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This paper contributes to studies on the relationship between dynamic capabilities (DCs) and performance by showing how domain-specific DCs – international dynamic marketing capabilities (IDMCs) – affect the international performance of exporting firms in the context of extreme environmental dynamism – during the COVID-19 pandemic.

The authors focus on a sample of 277 exporting manufacturers from the post-transition economy of Poland. The authors use hierarchical multiple regression analysis to test this study's hypotheses.

This study's findings show that deployment of IDMCs by export manufacturers in the context of environmental jolts contributes to better performance, and this relationship is mediated by adaptation to foreign markets and product development capability. Additionally, this study's results reveal that the significant and positive indirect effect of IDMCs on international performance (through mediators) is, however, weakened under conditions of extreme environmental dynamism.

The limitations pertain to the cross-sectional nature of this study and the research sample, characterised by the dominance of export manufacturers of final products, the dominance of manufacturers operating in the business-to-business sector, or in the business-to-business and business-to-customer sectors simultaneously.

The study provides suggestions to managers on how to build resilience in international markets during turbulent times. These activities involve investments in IDMCs that support activities centred around product development and adaptation to foreign markets.

The novel construct of IDMCs is introduced and operationalized. The study empirically tests the direct and indirect relationship between IDMCs and performance contingent upon extreme environmental dynamism. The results demonstrate the boundary conditions for the effectiveness of these domain-specific DCs in such a research setting.

The purpose of this paper is to propose an integrative framework for vulnerability analysis in social marketing systems by identifying, investigating and problematising the relationships among several interrelated concepts, including power, power asymmetry, vulnerability and resilience, in the context of social marketing systems.

This is a conceptual paper synthesising literature from social marketing, sociology and marketing management.

The main outcome of the discussion is a proposed integrative framework for vulnerability analysis. The framework identifies the main groups of stakeholders within a social marketing system and the bases for their power and consequential power asymmetries. It focusses on the types and states of vulnerability to identify the distinct characteristics of the social conditions of vulnerability for micro-level system actors. It leads to building positive resilience through efforts aiming to change the power asymmetries at the downstream, midstream and upstream levels.

The integrative framework for vulnerability analysis answers the call from Wood (2019) for the development of practical approaches to better understand resilience-building approaches in social marketing programmes. The framework provides reconciliation for diverse dimensions of vulnerability as a natural characteristic of all social marketing systems and as a universal, constant and inherent social condition.

The purpose of the paper is to explore the relation between locality and college students' binge drinking. The aim is to deepen understanding of the influence of three kinds of localities, such as: family home, residential halls and public venue on students' binge drinking.

The research method employed was four focus groups interview conducted with 25 college students in Poland and Canada where the incidence of binge drinking is high. Focus group data were transcribed, the Polish sample was translated into English, and all data were then analyzed.

Various localities distinguished in this paper seem to have different influences on students' binge drinking. Notably, students living in college residential halls binged on more occasions than their counterparts.

The qualitative character of research presented in this paper means the results cannot be uncritically generalized. Exploration of the influence of locality on students' binge drinking requires further investigation.

The influence of locality on binge drinking had not previously been explored in isolation. Consideration of these factors in isolation using a qualitative lens identified that locations involving homogeneous inhabitants, e.g. college residential halls and socialist housing blocks with large numbers of young people who are co‐located can be associated with higher levels of binge drinking. Such homogenous locations are characterized by individuals who are all in a similar stage of life, with common interests and aspirations. Other locations such as the family home involve heterogeneous influences and these result in lower levels of binge drinking.

Underpinning this research is an acknowledgement of the increasing attention paid to the social issues raised by young peoples' alcohol consumption. Although earlier research has identified a number of factors contributing to alcohol‐related problems in Poland, only a handful of studies attempted to better understand drinking patterns and their influence on alcohol consumption amongst Polish people. Therefore, this paper aims to explore the roles alcohol plays in the life of young people in Poland.

