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Article
Publication date: 1 April 1998

David Ehrensperger

20

Abstract

Details

Electronic Resources Review, vol. 2 no. 4
Type: Research Article
ISSN: 1364-5137

Keywords

Article
Publication date: 1 February 2000

David Ehrensperger

35

Abstract

Details

Electronic Resources Review, vol. 4 no. 3
Type: Research Article
ISSN: 1364-5137

Keywords

Abstract

Details

Electronic Resources Review, vol. 2 no. 1
Type: Research Article
ISSN: 1364-5137

Keywords

Article
Publication date: 1 September 1999

David Ehrensperger

48

Abstract

Details

Electronic Resources Review, vol. 3 no. 9
Type: Research Article
ISSN: 1364-5137

Keywords

Article
Publication date: 1 August 1998

David Ehrensperger

479

Abstract

Details

Electronic Resources Review, vol. 2 no. 8
Type: Research Article
ISSN: 1364-5137

Keywords

Article
Publication date: 1 February 1998

David Ehrensperger

69

Abstract

Details

Electronic Resources Review, vol. 2 no. 2
Type: Research Article
ISSN: 1364-5137

Keywords

Abstract

Details

Electronic Resources Review, vol. 3 no. 4
Type: Research Article
ISSN: 1364-5137

Keywords

Abstract

Details

Reshaping Youth Participation: Manchester in a European Gaze
Type: Book
ISBN: 978-1-80043-358-8

Article
Publication date: 10 November 2022

Attila Pohlmann, Diego Grijalva, Fabrizio Noboa and Johanna Andrango

Associated with status, excess and wastefulness, the consumption of luxury is perceived as the antithesis to sustainable development. Entrepreneurs create business cases to…

Abstract

Purpose

Associated with status, excess and wastefulness, the consumption of luxury is perceived as the antithesis to sustainable development. Entrepreneurs create business cases to mediate positive sustainability changes, which transform markets and institutional arrangements. The purpose of this paper is to propose the concept of value-in-impact as an interface concept to integrate perspectives from entrepreneurship, marketing and ecological economics. It provides interdisciplinarily applicable, generalizable concepts to describe social entrepreneurs’ personal motivations to reconfigure market structures to produce sustainability change.

Design/methodology/approach

The case of Ecuadorian luxury chocolate manufactory To’ak is described in the context of the three pillars of sustainability, chocolate producers and cacao suppliers. Thematic analysis of the founders’ personal narratives provides insight regarding their motivation to use ostensibly antithetical luxury marketing for rainforest preservation and to foster self-reliant communities.

Findings

To’ak pays premium prices to create incentives to community farmers to propagate the rare, DNA-certified cacao exclusive to their products, thereby marginalizing oppressive suppliers. The company’s founders are motivated to excellence in the chocolate industry, having witnessed the loss of the cultural meaning of cacao, rainforest degradation and the dissipation of associated communities. The case study findings illustrate how value-in-impact is interpreted as purposeful configuration of value-in-use and value-in-exchange on luxury markets to produce positive sustainability change.

Originality/value

The notion of value-in-impact describes higher order conceptualizations in business research. It encompasses a holistic understanding of the dynamics within and between societal and natural ecosystems. Its application at the marketing/entrepreneurship interface can lead to improved management and policy decisions.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 25 no. 1
Type: Research Article
ISSN: 1471-5201

Keywords

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