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The management of consumer privacy has become a critical concern for organizations in the age of artificial intelligence–powered marketing. The impact of data on the market environment has brought both benefits and challenges, with marketers gaining valuable insights but also raising privacy concerns. As artificial intelligence–powered marketing advances, consumer vulnerability increases due to the sensitivity of collected data. This vulnerability leads some consumers to resort to falsifying information, posing a significant threat to the digital economy. Privacy empowerment and customer control play a vital role in addressing these challenges. This chapter explores the influencing factors and ethical considerations surrounding data falsification. It also discusses strategies to mitigate perceived vulnerability through privacy controls and explores the consequences of data breaches and customer vulnerability. The chapter further emphasizes the need for organizations to balance benefits, risks, and customer trust while harnessing the value of customer data. An ethical framework for data privacy marketing audits is proposed to help organizations assess their data practices responsibly and competitively. By integrating personal data protection strategies within an ethical framework, organizations can protect consumer privacy, enhance customer trust, and maintain their competitive edge in the market.

Existing deterministic models that predict the capacity of corroded reinforced concrete (RC) beams have limited applicability because they were based on accelerated tests that induce general corrosion. This research gap was addressed by performing a combined numerical and statistical analysis on RC beams, subjected to natural corrosion, to achieve a much better forecast.

Data of 42 naturally corroded beams were collected from the literature and analyzed numerically. Four constitutive models and their combinations were considered: the elastic-semi-plastic and elastic-perfectly-plastic models for steel, and two tensile models for concrete with and without the post-cracking stresses. Meanwhile, Popovics’ model was used to describe the behavior of concrete under compression. Corrosion coefficients were developed as functions of corrosion degree and beam parameters through linear regression analysis to fit the theoretical moment capacities with test data. The performance of the coefficients derived from different combinations of constitutive laws was then compared and validated.

The results showed that the highest accuracy (R² = 0.90) was achieved when the tensile response of concrete was modeled without the residual stresses after cracking and the steel was analyzed as an elastic-perfectly-plastic material. The proposed procedure and regression model also showed reasonable agreement with experimental data, even performing better than the current models derived from accelerated tests and traditional procedures.

This study presents a simple but reliable approach for quantifying the capacity of RC beams under more realistic conditions than previously reported. This method is simple and requires only a few variables to be employed. Civil engineers can use it to obtain a quick and rough estimate of the structural condition of corroding RC beams.

The objective of this paper is to evaluate whether the data from consignors, logistics service providers (LSPs) and consignees contribute to the prediction of air transport shipment delays in a machine learning application.

The research database contained 2,244 air freight intercontinental shipments to 4 automotive production plants in Latin America. Different algorithm classes were tested in the knowledge discovery in databases (KDD) process: support vector machine (SVM), random forest (RF), artificial neural networks (ANN) and k-nearest neighbors (KNN).

Shipper, consignee and LSP data attribute selection achieved 86% accuracy through the RF algorithm in a cross-validation scenario after a combined class balancing procedure.

These findings expand the current literature on machine learning applied to air freight delay management, which has mostly focused on weather, airport structure, flight schedule, ground delay and congestion as explanatory attributes.

Generative AI and more specifically ChatGPT has brought a revolution in the lives  of people by providing them with required knowledge that it has learnt from an exponentially large knowledge base. In this viewpoint, we are initiating the debate and offer the first step towards Generative AI based knowledge management systems in organizations.

This study is a viewpoint and develops a conceptual foundation using existing literature on how ChatGPT can enhance the KM capability based on Nonaka’s SECI model. It further supports the concept by collecting data from a public sector univesity in Hong Kong to strenghten our argument of ChatGPT mediated knowledge management system.

We posit that all four processes, that is Socialization, Externalization, Combination and Internalization can significantly improve when integrated with ChatGPT. ChatGPT users are, in general, satisfied with the use of ChatGPT being capable of facilitating knowledge generation and flow in organizations.

The study provides a conceptual foundation to further the knowledge on how ChatGPT can be integrated within organizations to enhance the knowledge management capability of organizations. Further, it develops an understanding on how managers and executives can use ChatGPT for effective knowledge management through improving the four processes of Nonaka’s SECI model.

