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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
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ISBN: 978-0-85724-723-0

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Book part
Publication date: 12 June 2013

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Mergers and Alliances: The Wider View
Type: Book
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ISBN: 978-1-78190-479-4

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