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In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on…
In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic from 1970 through part of 1981, the time period immediately following Kotler and Levy's significant and frequently cited article in the January 1969 issue of the Journal of Marketing, which was first to suggest the idea of marketing nonprofit organizations. The article published here is intended to update the earlier work in RSR and will cover the literature of marketing public, academic, special, and school libraries from 1982 to the present.
Compares the two strands of women and management to the DNAmolecule which consists of a double helix. Explores this relationshipthrough the eyes of women managers in…
Compares the two strands of women and management to the DNA molecule which consists of a double helix. Explores this relationship through the eyes of women managers in Iceland. Discusses the results of four seminars focusing on women′s efforts to be successful in management. Compares priorities between the groups with regard to barriers and potential remedies.
The paper reports on the findings from a research project on information technology (IT) in Danish public libraries, the FOLKIT‐project, conducted at the Royal Danish School of Librarianship in Aalborg in 1993/4. Ten pioneer public libraries were selected for an in‐depth study into their use of IT: this involved sending a questionnaire to all staff members and interviewing key IT personnel and chief librarians.
Interlending activities in various countries, particularly inacademic libraries, are examined. The growth of networking and theimportance of a strong infrastructure are…
Interlending activities in various countries, particularly in academic libraries, are examined. The growth of networking and the importance of a strong infrastructure are discussed. A system of cost recovery for large net‐lenders is outlined. Developments in copyright are reviewed.
A consumer survey of document delivery in academic settings was conducted using a conjoint analysis approach. During interviews with 79 randomly chosen faculty members and graduate students at three Ohio universities, respondents were each asked to answer hypothetical questions about ordering a desired article. Questions focused on ordering articles from a commercial document delivery service or through interlibrary loan. Factors such as the price of the document, the speed of delivery, and the method of ordering were varied from question to question. Survey results found the price of the document to be the most important consideration. Respondents also expressed more willingness to use interlibrary loan than a commercial service.
The problems of One‐Man‐Bands (OMBs) began to be taken seriously in the early 1980s when the Aslib OMB group was formed. The group received considerable attention in the…
The problems of One‐Man‐Bands (OMBs) began to be taken seriously in the early 1980s when the Aslib OMB group was formed. The group received considerable attention in the professional press, and became the object of a study by Judith Collins and Janet Shuter who identified them as “information professionals working in isolation”. Many of the problems identified in the Collins/Shuter study remain — not least of these being the further education and training needs of OMBs. These needs are studied in this report. The author has firstly done an extensive survey of the literature to find what has been written about this branch of the profession. Then by means of a questionnaire sent to the Aslib OMB group and the National Council for Voluntary Organisations (INVOG), training and education needs have been pinpointed. Some of these needs have then been explored in greater detail by means of case studies. The author found that the most common deterrents to continuing education and training were time, cost, location, finding suitable courses to cover the large variety of skills needed and lastly, lack of encouragement from employers. The author has concluded by recommending areas where further research is needed, and suggesting some solutions to the problems discussed.
Social marketing is based on general marketing principles and strategies aimed at selling products and services to consumers with the purpose of changing an existing…
Social marketing is based on general marketing principles and strategies aimed at selling products and services to consumers with the purpose of changing an existing action; changing individual or group behavior, attitudes or beliefs; and reinforcing desired behaviors. The purpose of the study is to assess the acceptance of social marketing by librarians in post-Communist Romania within the context of this country's efforts to adopt democratic values into its social system. The study also uses the social marketing concept as an idea that requires change in attitudes and behaviors about the nature of librarianship. In so doing, it can be used as means of understanding the willingness of Romanian librarians to accept change. During the Communist regime, the librarians acted as tools that supported the dissemination of the totalitarian government's views. Fifteen years after the collapse of Communism they continue the struggle to implement principles of participatory management. However, visible changes in Romanian librarians’ mentalities, attitudes, and behaviors are still to come. A group of 74 librarians in attendance at a conference responded to a survey questionnaire based on the Social Marketing Scale (SMS) designed to determine the participants’ acceptance and willingness to support social marketing within their institutions. Results reveal that on the surface, social marketing was rejected by the sample group studied. The study suggests that, if social marketing is to play a role in Romanian librarianship, Romanian librarians must first accept the concept that libraries are important institutions and that libraries play a vital role in a democratic society. Once Romanian society begins to perceive the library as an information agency, knowledge and experience in social marketing must be gained so that the administrative and institutional will to pursue social marketing can be encouraged. Romanian libraries continue the process of redefining themselves within the country's transition to a civil society.
Developing countries in the former Soviet-bloc region have received little attention by Western researchers of libraries. This study attempts to broaden this limited knowledge concerning librarianship in Eastern Europe by offering some insight into the culture of Romanian libraries and the Romanian librarians’ readiness for change as they faced and continue to face the transition from an autocratic cultural and governmental system to a more open and democratic society with Romania's admission to the European Union as of 1 January 2007. The study uses “social marketing” as one means of ascertaining the degree to which Romanian librarians are willing to accept change.