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Article
Publication date: 16 June 2020

Ruey-Jer Bryan Jean, Daekwan Kim, Yung-Chih Lien and Sangbum Ro

With the growing trend of digital technology in global supply chains, how to manage global supply chain relationships under digital transformation becomes a critical…

Abstract

Purpose

With the growing trend of digital technology in global supply chains, how to manage global supply chain relationships under digital transformation becomes a critical issue. However, academic research in this area is sparse. This study develops and tests a theoretical framework of the moderating effect of virtual integration on interorganziational governance in international customer supplier relationships.

Design/methodology/approach

We chose to examine the specific cross-border relationships between Taiwanese suppliers and their international OEMs because Taiwanese suppliers tend to be smaller than their international OEM customers, and thus their relationships usually show power asymmetry. Furthermore, the Taiwanese electronics industry offers a valuable empirical context because its industry members have served as pioneers in information technology development, have championed cross-border relationships with US and European industry leaders and are actively participating in the world economy

Findings

Our empirical findings indicate that virtual integration will strengthen the effect contractual governance on relationship performance. However, the moderating effect of virtual integration on relational governance is not significant. The paper discusses the theoretical and managerial implications in the end.

Originality/value

This study contributes to interorganizational governance literature in international contexts. Previous work on international relationship management has focused much on MNE buyers' perspectives and paid little attention to the suppliers' perspectives. This study extends this stream of research by empirically examining how suppliers can govern their MNEs' customers via different governance mechanisms. The findings extend literature on virtual integration and show that virtual integration can complement detailed contract and safeguard opportunism, which in turn, enhance relationship performance in international customer–supplier relationships.

Details

International Marketing Review, vol. 37 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

Content available
Article
Publication date: 11 November 2019

Kyuyeong Choi, Ruey-Jer Bryan Jean and Daekwan Kim

Organizational learning is a critical factor in generating firm innovation. While the firms are working with global business partners, not only does their absorptive…

Abstract

Purpose

Organizational learning is a critical factor in generating firm innovation. While the firms are working with global business partners, not only does their absorptive learning capacity (ALC) with business partners play an important role in generating innovation from the inter-partner firm relationship, but their joint learning capacity (JLC) does as well. However, little research has simultaneously examined absorptive and JLC on innovation in global supply chain relationships. The paper aims to discuss this issue.

Design/methodology/approach

Drawing on the knowledge-based view, inter-partner learning theory and resource dependence theory, the current study investigates the effects of two organizational learning capacities on relationship-specific innovation: ALC (firm-level) and JLC (relationship level). In addition, a firm’s focus on exploitation/exploration strategy and supplier dependence is further incorporated into the study as moderators. Moreover, solutions to endogeneity issues are discussed and reported due to the usage of survey data. The model of this study was tested using data collected from 190 electronics firms in Taiwan as an emerging market.

Findings

The findings of this research reveal that JLC in the presence of absorptive capacity positively influences relationship-specific innovation. Furthermore, the exploitation focus of a firm positively moderates the effects of both absorptive and JLC on relationship-specific innovation. However, supplier dependence negatively moderates the effect of JLC.

Research limitations/implications

The research provides some theoretical implications for learning and innovation generation in global supply chains.

Practical implications

The paper provides some managerial implications for how to manage innovations in the global supply chain relationships.

Originality/value

This paper fulfills an identified need to study how innovation generation can be better managed in global supply chain contexts.

Details

International Marketing Review, vol. 36 no. 6
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 26 June 2020

Ruey-Jer Bryan Jean and Daekwan Kim

Abstract

Details

International Marketing Review, vol. 37 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 9 May 2016

Ruey-Jer "Bryan" Jean, Ziliang Deng, Daekwan Kim and Xiaohui Yuan

Endogeneity is a potential threat to the validity of international marketing (IM) research. The purpose of this paper is to draw the attention of IM researchers to issues…

Abstract

Purpose

Endogeneity is a potential threat to the validity of international marketing (IM) research. The purpose of this paper is to draw the attention of IM researchers to issues of endogeneity, to provide a comprehensive overview of the sources of endogeneity, and to discuss the statistical solutions.