All the data are collected on a university campus in Poland in late autumn 2007 from a group of ten university students. The research is conducted in three phases, using two research methods: focus groups and diaries. Purposive sample is used to establish two focus groups (Phases 1 and 3) each of which meet on two occasions, three weeks apart. In the first two week period between each focus group, respondents are asked to keep private diary (Phase 2) recording every occurrence that is, in their opinion, related to alcohol consumption.

The findings are themed around three major factors: quantity of consumed alcohol, frequency of consumption and location of consumption. However, the strongest issue is the pressure experienced by students around the social consumption of alcohol.

At a time when young peoples' alcohol consumption is attracting increasing attention from legislators and regulators, a better understanding of young consumers' behaviour may help government and other non‐profit organisations create well‐informed regulations, policies or educational programmes.

Although there is significant amount of research into detrimental effects of excessive alcohol consumption on physical and psychological health of people in Poland, little research goes into wider social issues or beyond the most visible biological consequences of drinking as anti‐social behaviour.

Earlier studies into consumer ethnocentrism focused on identification of the level of ethnocentric tendencies in different countries and their investigation for various categories of products. This research contributes to a wider understanding of that phenomenon, aiming to explore the characteristics of Polish consumers' national and regional ethnocentric attitudes and behaviours, especially symptoms of those attitudes in relationship with locally produced brands of beer.

All the data were collected on a university campus in Poland in late autumn 2007 in a group of ten university students. Purposive sampling was used to establish two focus groups within the industry's main target market age group, each of which met on two occasions, three weeks apart.

The main identified issues broadly covered two main categories: national ethnocentrism and regional ethnocentrism. The findings point to the relative importance of elements such as brand image (based on Polish culture and referring to its symbols), local brands as contributors to local identities and the form of their expression, as well as a moral obligation to buy local brands.

Indicative findings suggest that several areas need to be further investigated in future research in order to better understand the characteristics of national and regional ethnocentric tendencies, and the contribution they make to local identities.

The proportion of young people binge drinking continues to grow despite extensive research efforts aiming to reverse this growing trend. Binge drinking has typically been viewed as the consumption of five or more standard drinks or units in a single drinking session. Research on binge drinking is US centric and largely quantitative. This paper, using qualitative methods, aims to gain richer insights into binge drinking.

Seven focus groups involving 36 participants were conducted in Poland and Canada. Focus group data were transcribed and analysed.

Three distinct types of binge drinking were identified. The authors termed these initiation, indulgence and moderation. The paper details how each type of binge drinking can be distinguished through different attitudes and drinking behaviours.

Any observations made in this paper are restricted by the sample used and the methodology employed, and therefore cannot be uncritically generalised. The findings should be used to further investigate the phenomena, in different contexts, with different respondents and using different methods, in order to deepen the understanding of binge drinking.

The results suggest that rather than thinking of binge drinking as one thing, binge drinking should be thought of as different types, involving different behaviours and attitudes.

To date the literature has viewed binge drinking as a single phenomenon. This study is the first to put forward the notion that binge drinking should not be defined as one thing, i.e. consuming five or more alcohol drinks in one day. The framework offered in this paper will assist future researchers to consider different types of binge drinking.

The purpose of this paper is to investigate young female consumers' motivations and perceptions of their alcohol consumption in the context of the changing drinking culture among women.

All the data were collected on a university campus in Poland. The research was conducted in two phases, using two research methods: consumer diaries and consumer collages. In Phase 1, purposive sampling was used to establish a group of five female students, all aged 22, who were asked to keep individual written diaries. In Phase 2, consumer collages were prepared and interpreted by four groups consisting of 24 female students.

Both sets of data were thematically analysed, and the emerging themes were divided into two major issues: drinking motives and control and limits.

This research is limited by a small sample recruited from one university, and the indicative findings should be used in further research.

Better understanding of female students' drinking culture will help to develop more targeted and effective policies and social marketing programmes to prevent further rise in alcohol consumption among female students.

This research contributes to the existing literature by deepening our understanding of the unique characteristics of female undergraduate students' drinking, and identifying the areas of convergence between male and female alcohol consumption. It also explores the motivations behind these convergence processes and highlights areas in which differences between genders are still strong.