Search results

1 – 10 of 23
To view the access options for this content please click here
Article
Publication date: 1 November 2004

James J Zhang, Daniel Connaughton and Carrianne E Vaughn

This paper assesses the quality of special programmes and services for season ticket holders and their predictability to game consumption. Participants were season ticket…

Abstract

This paper assesses the quality of special programmes and services for season ticket holders and their predictability to game consumption. Participants were season ticket holders of an NBA team, who responded to a questionnaire that included six demographic variables, eight consumption variables and 15 special programme and service variables in two versions: importance and perception. The findings further emphasise the importance of providing quality programmes and services to season ticket holders, and point out specific programme and service areas for improvement.

Details

International Journal of Sports Marketing and Sponsorship, vol. 6 no. 2
Type: Research Article
ISSN: 1464-6668

To view the access options for this content please click here
Article
Publication date: 1 March 2003

James J. Zhang, Eddie T. C. Lam and Daniel P. Connaughton

The purpose of this study was to examine the relationship between general market demands and consumption levels of professional sport consumers. This study was…

Abstract

The purpose of this study was to examine the relationship between general market demands and consumption levels of professional sport consumers. This study was accomplished through: (a) validating the theoretical constructs of general market demand variables by conducting a confirmatory factor analysis, (b) examining the predictability of general market demand factors to consumption levels of live and televised sporting events, and (c) investigating the relationships between sociodemographic and general market demand factors. Five hundred and twenty-five residents of a major southern US city were interviewed using a questionnaire that included eight sociodemographic variables, 12 market demand variables under three factors (Game Attractiveness, Economic Consideration, and Marketing Promotion), and 10 professional sporting event consumption variables. The factor structure of the general market demand variables was confirmed. Regression analyses revealed that market demand factors were positively (p < .05) predictive of professional sport consumption. Sociodemographic variables were significantly (p < .05) related to the market demand factors. The findings imply that professional sport teams should highlight the market demand variables and adopt differential marketing procedures for various sociodemographic segments in their marketing practice.

Details

International Journal of Sports Marketing and Sponsorship, vol. 5 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 1 January 2015

Masaki Kudo, Yong Jae Ko, Matthew Walker and Daniel P Connaughton

The purpose of this study was to examine stock price abnormal returns following title sponsorship announcement and event date of NASCAR, the PGA Tour, and the LPGA Tour…

Abstract

The purpose of this study was to examine stock price abnormal returns following title sponsorship announcement and event date of NASCAR, the PGA Tour, and the LPGA Tour. For this purpose, the authors used event study analysis where the analysis measures the impact that a specific event has on stock prices by comparing actual stock returns to estimated returns (Spais & Filis, 2008). An event study analysis demonstrated that title sponsors for the LPGA Tour and NASCAR garnered significant stock price increases on both the announcement date and the event date. The moderator tests suggested that high image congruence and high-technology related sponsorships assumed a key role in stock price increases.

Details

International Journal of Sports Marketing and Sponsorship, vol. 16 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 17 May 2011

Kae Sung Moon, May Kim, Yong Jae Ko, Daniel P. Connaughton and Jeoung Hak Lee

The purpose of this study is to examine the theoretical relationship between event quality perceptions of an international sport event and the host city's destination image.

Abstract

Purpose

The purpose of this study is to examine the theoretical relationship between event quality perceptions of an international sport event and the host city's destination image.

Design/methodology/approach

Reliability and validity of the measurement scale were established through a confirmatory factor analysis (CFA), Cronbach's alpha analyses, and intercorrelation analyses. A structural equation model (SEM) test with maximum likelihood estimation was performed to test the relationship among the research variables using 451 participants.

Findings

The results suggest that event quality perceptions, particularly intangible factors, positively influence the destination image. Theoretical and practical implications are discussed.

Originality/value

To date, there have been few empirical studies examining the relationship between international sport event quality and destination image. Consequently, understanding the role of event quality of an international sport event and the destination image in a tourist's decision‐making process, and their theoretical relationship, will make both scientific and practical contributions.

Details

Managing Service Quality: An International Journal, vol. 21 no. 3
Type: Research Article
ISSN: 0960-4529

Keywords

To view the access options for this content please click here
Article
Publication date: 29 April 2019

Hassan Abu Bakar and Stacey L. Connaughton

The purpose of this paper is to assess statistically the shared cultural values scale that incorporates Malaysia’s multi-ethnic cultural values.

Abstract

Purpose

The purpose of this paper is to assess statistically the shared cultural values scale that incorporates Malaysia’s multi-ethnic cultural values.

