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21 – 30 of 35
Article
Publication date: 1 July 1983

John A. Meenaghan

Argues that the general area of commercial sponsorship activity, while attracting increasing interest from marketing practitioners as an important strategic option in marketing…

9313

Abstract

Argues that the general area of commercial sponsorship activity, while attracting increasing interest from marketing practitioners as an important strategic option in marketing communications, has not been the subject of sufficiently rigorous and comprehensive investigation by theoreticians. States the purpose is to establish and consolidate the available body of knowledge combining an overview of the standard conceptual approaches to marketing communication with an examination of the recent academic research in sponsorship, while maintaining a focus on current marketplace practice. Argues for a coherent and structured approach to the management of sponsorship expenditure through the application of a ‘management by objectives’ approach. Parameters are established in terms of a working definition of sponsorship, a review of its commercial development and an overview of current activity. Develops a commercially ration framework within which sponsorship activity may be undertaken. Views objective‐setting as the cornerstone of sponsorship management and outlines a classification of sponsorship objectives that subsumes current practice clarifies the range of potential benefits. Examines the criteria that govern rational sponsorship selection and proposes an evaluation strategy based on stated criteria. Methods of evaluating effects of marketing communications (sponsorship particularly) are examined and new evaluation techniques are advanced to facilitate the implementation of this rigorous scientific approach.

Details

European Journal of Marketing, vol. 17 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

Content available
Book part
Publication date: 26 October 2021

Leandros Savvides

Abstract

Details

3D Printing Cultures, Politics and Hackerspaces
Type: Book
ISBN: 978-1-80071-665-0

Article
Publication date: 1 April 1993

This section contains a range of topics from diverse, international, primary journals, including: an evaluation of PR effectiveness; a look at total quality management at…

Abstract

This section contains a range of topics from diverse, international, primary journals, including: an evaluation of PR effectiveness; a look at total quality management at Girobank, which was the first bank to win a British Quality Award; an examination of the principles of competitive marketing based on a case study; a discussion of how companies can sustain competitive advantage; and a report on retail‐oriented risk for bank branch operations.

Details

International Journal of Bank Marketing, vol. 11 no. 4
Type: Research Article
ISSN: 0265-2323

Article
Publication date: 1 March 1993

In this special marketing abstracts issue of Marketing Intelligence & Planning a variety of topics of interest to the marketer are highlighted from the international selection of…

1684

Abstract

In this special marketing abstracts issue of Marketing Intelligence & Planning a variety of topics of interest to the marketer are highlighted from the international selection of journals which feature on the Anbar coverage list. The value of a forum such as this is that quality material can be brought to the attention of the reader to which they would not otherwise be exposed. For example, would you normally take Datamation, Industrial Engineering, or The Ohio CPA?

Details

Marketing Intelligence & Planning, vol. 11 no. 3
Type: Research Article
ISSN: 0263-4503

Article
Publication date: 1 March 1994

Diana Gonzalez Kirby and Margaret Borgeest

Researchers, subject specialists, and information professionals have long been aware of scientific and technical (sci‐tech) dictionaries available from the U.S. government. Yet…

Abstract

Researchers, subject specialists, and information professionals have long been aware of scientific and technical (sci‐tech) dictionaries available from the U.S. government. Yet these reference sources often remain invisible to the general public, especially in libraries that exclude government documents from the main catalog or that maintain separate documents collections. However, as more libraries automate their holdings and load cataloging records for government publications into their online public access catalogs (OPACs), government documents should become more visible. Until then, it may surprise some to learn that many U.S. government agencies have allocated vast resources into compiling, publishing, and updating technical dictionaries in print, microfiche, and electronic format.

Details

Reference Services Review, vol. 22 no. 3
Type: Research Article
ISSN: 0090-7324

Content available
Book part
Publication date: 26 September 2022

Richard D. Simmons and Nigel Culkin

Abstract

Details

Covid, Brexit and The Anglosphere
Type: Book
ISBN: 978-1-80382-690-5

Abstract

Details

3D Printing Cultures, Politics and Hackerspaces
Type: Book
ISBN: 978-1-80071-665-0

Article
Publication date: 1 February 1952

The work of Dr. Hassall on behalf of The Lancet, briefly summarised in a previous essay, received great publicity in the lay Press between 1852 and 1855. The Times and The

Abstract

The work of Dr. Hassall on behalf of The Lancet, briefly summarised in a previous essay, received great publicity in the lay Press between 1852 and 1855. The Times and The Quarterly Review gave the subject special prominence. The last named journal, in a review of Dr. Hassall's book in 1855, said: “The precision with which he is enabled to state the result of his labours leaves no appeal… We have now shown enough to convince the public that the grossest fraud reigns throughout the British public commissariat. It remains to be seen whether the Government is able and willing to stay this gigantic evil and national dishonour.” In fact, in the same year, a House of Commons Committee sat to take evidence and reported to the effect that adulteration was widely prevalent, the public health endangered, fraud committed on the whole community, public morality tainted and the high commercial character of the country seriously lowered. Nevertheless, five years were allowed to lapse before the first adulteration Act reached the statute‐book in 1860. This was a weak and inefficient measure and was found to be useless. Very few prosecutions, if any, were instituted. Twelve years later, in 1872, an amending Act was passed. The High Court decided that this Act required sellers of food to know whether what they sold was pure or adulterated. Many traders were convicted, with the result that manufacturers and shopkeepers agitated and obtained the appointment of yet another Parliamentary Committee—on whose advice the Sale of Food and Drugs Act, 1875, was passed. This Act, which had the exceptionally long life of more than fifty years, contained many protective provisions for dealers in food, which, although to some extent no more than fair, did operate in such a way as to limit severely the efforts of local authorities to protect the public. One of the recommendations made in The Lancet has never yet been adopted by Parliament in relation to the sale of adulterated food—namely, that the names and addresses of all vendors of samples found unsatisfactory should be systematically published. Another recommendation was not adopted until the first Labelling of Food Order was made seventy years later, in 1944, requiring the disclosure on many packed foods of their composition.

