Search results

This paper seeks to report historical research into McDonald's public communication strategies as the corporation responded to the rising tide of “political consumerism” that accompanied its global market expansion (1960‐2005).

Reviewing the brand's public relations strategies, through a content analysis of news coverage, the paper analyzes the way communication strategists took account of the anxieties about youth labour practices, community relations, globalization, environment and obesity which forced the brand to acknowledge the lifestyle risks associated with children and youth.

The case study portrays McDonald's as a figurehead of US entrepreneurial multinational capitalism. It reveals how addressing public opposition through the courts can backfire on a brand strategy so keen on defending its honour. The case study also finds that listening and engaging with critics is as effective as suing them for McDonald's.

The paper contributes to the historical recognition of the role that corporate communications professionals play – particularly marketing and public relations specialists – in transforming corporate practices by acknowledging consumers' growing anxieties about industrialization.

The Royal Opera House, located at the epicentre of Covent Garden, stands as the UK’s leading provider of opera and ballet performances. Having been extensively redeveloped, its front facade is not visible from the area’s central market place and the perceived exclusivity and elitism commonly associated with its art forms also impose a challenge. This study aims to analyze the influence that the Opera House exerts on the tourist’s perception and experience of the world-renowned London’s “Theatreland”.

In all, three hundred and six semi-structured interviews with domestic, international, first-time and repeat tourists were conducted in six different locations throughout the area and inside the flagship building using a convenience sampling approach. These were then analyzed with the assistance of qualitative data analysis software (QSR N*Vivo) in two stages leading to an initial set of categorical topics that derived in a number of findings related to the factors that influence the tourist’s perception and experience of place.

The Opera House’s perceived urban concealment proved to have an impact on its influence on Covent Garden’s sense of place. But its social inclusion and audience development initiatives that foster a new generation of opera and ballet theatre-goers emerged as important findings as the House’s open door policy for daytime visitors along with live relays of current opera and ballet productions in other locations spark an interest in experiencing the building from the inside.

This paper focuses exclusively on findings related to audience development and social inclusion initiatives currently used at the Royal Opera House and their impact on the tourist’s perception and experience of place. However, many other factors influence these processes and scope for further research is highlighted.

The Royal Opera House’s perceived urban concealment imposes a challenge to the task of developing new audiences for its current and future productions. Its learning and participation unit must endeavor to engage younger and international markets by focusing on the quality of the House’s performances, its heritage and added facilities of the venue such as exhibitions and shop.

The Royal Opera House’s creed of “excellence, access and artistic development” is implemented by extending opportunities to younger target markets to engage with its cultural produce.

This paper addresses the gap in knowledge related to the development of the niche Opera House tourist segment of the cultural tourism market.

This paper aims to provide an overview over the development of historical research into advertising from the early twentieth century. Its main purposes are to interest marketing scholars and business historians in the history of advertising, help scholars that are unfamiliar with the field in choosing an appropriate theoretical and methodological angle, and provide a critique of a range of methods and theoretical approaches being applied in advertising historical research.

The research design of this paper is based on historiographical analysis and method critique. It surveys the advertising historical literature of the three decades between 1980 and 2010, and it compares and contrasts dominant research methodologies and theoretical paradigms that have been used by historians and advertising researchers.

Much advertising historical research is based on a specific set of theoretical paradigms (“Modernization”, “Americanization”, and “Semiotics”), without being aware of the manifest impact they have on the narratives and understandings that historians create. Identifying these paradigms and outlining their impact will help marketing historians and advertising researchers to avoid the pitfalls associated with particular paradigms.

This paper subjects the modern historiography of advertising to a methodological and narratological analysis. It uses this analysis to propose new and somewhat more critical directions in advertising historical research.

Examines some of the applications of repertory grid technique and theory to qualitative market research. In particular, it shows how together they can be used to explore five basic components of the network of subjective meanings that consumers attach to their consumption experiences, what are termed here consumers’ product construct systems (PCSs): consumption domains: how do consumers categorise different products and services?; decision rules: what search strategies and evaluative criteria are employed for each category?; values: what core beliefs underpin different decision rules?; construct complexity: how discriminating are consumer’s decision rules and values?; and construct commonalities: what are the similarities and differences in consumers’ PCSs and how are they mediated by their demographic backgrounds?

OMI International (GB) have announced that Allan Murray, one of the leading UK technologists in the field of plating through hole systems for the printed circuit industry, has recently joined the Company.

The purpose of this paper is to expand the research into the “micro-level” of the effects of evidence-based activity on organisational change by focusing on an economic development agency's (EDA's) effort to spread the use of standardised measurements to improve accountability for the use of public funds.

The authors interviewed 19 key managers and staff of a large British EDA. Participant comments revealed concerns deeper than the technical measurement issue the agency brought in to study. The authors reconceptualised these concerns using the notion of a centre of calculation.

Although the EDA focused on standardised measurement as a technical issue, the authors find organisational issues such as the need to reconcile differing perceptions of the importance of measurement, a desire to improve organisational learning and a tension between analysts and project managers impeding accountability efforts and delaying agency growth.

Findings are based on interviews at one agency. The experience, however, suggests these issues are common to public agencies.

This model reveals technical concerns as part of more complex organisational issues – an understanding that may help public agencies better focus their accountability and development efforts.

The model the author's introduced informs studies of evidence-based policymaking at the intra-organisational level by showing that the technical aspects of agency work are part of a larger social concern. It also shows how standardisation for the sake of accountability paradoxically helps build agency power.