Design/methodology/approach

This study involved three phase statistical testing. In the first phase, the authors evaluated the 152 items for the affiliation, community embeddedness, respecting elders, harmony, faith, brotherhood, morality, future orientation, conformity and survival cultural dimensions with a sample of 270 employees from three organizations. In the second phase, 355 employees from two organizations completed a survey test-retest reliability and a factor analysis consisting of community embeddedness, focus on respect, conformity and future orientation as a four-factors solution with 22 items. Confirmatory factor analysis based on data from 310 employees in two organizations verified that the four dimensions correlated with affective commitment.

Findings

The results suggest that shared cultural characteristics is a multidimensional construct and at the individual level makes a unique contribution in explaining employees’ affective commitment. Managers from multinational corporations operating in this emerging market will benefit from this new scale because they can use it to identify specific individual cultural characteristics within their organization and develop a strategy to target employees’ affective commitment.

Originality/value

The new shared cultural characteristics scale for Malaysia’s multi-ethnic society demonstrates adequate reliability, validity and across-organization generalizability for this specific cross-cultural communication setting.

Details

Cross Cultural & Strategic Management, vol. 26 no. 2
Type: Research Article
ISSN: 2059-5794

Keywords

To view the access options for this content please click here
Book part
Publication date: 24 July 2020

Wayne A. Hochwarter, Ilias Kapoutsis, Samantha L. Jordan, Abdul Karim Khan and Mayowa Babalola

Persistent change has placed considerable pressure on organizations to keep up or fade into obscurity. Firms that remain viable, or even thrive, are staffed with…

Abstract

Persistent change has placed considerable pressure on organizations to keep up or fade into obscurity. Firms that remain viable, or even thrive, are staffed with decision-makers who capably steer organizations toward opportunities and away from threats. Accordingly, leadership development has never been more critical. In this chapter, the authors propose that leader development is an inherently dyadic process initiated to communicate formal and informal expectations. The authors focus on the informal component, in the form of organizational politics, as an element of leadership that is critical to employee and company success. The authors advocate that superiors represent the most salient information source for leader development, especially as it relates to political dynamics embedded in work systems. The authors discuss research associated with our conceptualization of dyadic political leader development (DPLD). Specifically, the authors develop DPLD by exploring its conceptual underpinnings as they relate to sensemaking, identity, and social learning theories. Once established, the authors provide a refined discussion of the construct, illustrating its scholarly mechanisms that better explain leader development processes and outcomes. The authors then expand research in the areas of political skill, political will, political knowledge, and political phronesis by embedding our conceptualization of DPLD into a political leadership model. The authors conclude by discussing methodological issues and avenues of future research stemming from the development of DPLD.

Details

Research in Personnel and Human Resources Management
Type: Book
ISBN: 978-1-80043-076-1

Keywords

Content available
Book part
Publication date: 1 May 2019

Abstract

Details

10th Nordic Conference on Construction Economics and Organization
Type: Book
ISBN: 978-1-83867-051-1

To view the access options for this content please click here
Article
Publication date: 1 January 2012

Daniel J. Larson and Doyeon Won

Despite persistent levels of participation in cycling, little research has been undertaken in the context of competitive cycling event management and marketing. This study…

Abstract

Despite persistent levels of participation in cycling, little research has been undertaken in the context of competitive cycling event management and marketing. This study explored participant preferences using conjoint measurement and plausible market segmentations. Results of the survey conducted at three southeastern US cycling events (N=199) suggest that travel distance has primacy across nearly all segment groups and differences in recreational specialisation in cycling are reflected among other preferred event attributes.

Details

International Journal of Sports Marketing and Sponsorship, vol. 13 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 7 August 2009

Michael B. Goodman

The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers…

Abstract

Purpose

The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2008 published in this special issue.

Design/methodology/approach

This paper presents a discussion of the issues raised in the special issue papers.

Findings

Discussion of the future of the corporate communication profession in the wake of the global fiscal crisis.

Research limitations/implications

This paper implies several areas for further research.

Practical implications

This paper implies strategic knowledge of business processes and practice for effective corporate communication.

Originality/value

This paper articulates complex challenges facing corporate communicators.

Details

Corporate Communications: An International Journal, vol. 14 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

Content available
Article
Publication date: 1 February 2008

Michael B. Goodman

Abstract

Details

Corporate Communications: An International Journal, vol. 13 no. 1
Type: Research Article
ISSN: 1356-3289

1 – 10 of 23