This is one of the earliest studies on the linkage of knowledge management with ChatGPT and lays a foundation for ChatGPT mediated knowledge management system in organizations.

This study aims to examine the technical efficiency of the chemical-free farming system in India using a hybrid combination of data envelopment analysis (DEA) and machine learning (ML) approaches.

The study used a two-stage approach. In the first stage, the efficiency scores of decision-making units’ efficiency (DMUs) are obtained using an input-oriented DEA model under the assumption of a variable return to scale. Based on these scores, the DMUs are classified into efficient and inefficient categories. The 2nd stage of analysis involves the identification of the most important predictors of efficiency using a random forest model and a generalized logistic regression model.

The results show that by using their resources efficiently, growers can reduce their inputs by 34 percent without affecting the output. Orchard's size, the proportion of land, grower's age, orchard's age and family labor are the most important determinants of efficiency. Besides, growers' main occupation and footfall of intermediaries at the farm gate also demonstrate significant influence on efficiency.

The study used only one output and a limited set of input variables. Incorporating additional variables or dimensions like fertility of the land, climatic conditions, altitude of the land, output quality (size/taste/appearance) and per acre profitability could yield more robust results. Although pineapple is cultivated in all eight northeastern states, the data for the study has been collected from only two states. The production and marketing practices followed by the growers in the remaining six northeastern states and other parts of the country might be different. As the growers do not maintain farm records, their data might suffer from selective retrieval bias.

Given the rising demand for organic food, improving the efficiency of chemical-free growers will be a win-win situation for both growers and consumers. The results will aid policymakers in bringing necessary interventions to make chemical-free farming more remunerative for the growers. The business managers can act as a bridge to connect these remote growers with the market by sharing customer feedback and global best practices.

Although many developments have happened to the DEA technique, the present study used a traditional form of DEA. Therefore, future research should combine ML techniques with more advanced versions like bootstrap and fuzzy DEA. Upcoming research should include more input and output variables to predict the efficiency of the chemical-free farming system. For instance, environmental variables, like climatic conditions, degree of competition, government support and consumers' attitude towards chemical-free food, can be examined along with farm and grower-specific variables. Future studies should also incorporate chemical-free growers from a wider geographic area. Lastly, future studies can also undertake a longitudinal estimation of efficiency and its determinants for the chemical-free farming system.

No prior study has used a hybrid framework to examine the performance of a chemical-free farming system.

This study aims to analyze the development of digital market characteristics particularly focusing on how the strategic choices of platforms are not fully reflected in pricing. In addition, the implications for the development of theories of harm are investigated to explore the necessity of a relevant market definition in assessing infringement and evaluating the adequacy of Indonesian competition law.

This study is a legal analysis that uses statutory approaches, cases, comparative law and the development of theories of harm in digital mergers. The case approach is conducted by analyzing three cases decided by the Indonesia Business Competition Supervisory Commission. This approach provides insight into the response of Komisi Pengawas Persaingan Usaha concerning the merger and acquisition cases in the digital era as well as the provision of different analyses in conventional markets. However, competition can be potentially damaged in digital markets and a comparative law approach is taken by analyzing digital merger cases decided by authorities in other countries.

Results reveal that the digital market has created a “relevant market” that is challenging and blurred due to multi-sided network effects and consumer data usage characteristics. Platform-based enterprises’ prices fluctuate due to the digital market’s network effect and consumer data statistics. Smartphone prices depend on the number of apps and consumer data. Neoclassical theory focusing on product markets and location applied in Indonesia must be revised to establish a relevant digital economy market. To evaluate digital mergers, new harm theories are needed. The merger should also protect consumer data. Law Number 27 of 2022 on Personal Data Protection and Government Regulation on the Implementation of Electronic Systems and Transactions protects online consumers, a basic step in due diligence for digital mergers. The Indonesian Government should promptly strengthen the notion of “relevant markets” in the digital economy, which could lead to fair business competition violations like big data control. Notify partners or digital merger participants of the accessibility of sensitive data like transaction history and user location.

The development of digital market characteristics has implications for developing theories of harm in digital markets. Indonesian competition law needs to develop such theories of harm to analyze the potential for anticompetitive digital mergers in the digital economy era.

