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Article
Publication date: 20 November 2017

Prashant Shukla, H. James Wilson, Allan Alter and David Lavieri

The authors explore the potential of machine learning, computers employ that an algorithm to sort data, make decisions and then continuously assess and improve their…

1645

Abstract

Purpose

The authors explore the potential of machine learning, computers employ that an algorithm to sort data, make decisions and then continuously assess and improve their functionality. They suggest that it be used to power a radical redesign of company processes that they call machine reengineering.

Design/methodology/approach

The authors interpret a survey of more than a thousand corporate public agency IT professionals on their use of artificial intelligence and machine learning.

Findings

Companies that embrace machine learning find that it adds value to the work product of their employees and provides companies with new capabilities.

Practical implications

Working together with an intelligent machine, workers become custodians of powerfully smart tools, tools that personalize work to maximize their most productive ways of working.

Originality/value

A guide to establishing a culture that empowers employees to thrive alongside intelligent machines.

Details

Strategy & Leadership, vol. 45 no. 6
Type: Research Article
ISSN: 1087-8572

Keywords

Content available
Article
Publication date: 20 November 2017

Larry Goodson

321

Abstract

Details

Strategy & Leadership, vol. 45 no. 6
Type: Research Article
ISSN: 1087-8572

Content available
Article
Publication date: 20 November 2017

Robert M. Randall

270

Abstract

Details

Strategy & Leadership, vol. 45 no. 6
Type: Research Article
ISSN: 1087-8572

Article
Publication date: 22 August 2022

Ranjan Chaudhuri, Sheshadri Chatterjee, Arka Ghosh, Demetris Vrontis and Alkis Thrassou

The paper aims to examine the nature and scale of the sustainability value of car sharing and to identify, through consumer analysis, the contextual and consumer factors…

Abstract

Purpose

The paper aims to examine the nature and scale of the sustainability value of car sharing and to identify, through consumer analysis, the contextual and consumer factors of success of car subscription as a business model.

Design/methodology/approach

The study evaluates the car sharing model against the sustainable development goals defined by the United Nations in 2019. Individual interviews were performed for preliminary understanding of the factors affecting consumers' choices. Subsequently, through two phases of data collection, factor analysis and path model analysis were performed to identify and confirm latent factors. Consumer market segmentation was performed using cluster analysis.

Findings

Car sharing was found to have an overall positive net impact, with certain potential negative dimensions. Willingness, financial affordability, location and experience were identified as the key factors of consumers opting for car subscriptions. The findings further highlight the significant business potentialities of car subscription in India, consequent also to consumers' attitudes toward car ownership.

Practical implications

The research has substantial implications for both society and business, with the former being presented with an innovative sustainable means of transportation, and the latter with the elements of success of an entrepreneurial business model to support the former.

Originality/value

The study is a pioneer in objectively evaluating and prescribing positive social and business value creation for and through car subscription in India, based on consumer analysis.

Details

International Journal of Entrepreneurial Behavior & Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 6 September 2021

Ulrich Lichtenthaler

The aim of this paper is to present systematically a variety of benefits from innovating in response to an economic crisis.

Abstract

Purpose

The aim of this paper is to present systematically a variety of benefits from innovating in response to an economic crisis.

Design/methodology/approach

This is a conceptual paper that draws on prior conceptual and empirical studies, especially the innovation-based view of firm performance.

Findings

Many firms have cut their innovation expenditures in response to the COVID-19 crisis. However, the financial crisis in 2008/2009 has shown that these short-term cost savings may have severely negative consequences on competitiveness. Several innovation examples from the crisis due to the COVID-19 pandemic further indicate that companies may benefit from a variety of first-order innovations, which go considerably beyond product development. Consequently, researchers and executives need to consider the variety of innovation types beyond product development, and they further need to emphasize second-order innovations, which describe the dynamic transformation of innovation management.

Originality/value

Academics and practitioners need to put specific attention to the transformation of innovation processes at the beginning of a crisis because firms may have to redesign their innovation processes. This dynamic reconfiguration and realignment of innovation processes further is essential again if a crisis continues for a longer period, such as the crisis due to the coronavirus pandemic. For example, if a company currently does not respond to relevant trends, its competitive position will deteriorate because other companies will enter the market. If firms can afford to continue or strengthen the innovation activities, they may profit substantially after the crisis.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 23 no. 2
Type: Research Article
ISSN: 1471-5201

Keywords

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