate small business management and operations management literature to study a widely understudied context and present practical implications for the performance of small-scale farms.
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Ismail Juma Ismail, David Amani, Ismail Abdi Changalima and Isaac Kazungu
The approach to integrate concepts from different disciplines so as to solve the problems facing smallholder farmers has gained momentum in recent years. However, very little is…
Abstract
Purpose
The approach to integrate concepts from different disciplines so as to solve the problems facing smallholder farmers has gained momentum in recent years. However, very little is known about how word-of-mouth (WOM) dimensions can be used in agricultural marketing to explain market participation among smallholder farmers. Therefore, this study investigates the perceived usefulness of WOM in explaining smallholder farmers’ market participation.
Design/methodology/approach
The cross-sectional design was carried out to survey a sample of 467 smallholder farmers. This study used partial least squares structural equation modelling (PLS-SEM) in SmartPLS 4 to test hypotheses.
Findings
The results revealed that WOM dimensions such as expertise differential, strong tie and trustworthiness among smallholder farmers significantly influence the WOM message delivery. Likewise, the findings suggest that WOM message delivery significantly influences market participation among smallholder farmers. Finally, it was revealed that WOM message delivery significantly mediates the relationship between WOM dimensions and market participation.
Practical implications
This study provides useful insights to smallholder farmers on how to use WOM dimensions to enhance more market participation in formal markets, especially through proper WOM message delivery.
Originality/value
The current study solves the problem of information asymmetry among smallholder farmers through WOM. It is perhaps the first study to establish the link between WOM dimensions and market participation among smallholder farmers in the context of developing countries.
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Chidiebere Ofoegbu and Mark New
The nature of the collaborations that exists among the organizations in the climate change and agriculture sectors can influence the tailoring of climate forecasts into…
Abstract
Purpose
The nature of the collaborations that exists among the organizations in the climate change and agriculture sectors can influence the tailoring of climate forecasts into information useable for adapting agricultural practices to the risks posed by climate change. Also, the extent to which farmers are integrated into this organizational collaboration network can influence their access to climate information. This paper aims to examine how organizational collaborations in the process of climate information generation and dissemination acts as either barriers or enablers of farmers’ access to and use of climate information in Ghana.
Design/methodology/approach
This study used key informant interview and questionnaire survey to interview the organizations in the climate change and agriculture sectors. Using network analysis as an analytical framework, the authors estimated the networks’ core-periphery, density, reciprocity and degree centrality.
Findings
The authors observed that communication of climate information to farmers is mostly influenced by the collaborations between governmental organizations and nongovernmental organizations. Nevertheless, information flow and exchange through organizational collaboration network is having limited effect on improving farmers’ knowledge about climate risks, impacts and available risk response options. This is mostly because the feedback flow of information from farmers to national level organizations has not been effective in addressing localized climate/agro challenges.
Originality/value
This paper provides a critical overview of key issues in influencing the relevancy and usefulness of climate information in the Ghanaian agriculture sector. Insights gained and recommendations made are essential for deploying effective climate services in Ghana and can be relevant for many African countries because of similar socioeconomic contexts.
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Oluwaseun Samuel Oduniyi and Sibongile Sylvia Tekana
It is globally accepted that climate change is presently the greatest threat to the sustainability of human livelihood and biodiversity. Most farmers in the study area are highly…
Abstract
Purpose
It is globally accepted that climate change is presently the greatest threat to the sustainability of human livelihood and biodiversity. Most farmers in the study area are highly aware of climate change and its consequences on the farming system; however, mitigation strategies are clearly lacking. Among the mitigation, mechanism to reduce the threat is achieved by increasing the amount of carbon sinks and reducing greenhouse gas emission through the adoption of agroforestry practices. The purpose of this study is to determine if awareness on climate change leads to the adoption of agroforestry practices, and to examine the determinants.
Design/methodology/approach
A total number of 117 questionnaires were administered to the farmers in the district using stratified random sampling technique. Data were captured and analysed using STATA and XLSTAT software. Descriptive statistics and Heckprobit sample selection model were used to determine the objectives of the study.
