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In January 2009, the U.S. economy sits in its most precarious position since the Great Depression of the 1930s. The crash of the U.S. economy has reverberated throughout the world and adversely impacted virtually every other economic system on the globe. This sad fact is well known and undisputed by economists and social scientists throughout the world. That consumer behavior contributed heavily to this world, economic upheaval is also undisputed. What is less certain is exactly how consumer behavior ultimately contributed to the world economic collapse and what role behavior by consumers will play in ultimately lifting the world economy out of its current dire economic circumstances. Whatever that role ultimately turns out to be, it is clear that economists and other social scientists must understand better how consumers make decisions and what factors impact those decisions, in trying to fine-tune economic policy in order to deal with the current (and perhaps future) economic crisis.

This chapter presents an exposition of the Generalized Fechner–Thurstone (GFT) direct utility function, the system of demand functions derived from it, other systems of demand functions from which it can be derived, and its purpose and the econometric circumstances that motivated its original development. Its use in econometrics is demonstrated by an application to household consumer survey data which explores the relationship between prices, on the one hand, and expected exogenous preference changers such as household size, schooling of heads of household, and other social factors, on the other.

The estimation of regression models subject to linear restrictions is a widely applied technique; however, aside from simple examples, the equivalence between the linear restricted case to the reparameterization and the substitution case is rarely employed. We believe this is due to the lack of a general transformation method for changing from the definition of restrictions in terms of the unrestricted parameters to the equivalent reparameterized model and conversely from the reparameterized model to the equivalent linear restrictions for the unrestricted model. In many cases, the reparameterization method is computationally more efficient especially when estimation involves an iterative method. But the linear restriction case allows a simple method for adding and removal of restrictions.

In this chapter, we derive a general relationship that allows the conversion between the two forms of the restricted models. Examples emphasizing systems of demand equations, polynomial lagged equations, and splines are given in which the transformation from one form to the other are demonstrated as well as the combination of both forms of restrictions. In addition, we demonstrate how an alternative Wald test of the restrictions can be constructed using an augmented version of the reparameterized model.

In this chapter, we describe how random utility maximization (RUM) discrete choice models are used to estimate the demand for commodity attributes in quality-differentiated goods. After presenting a conceptual overview, we focus specifically on the conditional logit model. We examine technical issues related to specification, interpretation, estimation, and policy use. We also discuss identification strategies for estimating the role of price and non-price attributes in preferences when product attributes are incompletely observed. We illustrate these concepts via a stylized application to new car purchases, in which our objective is to measure preferences for fuel economy.

International tourism is a major source of export receipts for many countries worldwide. Although it is not yet one of the most important industries in Taiwan (or the Republic of China), an island in East Asia off the coast of mainland China (or the People's Republic of China), the leading tourism source countries for Taiwan are Japan, followed by USA, Republic of Korea, Malaysia, Singapore, UK, Germany and Australia. These countries reflect short, medium and long haul tourist destinations. Although the People's Republic of China and Hong Kong are large sources of tourism to Taiwan, the political situation is such that tourists from these two sources to Taiwan are reported as domestic tourists. Daily data from 1 January 1990 to 30 June 2007 are obtained from the National Immigration Agency of Taiwan. The heterogeneous autoregressive (HAR) model is used to capture long memory properties in the data. In comparison with the HAR(1) model, the estimated asymmetry coefficients for GJR(1,1) are not statistically significant for the HAR(1,7) and HAR(1,7,28) models, so that their respective GARCH(1,1) counterparts are to be preferred. These empirical results show that the conditional volatility estimates are sensitive to the long memory nature of the conditional mean specifications. Although asymmetry is observed for the HAR(1) model, there is no evidence of leverage. The quasi-maximum likelihood estimators (QMLE) for the GARCH(1,1), GJR(1,1) and EGARCH(1,1) models for international tourist arrivals to Taiwan are statistically adequate and have sensible interpretations. However, asymmetry (though not leverage) was found only for the HAR(1) model and not for the HAR(1,7) and HAR(1,7,28) models.