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Article
Publication date: 30 September 2014

Victoria L. Rodner and Finola Kerrigan

The purpose of this paper is to highlight the importance of the field of visual arts marketing in the development of wider branding theory and practice. Drawing on examples from…

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Abstract

Purpose

The purpose of this paper is to highlight the importance of the field of visual arts marketing in the development of wider branding theory and practice. Drawing on examples from visual artists and the art mechanism that connects them, the paper reveals how artists and art professionals foster various types of capital (social, cultural, symbolic) as a way of developing a brand name, ensuring longevity in the field, and gaining financial value on the market.

Design/methodology/approach

As a conceptual paper, the authors draw on a range of published works as well as examples from the world of visual arts in order to provide fresh theoretical insight into how branding in the arts may be applied to other industries.

Findings

The key findings are the importance of the consideration of the development and nurturing of social and cultural capital in developing brand identity. Additionally, visual art brands are required to be innovative and dynamic, and lessons learned regarding these processes have relevance for mainstream brands. The paper also found that creativity is often collective and that looking to methods for developing work in the visual arts can be utilised by brand managers more broadly in the age of social media and user generated content.

Originality/value

This paper follows on the developing body of work, which indicates what mainstream business can learn from looking at the visual arts. The paper highlights the collective nature of creativity in building the art brand as well as the importance of non-economic measures of value in the realm of branding.

Details

Arts Marketing: An International Journal, vol. 4 no. 1/2
Type: Research Article
ISSN: 2044-2084

Keywords

Article
Publication date: 1 September 2006

Gary Malkin

This article aims to demonstrate the methods of information gathering and retrieval used in the BALTIC Library and Archive.

Abstract

Purpose

This article aims to demonstrate the methods of information gathering and retrieval used in the BALTIC Library and Archive.

Design/methodology/approach

All methods described are based on current practices and future plans in the Library and Archive.

Findings

The article finds that organisations or individuals that do not form a part of a larger network of institutions can use this independence to their advantage.

Originality/value

This article will highlight some of the ways that small teams or even individuals can develop new digital skills to expand the scope of their archives.

Details

Records Management Journal, vol. 16 no. 3
Type: Research Article
ISSN: 0956-5698

Keywords

Article
Publication date: 18 September 2009

Ian Fillis

The purpose of this paper is to evaluate the connections between art and marketing in order to develop enhanced insight into how visual art and the art world can inform marketing…

3946

Abstract

Purpose

The purpose of this paper is to evaluate the connections between art and marketing in order to develop enhanced insight into how visual art and the art world can inform marketing theory and practice.

Design/methodology/approach

An indepth analysis of a range of relevant literatures is carried out in order to heighten understanding of art as a way of knowing within the marketing discipline. A range of meanings of art and marketing are considered and an analysis of their intersections is carried out.

Findings

A number of useful concepts are developed, including that of the marketing manager as an artist. Viewing marketing through visual art is seen as an avant garde response to addressing the continuing theory/practice gap.

Research limitations/implications

Following an art‐based way of knowing in marketing has the potential to challenge more mainstream paths of thinking by opening up the ways in which we visualise marketing theory and practice. Thinking about marketing through art should not be seen as a general panacea for addressing current inadequacies of marketing theory, but should instead be viewed as an alternative mechanism in which contemporary marketing theory and practice can be enriched by the transference and juxtapositioning of art‐based thought with long established ways of thinking about marketing.

Practical implications

Artistic creativity is seen as a key factor in stimulating marketing decisions. Viewing the marketer as artist also mirrors the actual behaviour of the marketing manager by providing insight into intuitive thought processes and visualisation techniques.

Originality/value

Arts marketing research in general is making progress in terms of its theoretical and practical contributions to the wider marketing discipline. It is believed that papers such as this will contribute to the ongoing research agenda by stimulating much needed critical debate.

Details

Marketing Intelligence & Planning, vol. 27 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

Content available
Article
Publication date: 1 January 2013

1374

Abstract

Details

Journal of Manufacturing Technology Management, vol. 24 no. 1
Type: Research Article
ISSN: 1741-038X

Abstract

Details

Corporate Fraud Exposed
Type: Book
ISBN: 978-1-78973-418-8

Article
Publication date: 21 December 2021

Brendan Luyt

The astonishing thing about Wikipedia is that despite the way it is produced, the product is as good as it is and not far worse. But this is no reason for complacency. As others…

Abstract

Purpose

The astonishing thing about Wikipedia is that despite the way it is produced, the product is as good as it is and not far worse. But this is no reason for complacency. As others have documented, Wikipedia has representational blind spots, produced by the nature of its editorial community and their discursive conventions. This article wishes to look at the potential effect of sources on certain of these blind spots.

