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1 – 4 of 4Roy Deveau, John Ockenden and Petra Björne
Nobel Prize winner Daniel Kahneman’s work on modes of “thinking” provides a comprehensive text which is little explored in respect of work with people who have an intellectual or…
Abstract
Purpose
Nobel Prize winner Daniel Kahneman’s work on modes of “thinking” provides a comprehensive text which is little explored in respect of work with people who have an intellectual or developmental disability. This paper aims to explore the potential of this work to change staff development and practice.
Design/methodology/approach
Key themes from Thinking Fast, and Slow (Kahneman, 2011) are described and applied to current staff practice.
Findings
Modes of thinking are relevant and important to understanding and improving manager and staff practice.
Originality/value
To the best of the authors’ knowledge, this is the first attempt to describe and understand staff thinking and practice using Kahneman’s ideas.
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Keywords
The purpose of this paper is to discuss the pros and cons of computing the h‐index using Scopus.
Abstract
Purpose
The purpose of this paper is to discuss the pros and cons of computing the h‐index using Scopus.
Design/methodology/approach
The paper looks at the content features and the software capabilities of Scopus from the perspective of computing a reasonable h‐index for scholars.
Findings
Although there are limitations in the content, and even in the mostly excellent, swift, powerful and innovative software of Scopus, it can produce a much more reliable and reproducible h‐index – at least for relatively junior researchers – than Google Scholar.
Originality/value
The paper adds insight into computing the h‐index using Scopus.
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Niall Caldwell and Kathryn Nicholson
The purpose of this paper is to investigate the practice of casting celebrity performers in London West End theatres. The paper uses the literature on celebrity to explore the…
Abstract
Purpose
The purpose of this paper is to investigate the practice of casting celebrity performers in London West End theatres. The paper uses the literature on celebrity to explore the impact that casting a celebrity has on the London theatre audience.
Design/methodology/approach
The pervasiveness of celebrity culture forms the background and starting point for this research. In the first phase, theatre managers, directors and producers were interviewed to explore their views on the practice of celebrity casting. In the second phase, an audience survey was conducted. The approach taken is exploratory and is intended to illuminate the conditions under which a successful celebrity-focused strategy can be constructed.
Findings
A distinction between fame and celebrity was drawn by both theatre professionals and audiences, with celebrity status being seen as something that is created by media exposure and being in the public eye. This is in contrast to fame, which is earned by being famous for something, or some achievement. Theatre audiences are more likely to be attracted by celebrities who have theatrical expertise and not by someone known simply through film, television or the all-pervasive gossip columns. Celebrities with a background in theatre and film were seen to strongly draw audiences to the theatre, as opposed to those with a background in reality TV shows, search-for-a-star shows or for being half of a famous couple.
Originality/value
The paper is focused on the theatre and makes an original contribution to the current discussion of the power wielded by celebrities. It is the first empirical research on this aspect of the theatre business. Its contribution lies in understanding audience members’ interpretation and understanding of celebrity to ascertain the extent to which they perceive celebrities as credible to perform theatre. This is based on a differentiation between their mediated fame and expertise. It is helpful and useful information for producers when deciding whether or not to cast a celebrity and to which audiences that the celebrity might appeal.
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James Russell Pike, Stephen Miller, Christopher Cappelli, Nasya Tan, Bin Xie and Alan W. Stacy
This paper aims to apply the Product Life Cycle (PLC) and Product Evolutionary Cycle (PEC) frameworks to the nicotine and tobacco market to predict the impact of television…
Abstract
Purpose
This paper aims to apply the Product Life Cycle (PLC) and Product Evolutionary Cycle (PEC) frameworks to the nicotine and tobacco market to predict the impact of television commercials for electronic cigarettes (e-cigarettes) on youth.
Design/methodology/approach
Surveys were administered over a three-year period to 417 alternative high school students from Southern California who had never used e-cigarettes, cigarettes or cigars at the baseline. Covariate-adjusted logistic regression causal mediation models were used to test competing hypotheses from the PLC and PEC frameworks.
Findings
Results support a refined version of the PEC framework where e-cigarette commercials increase the odds of e-cigarette use, which leads to subsequent use of competing products including cigarettes and cigars.
Practical implications
This investigation demonstrates the utility of frameworks that conceptualize youth-oriented marketing as a two-part process in which potential customers are first convinced to adopt a behavior and then enticed to use a specific product to enact the behavior.
Social implications
Rising rates of nicotine and tobacco product use among youth may be partially attributable to e-cigarette commercials.
Originality/value
Regulations in the USA that permit television commercials for e-cigarettes but restrict the promotion of cigarettes and cigars have created an opportunity to study product adoption among youth consumers when one product has a strategic marketing advantage.
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