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The aim of this paper is to investigate cross‐cultural variations in the demographics of consumers using self‐service technologies (SSTs).

Questionnaires were randomly distributed to individuals in Sweden and Estonia to analyze their SST usage and demographic characteristics. Sweden and Estonia were chosen because of their cultural differences – Sweden represents an established Western European market, whereas Estonia, a former Soviet republic, is considered an emerging market.

Data analysis revealed that the demographics of Swedish and Estonian SST users are quite different. Swedish users are demographically heterogeneous, whereas Estonian users can be segmented according to age, gender, education, and income.

A larger study conducted in several cultures would add to our knowledge of a culture's influence on an individual's SST usage.

As this study shows, business models used in Western markets may not be applicable to emerging markets because of cultural differences. Therefore, it is important that Western firms intending to expand into emerging markets must become aware of cultural differences.

Because the world economy is becoming increasingly cross‐cultural, it is imperative to conduct international consumer research to further the understanding of SST usage from a global perspective. This paper provides a thorough examination of which, if any, demographical segments of consumers use SSTs and if the demographics of users vary amongst different cultures.

The purpose of this paper is to study technology acceptance of internet banking in Estonia, an emerging east European economy.

The present paper modifies the technology acceptance model and applies it to bank customers in Estonia, because Estonia, a country with a developing economy, has focused on internet banking as an important distribution channel.

The findings suggest that internet bank use increases insofar as customers perceive it as useful. The perceived usefulness is central because it determines whether the perceived ease of internet bank use will lead to increased use of the internet bank. Put differently, a well‐designed and easy to use internet bank may not be used if it is not perceived as useful. We thus conclude that the perceived usefulness of internet banking is, for banks, a key construct for promoting customer use. We also suggest that models of technology acceptance should be re‐formulated to focus more on the key role of the perceived usefulness of the service embedded in the technology.

Implications for banks are that they need to put much effort not only into making a user‐friendly internet bank, but also into explaining to their customers how the internet bank is useful to them.

Contributes to the literature on internet banking in an East European economy.

This study aims to examine innovation adoption in the context of internet banking in Estonia.

The data presented in this study are based on 1,831 questionnaires collected from individual internet banking users in Estonia.

This study extends the applicability of the innovation adoption model developed by Everett Rogers to Estonian internet banking. The model starts with the independent variables: relative advantage; complexity; perceived risk; and compatibility, and the analysis shows that relative advantage and complexity have the strongest influence on adoption of internet banking.

The managerial implications of this paper include its contributions toward better understanding of the commercial viability in CEE economies of businesses based on Western‐style technology.

This study suggests modifications to Rogers' original model in order to apply it to the fast‐growing new CEE economies, thus reaffirming the importance of his model.

The purpose of this paper is to understand differences between open-book accounting (OBA) using static prices and OBA using dynamic prices. The authors identify how these differences influence various aspects of customer–supplier relationships.

This paper is based on a case study involving a builders’ merchant and a wood manufacturer in the UK. The builders’ merchant under discussion has recently outsourced part of its production to the aforementioned wood manufacturer by using OBA with dynamic prices. For this case study, the authors have conducted interviews with multiple people from both parties in the agreement. Additional illustrative cases are provided through a study of other qualitative papers on OBA.

The authors find evidence supporting that, when dynamic prices are used in OBA, risk (unpredictability) is shifted from the supplier to the customer. Also, the customer frequently focuses on the supplier’s costs, both parties often aim for a long-term relationship and the customer becomes more dependent on the supplier, causing high interdependence. Furthermore, empirical evidence suggests that the customer finds price less important, and the reallocation of activities between the customer and supplier is easier in OBA setups in which dynamic prices are used.

This paper provides the first study of how differences between dynamic and static prices in OBA influence the customer–supplier relationship. This paper adds to the developing literature on OBA, in particular, as well as to literature on pricing, in general.

Drawing on the contingency perspective of strategy, the purpose of this paper is to extend current understanding of fit between a differentiation strategy of the industrial firm’s foreign subsidiary and key contextual boundaries.

A conceptual framework is developed in which a differentiation strategy involves the complementary approaches of innovativeness and customer responsiveness. The key boundaries consist of local competitive dynamics and the value-adding mandate assigned to the subsidiary. Detailed features of four types of differentiation strategies are identified by analysing strategies applied by subsidiaries of industrial firms operating on the US market.

Four propositions are developed regarding alignment between strategy types and the boundaries. Relationships are proposed regarding a strategy type and a context specified by rivalry/relational competitive dynamics, and a broad/narrow value-adding mandate.

The conceptual framework and the propositions may be tested by analysing statistical data on industrial firms’ subsidiaries operating in several host countries.

To increase a foreign subsidiary’s contribution to the global competitiveness of an industrial firm, an awareness of the boundaries to the subsidiary’s strategy of differentiation that may hamper the subsidiary’s performance is essential.