With production systems become more digitized, data-driven maintenance decisions can improve the performance of production systems. While manufacturers are introducing predictive maintenance and maintenance reporting to increase maintenance operation efficiency, operational data may also be used to improve maintenance management. Research on the value of data-driven decision support to foster increased internal integration of maintenance with related functions is less explored. This paper explores the potential for further development of solutions for cross-functional responsibilities that maintenance shares with production and logistics through data-driven approaches.

Fifteen maintenance experts were interviewed in semi-structured interviews. The interview questions were derived based on topics identified through a structured literature analysis of 126 papers.

The main findings show that data-driven decision-making can support maintenance, asset, production and material planning to coordinate and collaborate on cross-functional responsibilities. While solutions for maintenance planning and scheduling have been explored for various operational conditions, collaborative solutions for maintenance, production and logistics offer the potential for further development. Enablers for data-driven collaboration are the internal synchronization and central definition of goals, harmonization of information systems and information visualization for decision-making.

This paper outlines future research directions for data-driven decision-making in maintenance management as well as the practical requirements for implementation.

There is increasing interest in the connection between Industry 4.0 (I4.0) and operational excellence approaches; however, studies on the integration between Six Sigma (SS) and I4.0 have been absent from the literature. Integration with I4.0 technologies can maximize the positive effects of SS. The purpose of this study is to understand what types of relationships exist between SS and I4.0 and with I4.0's technologies, as well as the benefits derived from this integration and future directions for this field of study.

A Systematic Literature Review (SLR) was carried out to analyze studies about connections between I4.0 technologies and SS. SLR analyzed 59 articles from 2013 to 2021 extracted from the Web of Science and Scopus databases, including documents from journals and conferences.

The SLR identified relationships between SS and several I4.0 technologies, the most cited and with the greatest possibilities of relationships being Big Data/Big Data Analytics (BDA) and Internet of Things (IoT). Three main types of relationships were identified: (1) support of I4.0 technologies to SS; (2) assistance from the SS to the introduction of I4.0 technologies, and, to a lesser extent; (3) incompatibilities between SS and I4.0 technologies. The benefits are mainly related to availability of large data sets and real-time information, enabling better decision-making in less time.

In addition, the study can help managers to understand the integration relationships, which may encourage companies to adopt SS/Lean Six Sigma (LSS) in conjunction with I4.0 technologies. The results also drew attention to the incompatibilities between SS and I4.0 to anticipate potential barriers to implementation.

The study focuses on three previously unexplored subjects: the connection between SS and I4.0, the existing relationships with different technologies and the benefits resulting from the relationships. In addition, the study compiled and structured different types of relationships for SS and I4.0 and I4.0's technologies, identifying patterns and presenting evidence on how these relationships occur. Finally, exposes current trends and possible research directions.

This study aims to analyse the influence of digitalisation on the management control function of small and medium-sized enterprises (SMEs). In particular, it aims to illuminate how digitalisation influences management control elements, organisation and roles/competencies and to identify obstacles to digitalisation of management control in SMEs and measures taken to overcome them.

The study is based on guideline-supported expert interviews conducted with 14 financial managers from SMEs in Germany, Austria and Switzerland.

This study reveals the influence of digitalisation on management control elements, organisation, and roles/competencies. The automation and standardisation of management control processes result in new elements for management control, such as strategic support for management. In addition, the increased availability and transparency of data enable the use of instruments within a company that allow for quick analyses of the company's development. Digitalisation leads to the integration of management control into the corporate network and, thus, a change in the organisation of management control. It also triggers the expansion of management control competencies, especially IT competencies. A shortage of internal digitalisation resources, unclear corporate roadmaps, and a lack of managerial experience loom as central challenges for digitalising the management control function. Measures derived from the interviews can help SMEs overcome the obstacles to the digitalisation of management control.

This research is the first interview-based study of the impact of digitalisation on management control in SMEs, potential obstacles to that digitalisation, and measures to overcome those obstacles. Thus, it contributes to the emerging debate on factors that may explain why SMEs lag in terms of the digitalisation of their internal processes.