Design/methodology/approach

The authors conduct the research in two steps. In the first step, the authors review the nature and sources of endogeneity specifically in IM research. In the second step, the authors review 60 IM papers on endogeneity published in the period 1995-2014 and assess the current practice of addressing endogeneity in the IM literature.

Findings

Sample selection bias and simultaneity are prevalent sources of endogeneity in IM research. Internationalization-performance relationship and innovation-export nexus are the two most frequently adopted models subject to potential endogeneity. Simply lagging the main independent variable is statistically flawed in dealing with endogeneity despite its popularity in IM research.

Research limitations/implications

First, a careful choice and application of methods are critical when addressing endogeneity. Second, the authors suggest the employment of multiple study methods to address endogeneity robustly. Third, to prevent or solve endogeneity in structural equation modeling, researchers may either collect data on independent and dependent variables from different respondents or employ a two-stage least squares approach. Finally, it is helpful to design dedicated models to prevent proactively potential endogeneity a priori.

Originality/value

The contribution of this study is twofold. First, it is the first in the literature to discuss the endogeneity issue specifically in IM research. In particular, the study elaborates the origins and consequences of the three most frequently confronted types of endogeneity in IM research. Second, the authors assess the four major methods of addressing endogeneity in IM research with a systematic discussion of the literature from the last two decades. The authors offer suggestions on how to minimize endogeneity in model design and empirical implementation for future IM research.

Details

International Marketing Review, vol. 33 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

Content available
Article
Publication date: 9 May 2016

Rudolf R. Sinkovics, Ruey-Jer "Bryan" Jean and Daekwan Kim

Abstract

Details

International Marketing Review, vol. 33 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 12 September 2008

Ruey‐Jer “Bryan” Jean, Rudolf R. Sinkovics and Daekwan Kim

Advanced information technology (IT) changes the way companies manage cross‐border supply chains. This paper examines the role of IT in the context of international…

Abstract

Purpose

Advanced information technology (IT) changes the way companies manage cross‐border supply chains. This paper examines the role of IT in the context of international business to business (B2B) relationship and its contribution to supply chain performance.

Design/methodology/approach

This literature review paper develops a conceptual model of IT‐mediated relationships in international supply chain relationships. The framework integrates transaction cost economics and resource‐based theory perspectives and argues that IT capabilities facilitate supply chain performance, deter partner's opportunism and this process is mediated by B2B processes. Moreover, environmental, relational, cultural and country level moderators are examined.

Findings

It is suggested that IT capabilities contribute directly to improved organizational process such as coordination, transaction specific investment, absorptive capacity and monitoring. These in turn contribute to strategic and operational performance outcomes. Against a resource‐based as well as a transaction‐cost theory background it is suggested that partner interdependence and environmental, country and cultural factors moderate the process of IT contribution on performance.

Research limitations/implications

The paper provides a number of propositions which can be tested empirically in future studies.

Practical implications

Managers should focus on the complementarities of IT capabilities. Electronic integration in combination with, for example, human IT resources may enhance supply chain performance and mitigate the moderating effects of environmental, relational, cultural and country factors.

Originality/value

The paper develops an integrated conceptual model and propositions which contribute to a clarification of the ambiguous nature of the IT‐business value in international B2B relationship.

Details

International Marketing Review, vol. 25 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

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Book part
Publication date: 1 January 2008

Daekwan Kim

I got a phone call. A call on a Sunday morning! It was just like any other Sunday when my family and I had gotten ready for Sunday church service until I received this…

Abstract

I got a phone call. A call on a Sunday morning! It was just like any other Sunday when my family and I had gotten ready for Sunday church service until I received this phone call from Dr. Cavusgil two days after my brief visit to the Michigan State University (MSU) campus, meeting a few faculty members. The phone call was to offer an admission to the doctoral program. It was the pivotal moment that turned my career route from a salary man to a scholar that I never thought would be what it turned out to be later.

Details

Michigan State University Contributions to International Business and Innovation
Type: Book
ISBN: 978-1-84855-440-5

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Article
Publication date: 28 August 2009

Daekwan Kim and Erin Cavusgil

As measuring returns on intangible assets has become more and more crucial in the contemporary business environment, this study seeks to explore the impact of a firm's…

Abstract

Purpose

As measuring returns on intangible assets has become more and more crucial in the contemporary business environment, this study seeks to explore the impact of a firm's supply‐chain specific intangible assets on firm performance, drawing on the dynamic capabilities view of the firm.

