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The purpose of the chapter is to argue for a twofold understanding of knowledge organization: the organization of knowledge as a form of communicative action in digital culture and the organization of knowledge as an analytical means to address features of digital culture.

The approach taken is an interpretative text-based form of argumentation.

The chapter suggests that by putting forward such a twofold understanding of knowledge organization, new directions are given as to how to situate and understand the activity and practice of the organization of knowledge in digital culture.

By offering the twofold understanding of the organization of knowledge, a tool of reflection is provided when users and the public at large try to make sense of, for example, data, archives, search engines, or algorithms.

The originality of the chapter is its demonstration of how to conceive of knowledge organization as a form of communicative action and as an analytical means for understanding issues in digital culture.