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Article
Publication date: 12 September 2016

Daniela Covino

The aim of this paper is to analyze the use of genetically modified organisms in the agricultural sector, the way in which the issue of transgenic foods is regulated into European…

Abstract

Purpose

The aim of this paper is to analyze the use of genetically modified organisms in the agricultural sector, the way in which the issue of transgenic foods is regulated into European Union and the guidelines on coexistence between genetically modified (GM) and traditional crops. Nowadays the modern consumer supports above all the typical and healthy food products. Notwithstanding, there is a broad and complex legislative framework for sustainable and high quality products: the issue of GM foods is at odds with everything.

Design/methodology/approach

Wide literature review is done to base the discussion of the present viewpoint paper.

Findings

Thematic analysis revealed that increasing use of biotechnology worldwide opens many opportunities, but also some problems, due to the attitude of consumers toward the naturalness of food. It also revealed that coexistence is possible, but presents many obstacles, despite the positive observations of Italian scientific studies.

Originality/value

This paper addresses the issue of coexistence between GM and traditional crops in more depth, providing analysis not previously existing above all in the Italian context.

Details

Nutrition & Food Science, vol. 46 no. 5
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 17 December 2021

Flavio Boccia and Daniela Covino

New food technologies based on biotechnological organisms are increasingly becoming a cause for debate and conflicting discussions. This paper aims to investigate hypothetical…

Abstract

Purpose

New food technologies based on biotechnological organisms are increasingly becoming a cause for debate and conflicting discussions. This paper aims to investigate hypothetical consumer behaviour, and the willingness to pay (WtP), towards a specific type of genetically modified food in relation to particular indications on the label about the implementation of corporate social responsibility (CSR) initiatives by manufacturing companies.

Design/methodology/approach

For this purpose a choice experiment was used on a representative sample of more 1,300 Italian families, interviewing the component in charge of the buying choices within the selected household. A random parameter logit-error component model allows for heterogeneity in consumer preferences and potential correlation across utilities and across taste parameters. Beyond investigating consumers’ preferences regarding that product through a choice experiment, the aim was to detect the drivers of that purchase and preference heterogeneity across consumers’ choice, and the WtP, for the products with those features.

Findings

Results also offer a topic for further discussion and are useful for companies’ strategies to understand how to address such concerns through appropriate CSR policies. The main results are: CSR initiatives always have a strong effect on consumer choice; the price is consistently important, exerting a negative influence in the decision-making process for individuals; consumers may also know possible effects of genetically modified foods, but that does not always translate into purchase behaviour.

Originality/value

The research considers a particular link between genetically modified food and CSR not addressed in details; moreover, it is also based on the author’s own previous research and is its natural continuation and development, but also important for future researches.

Details

Nutrition & Food Science , vol. 52 no. 5
Type: Research Article
ISSN: 0034-6659

Keywords

Open Access
Article
Publication date: 12 June 2023

Flavio Boccia, Letizia Alvino and Daniela Covino

Packaging and labelling have become essential to how food manufacturers generate and deliver value to customers. The information displayed on the packaging can be used to…

1301

Abstract

Purpose

Packaging and labelling have become essential to how food manufacturers generate and deliver value to customers. The information displayed on the packaging can be used to communicate to customers the properties and unique characteristics of a food product (e.g. nutrients, calories and country of origin). To achieve communication goals effectively, manufacturers need to understand how consumers evaluate products based on their attributes. In particular, companies should be aware of which specific product attributes affect consumer buying behaviour and which product attributes are more critical during food assessment. So, the paper aims to investigate consumer's behaviuor linked to typical product attributes indicated on the packaging.

Design/methodology/approach

The present study examines consumer willingness to pay (WTP) for a cherry jam with different attributes (brand, type of production method and price) on a sample of 2,166 Italian respondents through a choice experiment using a random parameter logit-error component model.

Findings

The results showed that WTP for jams can be affected by attributes such as brand, price and production methods; precisely, they indicated that the level of naturalness in the production process constitutes the main element for the consumer’s choice; however, the considerable weight that price and brand have in influencing the purchasing behaviour of the food consumer was still confirmed: in fact, a p-value of less than 0.05 was found in all cases.

Originality/value

To the best of the authors’ knowledge, this is the first study that assesses the effect of different types of production on WTP for food products. In addition, this study also reflects on the importance of the level of education for consumer choice.

Details

Nutrition & Food Science , vol. 54 no. 1
Type: Research Article
ISSN: 0034-6659

Keywords

Content available
Article
Publication date: 14 March 2016

Vijay Ganji

367

Abstract

Details

Nutrition & Food Science, vol. 46 no. 2
Type: Research Article
ISSN: 0034-6659

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