Search results

A scholarly collaborative partnership is a capability that develops over time. Its quality is an outcome of the collaborative context, the alignment of purpose, development of work and learning processes, development of shared language and success stories. In this chapter, the authors engage in a metalogue where their shared reflection on the formation and development of their collaborative scholarship in the field of organization development and change is itself an instance of a process of shared scholarship. By adopting the format of a metalogue, they provide the voices of their individual thinking and their reflective conversation so as to offer an expression of the process of theorizing to scholars who wish to embark upon or study shared scholarship.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210035215. When citing the article, please cite: David Shani, Sujana Chalasani, (1992) “Exploiting Niches Using Relationship Marketing”, Journal of Consumer Marketing, Vol. 9 Iss: 3, pp. 33 - 42.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210035215. When citing the article, please cite: David Shani, Sujana Chalasani, (1992) “Exploiting Niches Using Relationship Marketing”, Journal of Consumer Marketing, Vol. 9 Iss: 3, pp. 33 - 42.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02651339210017091. When citing the article, please cite: Dennis M. Sandler, David Shani, (1992), “Brand Globally but Advertise Locally?: An Empirical Investigation”, International Marketing Review, Vol. 9 Iss: 4.

As the field of action-oriented research becomes increasingly diffuse and diverse, this paper seeks to identify common ground across the multiple modalities of action research and collaborative management research through articulating and exploring a general empirical method that is grounded in the recognizable structure of human knowing. This method is grounded in: attention to observable data (experience), envisaging possible explanations of that data (understanding), and preferring as probable or certain the explanations, which provide the best account for the data (judgment). Engaging this method requires the dispositions to perform the operations of attentiveness, intelligence, and reasonableness, to which responsibility is added when we seek to take action. This paper seeks to provide insight into the multiple modalities of action research and collaborative management research and to illustrate how each modality engages the recognizable operations of human knowing.

Sponsorship has seen a rapid growth in recent years in both the dollars devoted to it and its prominence as a legitimate element of a company’s promotional mix. As traditional media have become more expensive and cluttered, sponsorship is viewed as a cost‐effective alternative. As an element of the promotional mix, sponsorship has been a stepchild when it comes to a careful understanding of how it works and its effect on consumers. While the promotional element of advertising has been carefully researched, sponsorship has rarely undergone systematic study. It is usually mentioned as “war stories” of specific examples which worked well for a company. Discusses the definitional dilemma of sponsorship, and proposes a revised definition. As a step towards better understanding the effects of sponsorship on consumers, develops and empirically tests scales for three attitudinal constructs: attitude towards the event; attitude towards commercialization; and attitude towards behavioural intent. Results show that the three constructs consistently appear across three global sports events. Discusses future research agenda and managerial implications.