The purpose of this paper is to consider the history and dark tourism attractions associated with a case study of the Thai-Burma Railway in the city of Kanchanaburi, Thailand. The paper considers how history has been abridged and distorted at a number of attraction sites in order to exploit the dark tourism commercial potential. The role of film media is considered as a critical element of the site narrative and the reality of the tragic past of this place is discussed within the context of Thailand’s role in the Second World War. Kanchanaburi, through the urban attractions that constitute the primary motivations for visitation, distorts and exploits its dark history for commercial and ideological purposes. Where accurate the Second World War interpretation was identified, it was maintained by balancing the requirements of national governments and institutions with acceptable levels of ambiguity and non-controversial perspectives on this urban location’s dark past.

The paper draws on literature, historical documents and tourism publications related to the Second World War and the incarceration and forced labour associated with the Thai-Burma Railway and the city of Kanchanaburi. Fieldwork incorporating tourist attraction and commemorative site visitation was undertaken in Northern Thailand in January 2017. Curators, managers, operators and tourist authorities were contacted in advance of the fieldwork by e-mail to request interviews. The sites identified were the primary sites visited by tourists, and no related Second World War site in the area was excluded. For those interviewed in relation to the subject area, a standard questionnaire based on a rolling database, relevant to particular sites was utilised. Interviews were taped and transcribed.

The city of Kanchanaburi is defined by a heritage that has changed over time. Many factors imbue the meanings and content of place. This is a function of a plethora of competing Influences and agendas; political, economic, cultural, demographic and historical. Yet, this destination is defined by the dark history of the Second World War which is associated with this place. The visitor attraction sites considered in Kanchanaburi provide multiple narratives around the Second World War events. They offer a range of content driven by influences as diverse as simple commercial gain to the complex interaction of political, economic and ideological agendas (cf. Gegner, 2012). In each case, the interpretation is used to articulate heritage through objects, artefacts, audio recording, place or imagery. These elements exist in environment(s) of their creation; the Second World War heritage of Kanchanaburi is developed in a nation that has only a partial and selective acceptance of its role in this conflict. The visitor attractions examined in this research and their content have all re-constructed and re-represented the past. Historical memorialization remains embedded in interests that are global, commercial, ideological but rarely neutral. The interpretation of the Thai-Burma Railway and the narrative of the many victims is associated with the construction merit respect, commemoration and consideration that is value free and not distorted by ideology or commercial imperatives.

This paper provides a foundation for further consideration of how such contested dark heritage is viewed not least by visitors and users. Development of research in this area would provide a valuable source of data on: consumer profiles, motivations and orientation. Relating this data to nationality and origin would provide useful comparative data to that offered by operators and managers of key attractions. Furthermore, the prevalence of social and digital media as primary tourist information source could be measured against the continued (and possibly declining) importance of the filmic narrative. Furthermore, deeper evaluation of nature and content of interpretation is merited, given the range of approaches and content observed. At a political and policy level, the treatment of this part of Thai history and the degree of sensitivity around interpretation is linked to how a nation confronts its difficult past. More thorough evaluation of treatment in national media and education curriculum also merits review. Urban heritage is an important element of urban destination marketing and evaluation based around core themes of transparency, openness, respect for the past, and sensitive treatment of tragic events offer direction for application and evaluation in other urban contexts.

This is the first time the heritage of this city has been considered in the context of dark tourism and the role of Thailand in the Second World War. It incorporates an analysis of all of the relevant attractions in the city and provides through the fieldwork conducted an original contribution to the tourism literature in this field. It draws on historical record, original documentation, interview analysis and tourism data. It provides further evidence of the dark tourism phenomena in a South East Asian context linked to a conflicted and selective appraisal of the past.

The purpose of this study is to examine the development of service quality research in hospitality and tourism from 1984 to 2014, to identify research gaps and to suggest directions for future research.

This review comprised three steps with the first being the generation of a structural map by using the online pathfinder network (PFNET) to identify potential research themes. The second research step involved an online literature search covering 2,211 academic journal articles to obtain basic information for planning an additional content investigation concerning the research themes. The final step was to investigate the content of the articles published in top-tier journals or frequently cited ones in three different stages (1984-1993, 1994-2003 and 2004-2014) to explore potential research topics.

The study identifies 17 research themes that comprise two main research themes, seven sub-stems, six outer-leaves and two little-leaves. The developments of service quality research in each theme are explored. The role of each theme in service quality study is revealed. Finally, this study identifies research opportunities for service quality research within each theme.

This study demonstrates how to use PFNET to effectively perform a systematic literature review. By referring to previous publications reviewed in this study, researchers can contribute by extending existing theories in their further research on the seventeen themes.

This study contributes a systematic literature review method by applying an online PFNET approach, provides a well-researched list of references for researchers conducting service quality research and highlights research gaps for researchers who plan to pursue service quality research.

To respond to the COVID-19 “infodemic” and combat fraud and misinformation about the virus, social media platforms coordinated with government healthcare agencies around the world to elevate authoritative content about the novel coronavirus. These public health authorities included national and global public health organisations, such as the Centers for Disease Control and Prevention (CDC) and the World Health Organisation (WHO). In this article, the authors evaluate the effectiveness of this strategy by asking two key questions: (1) Did people engage with authoritative health content on social media? (2) Was this content trusted?

The authors explore these issues by drawing on data from a global online questionnaire on “Public Trust in Experts” (n = 429) conducted during the initial phase of the pandemic in May 2020, a crucial period when reliable information was urgently required to influence behaviour and minimise harm.

The authors found that while the majority of those surveyed noticed authoritative health content online, there remained significant issues in terms of Internet users trusting the information shared by government healthcare agencies and public health authorities online.

In what follows, the authors examine the role of trust in implementing this novel public health strategy and assess the capacity for such policies to reduce individual and social harm.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-12-2021-0655