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Data fusion and the combination of multiple data sources have been part of travel survey processes for some time. In the current context, where technologies and information systems spread and become more and more diverse, the transportation community is getting more and more interested in the potential of data fusion processes to help gather more complete datasets and help give additional utility to available data sources. Research is looking for ways to enhance the available information by using both various data collection methods and data from various sources, surveys or observation systems. Survey response rates are decreasing over the world, and combining survey modes appears to be an interesting way to address this problem. Letting interviewees choose their survey mode allows increasing response rates, but survey mode could impact the data collected. This paper first discusses issues rising when combining survey modes within the same survey and presents a method to merge the data coming from different survey modes, in order to consolidate the database. Then, it defines and describes the data fusion process and discusses how it can be relevant for transportation analysis and modelling purposes. Benefiting from the availability of various datasets from the Greater Montréal Area and the Greater Lyon Area, some applications of data fusion are constructed and/or reproduced to illustrate and test some of the methods described in the literature.

Introduction: In recent years, fresh big data ideas and concepts have emerged to address the massive increase in data volumes in several commercial areas. Meanwhile, the phenomenal development of internet use and social media has not only added to the enormous volumes of data available but has also posed new hurdles to traditional data processing methods. For example, the insurance industry is known for being data-driven, as it generates massive volumes of accumulated material, both structured and unstructured, that typical data processing techniques can’t handle.

Purpose: In this study, the authors compare the benefits of big data technologies to the needs for insurance data processing and decision-making. There is also a case study evaluation concentrating on the primary use cases of big data in the insurance business.

Methodology: This chapter examines the essential big data technologies and tools from the insurance industry’s perspective. The study also included an analytical analysis that supported several gains made by insurance companies, such as more efficient processing of large, heterogeneous data sets or better decision-making support. In addition, the study examines in depth the top seven use cases of big data in insurance and justifying their use and adding value. Finally, it also reviewed contemporary big data technologies and tools, concentrating on their key concepts and recommended applications in the insurance business through examples.

Findings: The study has demonstrated the value of implementing big data technologies and tools, which enable the development of powerful new business models, allowing insurance to advance from ‘understand and protect’ to ‘predict and prevent’.

Nowadays, most of our activities and personal details are recorded by one entity or another. These data are used for many applications that fundamentally enrich our lives, such as navigation systems, social networks, search engines, and health monitoring. On the darker side of data collection lie usages that can harm us and threaten our sense of privacy. Marketing, as an academic field and corporate practice, has benefited tremendously from this era of data abundance, but has concurrently heightened the risk of associated harms.

In this chapter, we discuss both the great advantages and potential harms ushered in by this era of data collection, as well as ways to mitigate the harms while maintaining the benefits. Specifically, we propose and discuss classes of potential solutions: methods for collecting less data overall, transparency of code and models, federated learning, and identity management tools, among others. Some of these solutions can be implemented now, others require a longer horizon, but all can begin through the advocacy of marketing research. We also discuss possible ways to improve on the benefits of data collection – by developing methods to assist individuals pursue their long-term goals while advocating for privacy in such pursuits.

With the ever-growing population in the urban areas, the concept of smart cities started to be more present in the literature. Smart cities are seen as a solution that will respond to the needs of providing a sustainable place for living, and at the same time improving residents’ lives. To achieve this, various information and communication technologies (ICTs) are exploited, making the digitalization in the modern world of an immense importance. Advanced digital technologies enable the transformation of existing and the creation of new business models, the development of new products and services, increase the efficiency and competitiveness of the economy, and contribute to wider socio-economic development. Digitization of society and the economy through innovative and intensive use of ICTs has great potential for growth and is the basis for further development and competitiveness. This all generates an enormous amounts of data sets from which useful information are generated and used again the decision support systems. This chapter presents two examples from Slovenia where big data is used for improving residents’ lives, as part of the strategies for smart cities.

At the 2008 International Conference on Transport Survey Methods in Annecy, France, transport survey methodologists and practitioners shared their experience with keeping abreast of the data needs of a rapidly changing world. Over the past decade, this has translated into the need for: an expanded travel survey toolkit; methodological innovation for surveys of freight and public transport operations; a growing use of data collection and processing technologies; a need to align surveys with other data streams; and an increased interest in the comparability of international datasets on personal travel and commodity movements in an era of globalisation. We discuss how these guided the choice and scope of the five themes around which both the Annecy Conference and this book were organised.

The fifth industrial revolution, known as Industry 5.0, envisions an industry that is innovative, resilient, socio-centric, and competitive while minimizing negative environmental and social impacts, respecting people, the planet, and prosperity. Industry 5.0 is replacing earlier advancements and it is successful because it reaches the pinnacle of perfection. Additionally, machine work saves human workers time and effort. It is built on the concept of fusing digitalization elements from the fourth industrial revolution with Sustainable Development Goals through human-centric solutions, bio-inspired technologies, and secure data transfer. Industry 5.0 mentions about the various opportunities, constraints, and potential directions for future research. Industry 5.0 places less emphasis on technology and focus on human collaboration for progress, it supposed to have a shift in existing paradigm. Industry 5.0 is necessary in contemporary business with the paid technology advancements in order to get competitive advantages as well as economic growth for the manufacturing and it has three drivers: “green transition”, “digital transition”, and “competitive transition”. The goal of green transition is to prevent climate change and environmental degradation. This necessitates changes to current economic growth strategies. The goal of digital transition is to support the circular economy by modernizing digital strategies in terms of digital skills, data, technologies, and infrastructure. Competitive transition aims to convert marketing policies, regulations, standards to increase people's prosperity and business value. It focuses on business and marketing rules that are fair, competitive, innovative, and adaptable.

This paper aims to explore smart facilities services in the context of university campus by aiming to understand how the service development processes can be classified.

The qualitative study is based on literature review about smart facilities services and a case study about developing visualisation, data and smart service in one building in Finnish campus. The case study data were gathered by diverse methods and analysed by content analysis.

Three smart facilities service processes were identified: experience processes for users, data-based service processes and technology processes. All the processes require more than only technocratic approach.

Single case study without longitudinal data gathering is not strong in terms of generalisation.

The process classification can help different stakeholders to identify their role and tasks in smart facilities service development.

The research aims to understand how to develop smart services in addition to more investigated topic what the services include.