Findings
The result established that climate change awareness does not lead to the adoption of agroforestry in the study area in which information source and member’s association were statistically significant at (p < 0.1) and (p < 0.05), respectively, and determine the adoption of agroforestry practices, while farming experience (p < 0.1), age (p < 0.05), extension visit (p < 0.05) and education (p < 0.1), were the determining factors that influence the awareness of climate change in the study area.
Practical implications
Regular number of extensions visit, information and training on agroforestry should be provided to the farmers in the study area.
Social implications
Farmers’ association should be strengthened among the rural farmers.
Originality/value
The causal effect or relationship of climate change awareness on mitigation through the practice of agroforestry in South Africa, especially in the study area, has not been measured. This research set a pace in the area of climate change awareness leading to mitigation strategies through the use of agroforestry practices as an option to be used in the rural farming area of South Africa.
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Abstract
Purpose
Farmers' adaptation strategies in agricultural production are required to minimise the negative impact of climate change on a nation's food production in developing countries. Based on the panel data of the provincial level in China from 2000 to 2017, this study aims to analyse the changing climate over recent years and farmers' adaptation strategy in terms of cropping in agricultural production.
Design/methodology/approach
This study uses Simpson's diversity index (SDI) to measure the degree of crop diversity planted by farmers and evaluate the influence of climate change on farmers' cropping strategy using the fixed-effect model. Further, the authors estimate the impact of farmers' cropping strategy on their economic performances in two aspects including yields and technical efficiency of crops.
Findings
The empirical results show that the overall climate appears a warming trend. Different from farmers in some other countries, Chinese farmers tend to adopt a more specialised cropping strategy which can significantly improve the technical efficiency and yields of crops in agriculture. In addition, as a moderating role, the specialised cropping can help farmers to alleviate the negative impact of climate change on technical efficiency of their crops.
Originality/value
First, previous studies showed that the changing climate influenced farmers' adaptation strategies, while most studies focussed on multiple adaptation strategies from the farm-level perspective rather than cropping strategy from the nation-level perspective. Second, the present study investigates how the cropping strategy affects the economic performance (in terms of the technical efficiency and crop yields) of agricultural production. Third, the stochastic frontier analysis method is used to estimate the technical efficiency. Fourth, this study explores the moderating effect between farmers' cropping strategy and technical efficiency by introducing an interaction item of SDI and accumulated temperature.
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Erin Lynn Wilkus, Gian Nicola Francesconi and Matthias Jäger
This impact assessment provides empirical evidence from household producer surveys to test the assumptions surrounding the contribution of participatory varietal selection (PVS…
Abstract
Purpose
This impact assessment provides empirical evidence from household producer surveys to test the assumptions surrounding the contribution of participatory varietal selection (PVS) activities on seed sector development. The purpose of this paper is to focus on household access and adoption of common bean varieties from seed provision services and local markets to determine if, and under what social conditions, PVS activities stimulated seed uptake and market participation.
Design/methodology/approach
The propensity score matching technique and simple regression analysis were used to estimate the impact and compare household performance across three farmer groups located in Hoima, Uganda.
Findings
PVS increased access to and adoption of improved varieties and supported additional intermediate development outcomes when farmer group characteristics were aligned with PVS efforts. Specifically, PVS was more likely to stimulate market purchases of newly introduced varieties in the farmer group located closest to markets. The project did not however, improve all the development objectives that were evaluated. PVS most critically, did not increase the probability that households received the specific varieties they desired.
Research limitations/implications
This study found that PVS can support the key pillars of seed sector development. In addition to increasing household access to new varieties, free seed dissemination promoted market participation and stimulated local seed market development.
Originality/value
This study addressed the need to consider intermediate development outcomes in impact assessments of development interventions. The findings clarified the contribution of PVS in the context of broader development goals and identified farmer group dynamics associated with enhanced impacts among rural producers in Uganda.
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