Details

British Food Journal, vol. 54 no. 2
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 1 May 1901

The Sanitary Committee of a certain County Council, strong with the strength of recent creation, have lately been animated by a desire to distinguish themselves in some way, and…

Abstract

The Sanitary Committee of a certain County Council, strong with the strength of recent creation, have lately been animated by a desire to distinguish themselves in some way, and, proceeding along the lines of least resistance, they appear to have selected the Public Analyst as the most suitable object for attack. The charge against this unfortunate official was not that he is incompetent, or that he had been in any way negligent of his duties as prescribed by Act of Parliament, but simply and solely that he has the temerity to reside in London, which city is distant by a certain number of miles from the much favoured district controlled by the County Council aforesaid. The committee were favoured in their deliberations by the assistance of no less an authority than the “Principal” of a local “Technical School”;—and who could be more capable than he to express an opinion upon so simple a matter? This eminent exponent of scientific truths, after due and proper consideration, is reported to have delivered himself of the opinion that “scientifically it would be desirable that the analyst should reside in the district, as the delay occasioned by the sending of samples of water to London is liable to produce a misleading effect upon an analysis.” Apparently appalled by the contemplation of such possibilities, and strengthened by another expression of opinion to the effect that there were as “good men” in the district as in London, the committee resolved to recommend the County Council to determine the existing arrangement with the Public Analyst, and to appoint a “local analyst for all purposes.” Thus, the only objection which could be urged to the employment of a Public Analyst resident in London was the ridiculous one that the composition of a sample of water was likely to seriously alter during the period of its transit to London, and this contention becomes still more absurd when it is remembered that the examination of water samples is no part of the official duty of a Public Analyst. The employment of local scientific talent may be very proper when the object to be attained is simply the more or less imperfect instruction of the rising generation in the rudiments of what passes in this country for “technical education”; but the work of the Public Analyst is serious and responsible, and cannot be lightly undertaken by every person who may be acquainted with some of the uses of a test‐tube. The worthy members of this committee may find to their cost, as other committees have found before them, that persons possessing the requisite knowledge and experience are not necessarily indigenous to their district. Supposing that the County Council adopts the recommendation, the aspirations of the committee may even then be strangled in their infancy, as the Local Government Board will want to know all about the matter, and the committee will have to give serious and valid reasons in support of their case.

Details

British Food Journal, vol. 3 no. 5
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 9 December 2020

Ineke Romeyn and Philip Birch

This paper aims to examine operational policing practice and child abuse. The paper acknowledges the influence second-wave feminism has had on police practice in terms of…

Abstract

Purpose

This paper aims to examine operational policing practice and child abuse. The paper acknowledges the influence second-wave feminism has had on police practice in terms of recognising and addressing this crime type. However, child abuse is mostly considered within the context of a single incident, with those children who suffer repeat and poly-victimisation being overlooked. As a consequence, the application of intersectionality as a theoretical framework to underpin practice is considered.

Design/methodology/approach

The paper adopts a case study approach. By doing so, an examination of operational policing practice with regard to child abuse takes place.

Findings

Feminism, as a theoretical framework, for informing practice has its limitations, in particular with regard to operational policing practice. This is illustrated through the crime type of child abuse. With the onset of work by scholars such as Finkelhor, the importance of recognising and dealing with those who suffer from repeat and multiple forms of victimisation has become apparent. As a consequence, the policing of repeat and poly-victimisation of child sexual abuse victims needs to be enhanced. Intersectionality is considered as being a theoretical framework that can inform police practice in this area of work.

Practical implications

The implications for practice are, namely, intersectionality has an important role to play in informing an understanding of child abuse. Intersectionality is an appropriate framework for the police to use to enhance their response to child abuse as the cornerstone of both Intersectionality and police practice is to redress unjust treatment. A targeted and consistent approach by police, education, health and community services to prevent child abuse informed by intersectionality. Building on the success of a number of police-led initiatives designed to address child abuse.

Originality/value

Much that is written about child abuse is typically done so through the lens of social work. This piece provides a timely reminder of the importance of policing in the prevention, disruption and reduction of this crime type. Further to this, the paper takes a novel approach by applying intersectionality not only as a means of understanding and addressing child abuse but as a means of informing police practice in dealing with the crime.

Details

Journal of Criminological Research, Policy and Practice, vol. 7 no. 2
Type: Research Article
ISSN: 2056-3841

Keywords

21 – 30 of 35