The conceptual framework, and the propositions, contributes to literature on the industrial firm’s global strategy because it focuses on subsidiary strategy and extends present understanding of the mechanisms that drive the effectiveness of a foreign subsidiary’s differentiation strategy.

The purpose is to extend the understanding of the resource base of the industrial firm's greenfield expansion on a foreign country market once a wholly owned subsidiary has been established.

A conceptual framework is developed relying on the resource-based theory of strategy. Resource bases in terms of value-adding activities of four Swedish industrial firms' subsidiaries in the USA are analysed. Four theoretical propositions are formulated regarding consistent associations among the activities and contingencies that are relevant to expansion on a foreign country market.

The propositions show how foreign subsidiaries' value-adding activities are aligned with two contingencies: the corporate strategy manifested by the product/market knowledge transferred from the parent firm that enable local expansion and the subsidiary's knowledge of competition barriers that obstruct local expansion. The value-adding activity may be basic or advanced and may repeat the parent firm's activity.

US subsidiaries of four Swedish industrial firms were analysed. The propositions may be turned into hypotheses suitable for tests in statistical studies. A test may include firms from different home countries and subsidiaries on different host country markets.

The conceptual framework and the propositions provide a ground for an industrial firm's decision to conduct a strategy of greenfield expansion on a foreign country market once a wholly owned subsidiary has been established.

The framework is unique and emphasizes that both knowledge stemming from corporate strategy and knowledge of local competition need to be acknowledged in order to understand firm's greenfield expansion on a foreign country market.

The purpose of this article is to determine safety culture indicators that can improve the health and safety performance of small and medium-sized enterprise (SME) contractors in Ghana.

A three-round Delphi method was used. The first round consisted of 31 experts out of which 18 of them rated their agreements with a set of 87 potential safety culture indicators using a 10-point Likert scale of importance (1 = important and 10 = very important) and the 16 experts who completed the final round were given the opportunity to suggest other indicators. The 87 indicators were categorised into 14 core health and safety elements. Indicators that attained a group median value of 5–10 for 50% or more expert ratings were accepted.

At the end of the third round, a consensus was reached on the indicators when they attracted median scores of 5–10 for at least 50% or more of the health and safety experts rated the indicators between 5 and 10. Out of a total of 87 indicators at the start of the Delphi process, the consensus was reached on 70 that were retained.

The health and safety experts were not given the opportunity to add new indicators to the structured questionnaire until the third round.

This is the first study, to the best of the authors’ knowledge, to have a consensus by health and safety experts on leading indicator metrics of positive culture of construction safety in Ghana for improved SME construction company’s health and safety performance in Ghana. If these indicators are adopted and used effectively in Ghana, they would ensure positive culture of construction safety and subsequently help to protect construction workers.

The purpose of this study is to review the literature on the Delphi method, its characteristics and current applications through an analysis of recent most-cited scientific papers, with an emphasis on three axes, namely, the number of rounds used, stakeholder participation relevance or only academic experts’ participation and the possibility of using indicators or techniques different from those related to descriptive statistics.

In total, 57 papers were initially reviewed, 10 of them with a high citation rate. Then, an analysis was made of papers in Scopus for the period 2015-2018 published in the Technological Forecasting and Social Change Journal and in the Futures and Foresight Journal, which had the characteristic of displaying quartile Q1 or Q2 in Scimago in addition to being in Scopus.

Among the main results, the authors observe the tendency to use fewer rounds, a higher prevalence of stakeholder participation and not only academic experts but also the use of new types of modified Delphi such as real-time spatial Delphi, Delphi group, market Delphi, real-world Delphi and policy Delphi.

Among the conclusions, the possibility of using other indicators or complementary techniques to the descriptive statistics is highlighted such as number of justifications or comments between rounds, coefficients to quantify the competence or degree of expertise of the participants, measures of the perception of the expert on the usefulness of the presented feedback, graphs of the number of arguments according to the number of questions, the Wilcoxon Ranked Pairs Test, the k means, Kolmogorov–Simonov test and the Mann–Whitney U-test.

International student enrollment has experienced dramatic increases on U.S. campuses. Using a national dataset, the study explores and compares international and domestic students’ incoming and post-training levels of motivation to lead, leadership self- efficacy, and leadership skill using inverse-probability weighting of propensity scores to explore differences between the two samples. Unweighted findings suggest that international and domestic students enter programs similarly across in many ways, and leave the immersion program with similar gains. However, a matched-sample comparison suggests that international students’ growth was statistically different in ethical leadership skills, affective- identity motivation to lead, and leadership self-efficacy. Discussion focuses on the benefits of leadership development to international students why campuses could build partnerships between units that serve international students and leadership educators to facilitate a more inclusive campus.