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The paper aims to highlight how an applied learning framework or “community of practice” (CoP) combined with a traditional theoretical course of study enables the identification of teaching-learning processes which facilitate knowledge transfer from practitioners to graduate information technology (IT) students for quicker integration in the labour market.

CoPs are identified based on cluster analysis according to Kolb’s Learning Style Inventory (1984), with data obtained through a survey. Empirical research is applied to the CoP developed within a non-formal learning framework, principal new actors being IT specialists linked to graduate IT students and teachers on a traditional university course. Graduate IT students can gain knowledge of the ideal employee and the social and emotional skills needed to integrate with the IT labour market.

The K-Means algorithm helps to identify clusters of graduate IT students displaying necessary knowledge acceptance behaviour to convert them into specialists. The results of the cluster analysis show different learning styles of the labour force, providing an overview of candidate selection methods and the knowledge, skills and attitudes expected by users.

Although the research adds value to the existing literature on learning styles and the knowledge and core skills needed by IT specialists, it was limited to an emerging market.

The study provides a preliminary overview of graduate IT students’ attitudes from an emerging market to the re-engineering of academic learning contexts to facilitate professional knowledge transfer, converting them into IT practitioners and integrating them in the labour market of an emerging economy.

The research attempts to aim to evaluate the perception that different stakeholder groups have of one of the largest and most important Romanian university with respect to its sustainability orientation. The exploratory empirical research reveals some important aspects which must be closely pursued and properly implemented by the management of the university to further develop sustainability strategies. The paper offers a novel approach regarding the way a university can and must focus on different specific measures on sustainability to gain a better position on the educational market, to attract new students and lifelong learning (LLL) programme participants, as well as to become a trend setter for defining and transferring good practices within the society.

Data were collected by questionnaires and in-depth-interview guides which were distributed to different stakeholder groups: bachelor (undergraduate) and master’s students versus LLL programme participants coming from different high schools across the country enrolled on a training course organized by the university and high school principals versus staff members of the university holding coordination and/or management positions. The collected data were then analyzed by means of econometric analysis. Data validity, reliability and internal consistency were checked (Cronbach’s α coefficient, “item-to-total” correlation, the KMO criterion (>0.7) and Bartlett’s test of sphericity). With the help of exploratory factor analysis, the way in which different stakeholders value and perceive the specific measures and efforts undertaken by the university has been extracted.

Students, LLL participants and members of the university staff perceived the university’s positive orientation towards sustainability and the measures taken in this respect. All stakeholders expressed highly favourable opinions of the university’s dealings with different sustainability aspects, such as its attitude towards its employees, its performance within the higher education market and its establishment of an attractive and innovative educational programme, in compliance with sustainability principles, environmental protection and modern attitudes towards society.

The research has been conducted on a sample of students of bachelor and master level, belonging to the biggest faculty of the university (as to number of students and staff). In a more comprising study, the focus should also be on bachelor, master and PhD students of the other faculties of the university, as well as on citizens of the community or in general on people from Transylvania and/or Romania. The university under investigation is one of the most important employers of the region. Further dimensions of sustainable development could also be pursued in a future study.

The university shows an orientation towards civil society by means of specific actions and programs. The university supports and takes part in the organization of cultural and artistic events in cooperation with local authorities and other cultural and/or social institutions and organizations. Respondents also refer to some examples of best practices that might be applied by education institutions to educate young people towards developing a proper sustainable mentality.

There exist almost no comparative empirical studies of sustainability on Romanian universities that take account of the perspectives of students, LLL participants and staff members. The findings have a high potential in developing a proper strategy for the university involved but could also be used by the government if designing a national wide policy regarding this issue. Different authors argue that young people are more conscious about sustainability, organic stuff, environmental protection, green marketing, etc. Taking into consideration the sensitivity of young peoples (students, staff members, etc.), as well as the fact that the university establishes social trends, the idea of studying sustainability in a university could be regarded as a novelty approach.

The present paper explores Generation Z university students' clusters based on the consumption of daily fruits and vegetables in an emerging market economy, indicating young people's reasons to adopt a healthy diet.

Using cluster theory, the authors analyse Generation Z university students who consume fresh fruits and vegetables, highlighting aspects of a healthy diet, in compliance with the WHO recommendations and challenges.

Data collected from over 459 Generation Z university students point out the possibility of typologizing them into nine clusters: three consuming fresh fruit and six consuming fresh vegetables. Most cluster members are aware of the value of regular fresh fruit and vegetable consumption in order to maintain health and overall well-being, but the authors also identified a cluster called “urban, but sick humanists at the beginning of their professional careers”, for whom a healthy diet based on fruits and vegetables is not a priority.

Although this research only refers to consumers in the emergent economy Romania, it also allows the delimitation of specific categories which can be utilized by sector stakeholders, in order to identify issues addressed by each cluster member and to find the most appropriate solutions for encouraging/promoting a healthy diet.

The paper also raises awareness of the importance of fruit and vegetable consumption in other emerging economies, given the advancement of processed food and reduction of time available to cook healthy dishes.

The results contribute to extending studies conducted on emerging markets concerning fruit and vegetable consumption among Generation Z university students, highlighting the importance of a healthy diet, and the proper targeting of these consumer clusters by fresh fruit and vegetable producers and distributors.

The purpose of this paper is to emphasize the important but neglected role of retail formats in the transfer and positioning decisions of international retailers. The paper examines the role of core and country-specific attributes of particular formats in determining retailers’ local positioning in inter-format competition.

Focussing on three distinguished grocery formats (i.e. discounters, supermarkets, and hypermarkets) and using multiple-group structural equation models, the authors conducted consumer surveys in Germany and Romania to evaluate consumer perceptions of the core attributes of those formats and their influence on retail brand equity and consumer loyalty.

Although consumer perceptions of core attributes differ between formats in Germany and Romania, most of the core attributes of the formats affect retail brands with equal strength in both markets. Retail brand equity determines loyalty to all formats in both countries.

Retailers transferring their formats to foreign countries should place particular emphasis on managing the core attributes of a specific format, as these attributes are of paramount importance in establishing a strong brand. Additional country-specific attributes are also relevant to varying extents, depending on the particular format that is used. Assessing causal relationships extends retailer knowledge of the role of format attributes.

This study proposes a format-specific approach that is novel to international retailing research. The country comparison strengthens the study's implications, considers both a developed and an emerging economy, and accounts for the preference of Western European retailers to expand into Eastern European countries. The paper concludes that format transfer and positioning decisions occur within the boundaries of core format attributes.