Design/methodology/approach

As an exploratory study that links supply chain activities with firm brand, the study investigates how a firm's supply chain characteristics, such as interfirm activity integration, interfirm system integration, and supply chain responsiveness, affect brand equity and ultimately firm performance, based on responses from 184 US supply chain managers.

Findings

The results of the study indicate that both interfirm system integration and supply chain responsiveness have a direct positive effect on brand equity. However, the effect of interfirm activity integration on brand equity is totally mediated by supply chain responsiveness.

Research limitations/implications

The study relied on a single informant from each business unit in testing the study framework, investigating a selected few supply chain specific antecedents of brand equity only. The supply chain specific characteristics of the firm the study explored deserve more research attention in the literature as they directly or indirectly help enhance brand equity. Supply chain integration is multidimensional: interfirm activity integration and interfirm system integration. The effect of interfirm activity integration on brand equity is totally mediated by supply chain responsiveness.

Practical implications

Managers should understand the importance of their supply chain activities in improving and managing brand equity.

Originality/value

The study explores supply chain specific antecedents of a firm's brand equity for the first time.

Details

Journal of Business & Industrial Marketing, vol. 24 no. 7
Type: Research Article
ISSN: 0885-8624

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Book part
Publication date: 20 January 2014

Daekwan Kim, Seong-Do Cho and Gang Ok Jung

Multinational corporations (MNCs) are converging world cultures by creating common consumer lifestyles across countries through standardized products. However, little is…

Abstract

Multinational corporations (MNCs) are converging world cultures by creating common consumer lifestyles across countries through standardized products. However, little is known about how consumers’ exposure to foreign cultures affects their purchase experience from the country. This study explores this gap in the literature by investigating how consumers’ exposure to foreign cultural source (e.g., entertainment) shapes their attitude toward its country. This attitude is conceptualized to influence the perceived product quality and corporate ability of the country’s MNCs, which are further hypothesized to influence consumers’ purchase experience with products offered by the MNCs. Furthermore, the impact of product quality and corporate ability on consumer purchase experience is expected to be moderated by consumer ethnocentrism. The study framework is tested in the context of the Korean Wave (or “Hallyu”) using data consisting of 533 Indonesian consumers. The results support most of the study hypotheses. Theoretical and managerial implications of these findings are discussed.

Details

International Marketing in Rapidly Changing Environments
Type: Book
ISBN: 978-1-78190-896-9

Keywords

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Article
Publication date: 5 June 2007

Melanie Andrews and Daekwan Kim

This study explores factors influencing the revitalisation of a multinational brand that is perceived negatively by local consumers because of various reasons such as past…

Abstract

Purpose

This study explores factors influencing the revitalisation of a multinational brand that is perceived negatively by local consumers because of various reasons such as past poor quality or negative publicity.

Design/methodology/approach

This study conceptualises brand revitalisation as a second order construct, arguing that brand revitalisation is comprised of improved brand image, brand associations, and brand attitudes. Innovative product improvements, warranty programs, third‐party appraisals, and advertising communications are hypothesised to play a role in revitalising multinational brands plagued by negative perceptions. In addition, the moderating effect of the management's local market knowledge is tested on several proposed relationships.

Findings

According to the results, international brand revitalisation is positively influenced by innovative product improvements, warranty programs, and advertising communications.

Practical implications

While overall brand perceptions play an important role in influencing consumer decisions, understanding what improves the consumer's perception of multinational brands is of vital importance to marketers. The empirical results suggest that product innovations, warranty programs, third‐party appraisals, and advertising communications all help revitalise a firm's damaged brand in international markets. These findings offer multiple strategic implications to managers for their multinational brand revitalisation/management.

Originality/value

The value of this research lies in its goal to go beyond the general brand recovery guidelines suggested in the literature and to offer potential marketing strategies that could actually motivate the consumer to change his or her negative opinion about a multinational brand. This is one of the first empirical studies on multinational brand revitalisation.

Details

International Marketing Review, vol. 24 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

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