Design/methodology/approach

The author used an extended example, the Wikipedia article on the Philippine–American War, to illustrate the unfortunate effects that accompany a lack of attention to the kind of sources used to produce narratives for the online encyclopaedia. The Philippine–American War article was chosen because of its importance to American history. The war brought to the fore a debate over the future of the USA and the legitimacy of a republic acquiring overseas colonies. It remains controversial today, making it essential that its representation on Wikipedia is soundly constructed.

Findings

Inattention to sources (a lack of bibliographical imagination) produces representational anomalies. Certain sources are privileged when they should not be and others are ignored or considered as sub-standard. Overall, the epistemological boundaries of the article in terms of what the editorial community considers reliable and what the community of scholars producing knowledge about the war think as reliable do not overlap to the extent that they should. The resulting narrative is therefore less rich than it otherwise could be.

Originality/value

While there exists a growing literature on the representational blind spots of Wikipedia (gender, class, geographical region and so on), the focus has been on the composition of the demographics of the editorial community. But equally important to the problem of representation are the sources used by that community. Much literature has been written that seeks to portray the social world of the marginalized, but it is not used on Wikipedia, despite it easily meeting the criteria for reliability set by the Wikipedia community. This is a tragic oversight that makes Wikipedia's aim to be a repository for the knowledge of the world, a laudable goal to strive for, even if in reality unobtainable, even harder to achieve than ever.

Details

Journal of Documentation, vol. 78 no. 5
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 1 January 2006

Michael Romanos

This paper aims to provide a selection of poetry titles from the Poets House Showcase of 2005.

Abstract

Purpose

This paper aims to provide a selection of poetry titles from the Poets House Showcase of 2005.

Design/methodology/approach

This article gives a review of the 2005 Poetry Publication Showcase.

Findings

This review represents a wide‐ranging selection of contemporary poetry collections and anthologies.

Originality/value

This list documents the tremendous range of poetry publishing from commercial, independent and university presses as well as letterpress chapbooks, art books and CDs in 2004 and early 2005.

Details

Collection Building, vol. 25 no. 1
Type: Research Article
ISSN: 0160-4953

Keywords

Article
Publication date: 1 March 1994

Laurel Touby

IN NOVEMBER 1989, RONALD W. SKEDDLE, chief executive of Libbey‐Owens‐Ford Co., stood before a group of financial executives and delivered a sobering speech about business ethics…

Abstract

IN NOVEMBER 1989, RONALD W. SKEDDLE, chief executive of Libbey‐Owens‐Ford Co., stood before a group of financial executives and delivered a sobering speech about business ethics. Four years later, he was standing before his own board members trying to explain certain alleged irregularities in the running of the company. Apparently they didn't like what they heard, and he (along with two other Libbey‐Owens‐Ford executives) was asked to step down. According to court documents filed in Columbus, Ohio (the company, a division of Pilkington P.L.C., is based in Toledo), Skeddle et. al. had bilked over $7.7 million from Libbey‐Owens‐Ford through various schemes. Skeddle could not be reached for comment.

Details

Journal of Business Strategy, vol. 15 no. 3
Type: Research Article
ISSN: 0275-6668

Article
Publication date: 1 September 2004

Daniel I. Prajogo, Damien J. Power and Amrik S. Sohal

This paper examines the respective roles of trading partner relationships and innovation management practices in predicting product and process related innovation performance. The…

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Abstract

This paper examines the respective roles of trading partner relationships and innovation management practices in predicting product and process related innovation performance. The empirical data were drawn from 194 Australian managers. Data analysis using structural equation modelling indicates that supplier relationships and customer relationships have less impact on product and process innovation performance than do knowledge and creativity management. However, the results also indicate that trading partner relationships have a strong and positive association with innovation management practices, meaning that organisations commonly implement both in a synchronous manner.

Details

European Journal of Innovation Management, vol. 7 no. 3
Type: Research Article
ISSN: 1460-1060

Keywords

Content available
Book part
Publication date: 10 January 2018

Mike Finn

Abstract

Details

British Universities in the Brexit Moment
Type: Book
ISBN: 978-1-78743-742-5

11 – 20 of 29