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A growing body of research from various domains has investigated Airbnb, a two-sided market platform for peer-based accommodation sharing. The authors suggest that it is due time to take a step back and assess the current state of affairs. This paper aims to conflate and synthesize research on Airbnb.

To facilitate research on Airbnb and its underlying principles in electronic commerce, the authors present a structured literature review on Airbnb.

The findings are based on 118 articles from the fields of tourism, information and management, law and economics between 2013 and 2018. Based on this broad basis, the authors find that: research on Airbnb is highly diverse in terms of domains, methods and scope; motives for using Airbnb are manifold (e.g. financial, social and environmental); trust and reputation are considered crucial by almost all scholars; the platform’s variety is reflected in prices; and the majority of work is based on surveys and empirical data while experiments are scarce.

Based on the present assessment of studied topics, domains, methods and combinations thereof, the authors suggest that research should move toward building atop of a common ground of data structures and vocabulary, and that attention should focus on the identified gaps and hitherto scarcely used combinations. The set of under-represented areas includes cross-cultural investigations, field experiments and audit studies, the consideration of dynamic processes (e.g. based on panel data), Airbnb’s “experiences” and automated pricing algorithms and the rating distribution’s skewness.

This study provides a comprehensive overview of work on the accommodation sharing platform Airbnb, to the best of the auhtors’ knowledge, representing the first systematic literature review. The authors hope that researchers and practitioners alike will find this review useful as a reference for future research on Airbnb and as a guide for the development of innovative applications based on the platform’s peculiarities and paradigms in electronic commerce practice. From a practical perspective, the general tenor suggests that hotel and tourism operators may benefit from: focusing on their core advantages over Airbnb and differentiating features and aligning their marketing communication with their users’ aspirations.

Managerial work is linked with the culture, strategies and managerial divisions of labour in hotels. The aim is to show how managerial work is critically influenced by the culture and strategies of the company through the process of socialisation and how certain strategies direct managers into specific roles such as those of entrepreneur, cost controller, marketer and service controller.

This research uses accounting information to supplement abnormal returns evidence in order to gauge the performance of greenmailed firms. Our results support the management entrenchment hypothesis; target firm earnings are poor relative to industry in the years surrounding the greenmail event, and earnings do not significantly improve as would be expected under the shareholders' interest hypothesis. This result holds after adjusting for greenmail premia net of tax effects. Evidence on investment spending suggests firms that pay greenmail differ substantially from their industries, but in a negative direction. In contrast, the industry‐adjusted earnings of non‐greenmail repurchasing firms are significantly greater than the earnings of greenmailed firms. Together, these results are consistent with the contention that greenmailed firms are not managed in shareholders' interests; they underperform their industry, the poor operating results are not attributable to higher investment outlays associated with a long‐term strategic focus, and performance does not improve. This is consistent with observed negative abnormal returns being attributable to both a lost takeover premium and a lost opportunity for improved corporate performance.

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.

The chapters in this book have drawn together issues affecting disadvantaged entrepreneurs as they struggle to access, interact with, and benefit from the traditional entrepreneurial ecosystem (EE). The findings highlight the importance of their motives for entrepreneurial activity, their resources, and how access to these are affected by issues such as gender and migrant status. In addition, substitutes for and complements to more traditional EEs have also been identified, including incubators, civil society organisations, and social enterprises, demonstrating the importance of alternative EEs often left unexplored in mainstream literature. The authors conclude that future research could usefully further explore background contexts driving disadvantaged groups towards entrepreneurial activity and the existing theory surrounding this. Particularly relevant for future research is the role of human capital, intersectional factors such as gender, migrant status, location, and roles of activities. Future research into stakeholders that can substitute for elements of the traditional EE is also important. Understanding this will assist disadvantaged entrepreneurs to both develop the absorptive capacity to create and develop their own businesses and potentially begin to access parts of the formal EE.

Small- and medium-sized enterprises (SMEs) are tasked with driving economic recovery globally, particularly through knowledge diffusion and consequently, government policy-makers strive to encourage innovation activity to benefit their economies. Entrepreneurial ecosystems (EEs) are increasingly used as a framework through which such policies are funnelled, but an increased focus on high-growth, scale-up entrepreneurship risks overlooking the effects of entrepreneurship on social groups affected by multiple sets of disadvantage. This chapter identifies and analyses the existing research on disadvantaged entrepreneurship and the EE via a systematic review of the literature and then briefly outlines how the chapters contained within this book seek to address the gaps found.

Existing brand literature on assemblage practices has focused on providing a map or geography of brand assemblages, suggesting that an artist brand’s ability to evolve and achieve brand longevity remains constant. Using geology of assemblage, this study aims to explore the types and mechanisms of change in brand evolutions to address the problem of identifying when and how a brand can transform in an evolving marketplace.

The authors apply an interpretive process data approach using secondary archival data and in-depth interviews with 31 self-identified fans to explore the artist brand David Bowie over his 50-year career.

As an artist brand, Bowie’s ability to evolve his brand was constrained by his assemblage. Despite efforts to defy ageing and retain a youth audience appeal, both the media and his fans interpreted and judged Bowie’s current efforts from a historical perspective and continuously reevaluated his brand limiting his ability to change to remain relevant.

Brand managers, particularly artist brands and human brands, may find that their ability to change is constrained by meanings in past strata over time. Withdrawal from the marketplace and the use of silence as a communicative practice enabling brand transformations.

The geology of assemblage perspective offers a more nuanced understanding of brand changes over time beyond the possibilities of incremental or disruptive change. We identify the mechanisms of change that result in minor sedimentation, moderate cracks and major ruptures in a brand’s evolution.

Although entrepreneurial capacity building is a keenly debated topic in migration and diaspora research, the concept of female entrepreneurial capacity and the framing of highly skilled migrant women has remained underexamined. This chapter, therefore, addresses knowledge gaps related to migrant women entrepreneurs (MWEs) by focusing on the entrepreneurial experiences of highly skilled female migrants from both developed and developing countries. Specifically, we turn the ‘disadvantage’ lens towards migrant women’s inherent entrepreneurial dimension, an issue that deserves greater research attention, linking migrant women and their entrepreneurship to the entrepreneurial host context and business environment. Building on rich qualitative data collected via six semi-structured interviews with MWEs based in Finland, we also make practical suggestions for how MWEs can best engage with their entrepreneurial ecosystem as well as suggestions to policy-makers regarding how to improve gender awareness and migrant inclusivity aspects of entrepreneurial ecosystems.