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Article
Publication date: 1 August 1994

David Cathmoir Nicoll

Reassesses the role of the grapevine in employee communications. Arguesthat it has a role to play in socializing employees to a company,initiating behavioural change…

Abstract

Reassesses the role of the grapevine in employee communications. Argues that it has a role to play in socializing employees to a company, initiating behavioural change, disciplining employees and providing information. Discusses the implementation of the grapevine as a part of the employee communications mix, through management by walking about (MBWA) and electronic communications. Concludes that it can enhance corporate culture and increases allegiance to corporate goals.

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