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Article
Publication date: 1 September 2004

Patricia A. London and Daniele D. Flannery

The purpose of the qualitative study was to understand how social factors might help or hinder the training transfer process. Specifically, this qualitative research…

Abstract

The purpose of the qualitative study was to understand how social factors might help or hinder the training transfer process. Specifically, this qualitative research looked at the meanings a group of women attached to social factors that might influence their practice of breast self‐exam. Implications for transfer of training are suggested.

Details

Journal of European Industrial Training, vol. 28 no. 7
Type: Research Article
ISSN: 0309-0590

Keywords

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Article
Publication date: 1 June 2004

G. Dale Wagner and Daniele D. Flannery

This study identifies and empirically tests factors that may influence learners' use of a computer‐based training support system (TSS). The areas of research and theory…

Abstract

This study identifies and empirically tests factors that may influence learners' use of a computer‐based training support system (TSS). The areas of research and theory were drawn from human‐computer interaction, information and business management, and adult education. The factors suggested in the literature that may affect learner's use of a TSS were developed in an instrument using 12 subscales. Four hundred and forty six government employees responded to the survey instrument. Multiple regression was used to test the factors that influenced the employee's use of the TSS and the relationships among the factors. Implications of the findings for further research and for human resource development managers are discussed.

Details

Journal of European Industrial Training, vol. 28 no. 5
Type: Research Article
ISSN: 0309-0590

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Article
Publication date: 2 September 2014

Paul Gibson and Silvia Seibold

The purpose of this paper is to explain how the role of marketing for luxury brands can be re-thought in order to ensure that such brands establish a strong connection…

Abstract

Purpose

The purpose of this paper is to explain how the role of marketing for luxury brands can be re-thought in order to ensure that such brands establish a strong connection between their luxury image and positive social and environmental values.

Design/methodology/approach

The findings are based upon qualitative empirical research which informed a new categorisation of consumer motivations, through the application of self-determination theory which shows how concerns for environmental and social sustainability can be integrated with individual psychological needs.

Findings

The findings provide a deep understanding of consumers of luxury-eco products which could be used by marketing practitioners to shape socially responsible purchasing decisions.

Research limitations/implications

The research was designed for theory building, not theory-testing, so future research would be needed to study the efficacy of the recommended strategies for encouraging eco-luxury behaviour.

Practical implications

To increase the likelihood of practical applications, the authors follow the presentation of their findings with suggestions and examples for marketing to each of the consumer types identified by their research.

Social implications

The findings of this research have implications of a global, environmental and social kind. The societal adoption of eco-luxury consumption is about educating consumer desire, shifting it from its current focus on personal satisfaction, to a higher level of personal and social flourishing.

Originality/value

The findings effectively support the claims of self-determination theory by demonstrating how and why consumer motivations differ and how an improved sense of well-being can be achieved through internalised levels of self-determination.

Details

International Journal of Social Economics, vol. 41 no. 9
Type: Research Article
ISSN: 0306-8293

Keywords

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