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Content available
Book part
Publication date: 19 December 2017

Karin Klenke

Abstract

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Women in Leadership 2nd Edition
Type: Book
ISBN: 978-1-78743-064-8

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Book part
Publication date: 16 August 2021

Abstract

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Intercultural Management in Practice
Type: Book
ISBN: 978-1-83982-827-0

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Article
Publication date: 12 January 2015

Shawn Carraher

1402

Abstract

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Journal of Management History, vol. 21 no. 1
Type: Research Article
ISSN: 1751-1348

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Article
Publication date: 1 March 2013

Steven E. Phelan, Ane T. Johnson and Thorsten Semrau

We utilize a sample of New Jersey schools to explore the relationship between entrepreneurial orientation (EO) and school performance. The results indicate a significant…

1104

Abstract

We utilize a sample of New Jersey schools to explore the relationship between entrepreneurial orientation (EO) and school performance. The results indicate a significant relationship between several dimensions of EO and performance after controlling for a number of relevant variables. Charter schools were found to have higher EO than traditional schools. The implications of these findings for education and entrepreneurship research are discussed.

Details

New England Journal of Entrepreneurship, vol. 16 no. 1
Type: Research Article
ISSN: 2574-8904

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Book part
Publication date: 22 April 2017

Robert Barner and Ken Ideus

Abstract

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Working Deeply
Type: Book
ISBN: 978-1-78714-424-8

Open Access
Article
Publication date: 11 February 2020

Brian T. Ratchford

The purpose of this study is to determine what the history of research in marketing implies for the reaction of the field to recent developments in technology due to the internet…

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Abstract

Purpose

The purpose of this study is to determine what the history of research in marketing implies for the reaction of the field to recent developments in technology due to the internet and associated developments.

Design/methodology/approach

This paper examines the introduction of new research topics over 10-year intervals from 1960 to the present. These provide the basic body of knowledge that drives the field at the present time.

Findings

While researchers have always borrowed techniques, they have refined them to make them applicable to marketing problems. Moreover, the field has always responded to new developments in technology, such as more powerful computers, scanners and scanner data, and the internet with a flurry of research that applies the technologies.

Research limitations/implications

Marketing will adapt to changes brought on by the internet, increased computer power and big data. While the field faces competition for other disciplines, its established body of knowledge about solving marketing problems gives it a unique advantage.

Originality/value

This paper traces the history of academic marketing from 1960 to the present to show how major changes in the field responded to changes in computer power and technology. It also derives implications for the future from this analysis.

Propósito

El objetivo de este estudio es examinar qué implica la historia de la investigación académica en marketing en la reacción del campo de conocimiento a los recientes desarrollos tecnológicos como consecuencia de la irrupción de Internet.

Metodología

Esta investigación analiza la introducción de nuevos temas de investigación en intervalos de diez años desde 1960 hasta la actualidad. Estos periodos proporcionan el cuerpo de conocimiento básico que conduce al ámbito del marketing hasta el presente.

Hallazgos

Aunque los investigadores tradicionalmente han tomado prestadas ciertas técnicas, las han ido refinando para aplicarlas a los problemas de marketing. Además, el ámbito del marketing siempre ha respondido a los nuevos desarrollos tecnológicos, más poder de computación, datos de escáner o el desarrollo de Internet, con un amplio número de investigaciones aplicando tales tecnologías.

Implicaciones

El marketing se adaptará a los cambios provocados por Internet, aumentando el poder de computación y el big data. Aunque el marketing se enfrenta a la competencia de otras disciplinas, su sólido cuerpo de conocimiento orientado a la resolución de problemas le otorga una ventaja diferencial única.

Valor

Describe la historia académica del marketing desde 1960 hasta la actualidad, para mostrar cómo los principales cambios en este campo respondieron a los cambios tecnológicos. Se derivan interesantes implicaciones para el futuro.

Palabras clave

Historia, Revisión, Cambio, Tecnología, Conocimiento, Internet, Datos, Métodos

Tipo de artículo

Revisión general

Details

Spanish Journal of Marketing - ESIC, vol. 24 no. 1
Type: Research Article
ISSN: 2444-9709

Keywords

Content available
Book part
Publication date: 26 September 2022

Richard D. Simmons and Nigel Culkin

Abstract

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Covid, Brexit and The Anglosphere
Type: Book
ISBN: 978-1-80382-690-5

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Book part
Publication date: 29 November 2019

Richard E. Killblane

Abstract

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Delivering Victory
Type: Book
ISBN: 978-1-78754-603-5

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Book part
Publication date: 18 March 2021

Paul Crawford and Jamie Orion Crawford

Abstract

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Cabin Fever
Type: Book
ISBN: 978-1-80071-355-0

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Book part
Publication date: 28 December 2016

Ken R. Blawatt

Abstract

Details

Marconomics
Type: Book
ISBN: 978-1-78635-565-2

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