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Article
Publication date: 1 April 2013

Khong Kok Wei and Wu, You Li

This paper examines the impact of celebrity endorsement on Malaysian consumers' behavioural intentions. Source attractiveness, source credibility and the fit between the…

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Abstract

This paper examines the impact of celebrity endorsement on Malaysian consumers' behavioural intentions. Source attractiveness, source credibility and the fit between the endorser and the endorsed product are discussed and examined. An empirical study is carried out which uses stimulus materials that involve a sport shoe brand and a fitness centre. The dataset is analysed using a series of multivariate analyses and a model subsequently constructed using structural equation modelling. The findings indicated that source attractiveness and credibility are essential for celebrity endorsement effectiveness. However, the fit between the endorser and the product is not found to be significant. Nonetheless, this fit has an indirect effect on consumers' behavioural intentions, via the shared variances with source attractiveness and credibility.

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International Journal of Sports Marketing and Sponsorship, vol. 14 no. 3
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 15 August 2008

David Chan and Jason Tan

This paper aims to trace the evolution of two initiatives – the direct subsidy scheme and independent schools initiative – their genesis, rationale, current form and…

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2695

Abstract

Purpose

This paper aims to trace the evolution of two initiatives – the direct subsidy scheme and independent schools initiative – their genesis, rationale, current form and take‐up rate. It also analyses them as education reforms in terms of policymaking dynamics. The very notion of the term “privatization” will be examined.

Design/methodology/approach

The article examines the two school privatization schemes in Hong Kong and Singapore, by putting into perspective a discussion of their policy implications, thereby reflecting on their similarities and differences in their agenda, implementation and implications.

Findings

The findings indicate that the DSS and independent school schemes in both Hong Kong and Singapore are in line with the global trends of privatization. It is suggested that the governments of the two places have adopted different approaches in the implementations of their schemes.

Originality/value

The paper shows how the direct subsidy scheme and independent schools initiative represent attempts over the past two decades by the governments of Hong Kong and Singapore, respectively to promote school privatization.

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International Journal of Educational Management, vol. 22 no. 6
Type: Research Article
ISSN: 0951-354X

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Book part
Publication date: 20 August 1996

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The Peace Dividend
Type: Book
ISBN: 978-0-44482-482-0

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Book part
Publication date: 8 March 2018

Victoria Chiu, David Y. Chan and Miklos A. Vasarhelyi

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Continuous Auditing
Type: Book
ISBN: 978-1-78743-413-4

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Book part
Publication date: 8 March 2018

David Y. Chan, Victoria Chiu and Miklos A. Vasarhelyi

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Continuous Auditing
Type: Book
ISBN: 978-1-78743-413-4

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Book part
Publication date: 29 August 2005

David Chan

Multivariate latent growth modeling (multivariate LGM) provides a flexible data analytic framework for representing and assessing cross-domain (i.e., between-constructs…

Abstract

Multivariate latent growth modeling (multivariate LGM) provides a flexible data analytic framework for representing and assessing cross-domain (i.e., between-constructs) relationships in intraindividual changes over time, which also allows incorporation of multiple levels of analysis. Using the chapter by Cortina, Pant, and Smith-Darden (this volume) as a point of departure, this chapter discusses important preliminary data analysis and interpretation issues prior to performing multivariate LGM analyses.

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Multi-Level Issues in Strategy and Methods
Type: Book
ISBN: 978-1-84950-330-3

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Book part
Publication date: 8 March 2018

David Y. Chan and Miklos A. Vasarhelyi

The traditional audit paradigm is outdated in the real time economy. Innovation of the traditional audit process is necessary to support real time assurance. Practitioners…

Abstract

The traditional audit paradigm is outdated in the real time economy. Innovation of the traditional audit process is necessary to support real time assurance. Practitioners and academics are exploring continuous auditing as a potential successor to the traditional audit paradigm. Using technology and automation, continuous auditing methodology enhances the efficiency and effectiveness of the audit process to support real time assurance. This paper defines how continuous auditing methodology introduces innovation to practice in seven dimensions and proposes a four-stage paradigm to advance future research. In addition, we formulate a set of methodological propositions concerning the future of assurance for practitioners and academic researchers.

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Continuous Auditing
Type: Book
ISBN: 978-1-78743-413-4

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Book part
Publication date: 8 March 2018

Abstract

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Continuous Auditing
Type: Book
ISBN: 978-1-78743-413-4

Content available
Book part
Publication date: 8 March 2018

Abstract

Details

Continuous Auditing
Type: Book
ISBN: 978-1-78743-413-4

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