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Book part
Publication date: 26 November 2020

Raife Meltem Yetkin Özbük, Duygu Aydin Ünal and Büşra Oktay

There have been significant developments in the field of retailing with digitalization. One of these developments is the emergence of omnichannel retailing. Although this…

Abstract

There have been significant developments in the field of retailing with digitalization. One of these developments is the emergence of omnichannel retailing. Although this has affected both firms and consumers considerably, the literature is dominated by the studies dealing with omnichannel retailing from the firms’ perspectives. The studies dealing with omnichannel retailing from the consumers’ perspectives have recently begun to attract the attention of researchers. For this reason, this study conducted a literature review to examine various consumer behaviors mentioned in the studies aimed at explaining consumer behaviors in the omnichannel retailing context. The distribution of these studies according to years and journals, research methods used, theories adopted, and the related five-stage consumer decision-making stages are summarized. Additionally, this review addresses future research avenues.

Details

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Type: Book
ISBN: 978-1-80043-389-2

Keywords

Article
Publication date: 30 October 2019

Vibha Verma, Sameer Anand and Anu Gupta Aggarwal

The purpose of this paper is to identify and quantify the key components of the overall cost of software development when warranty coverage is given by a developer. Also…

Abstract

Purpose

The purpose of this paper is to identify and quantify the key components of the overall cost of software development when warranty coverage is given by a developer. Also, the authors have studied the impact of imperfect debugging on the optimal release time, warranty policy and development cost which signifies that it is important for the developers to control the parameters that cause a sharp increase in cost.

Design/methodology/approach

An optimization problem is formulated to minimize software development cost by considering imperfect fault removal process, faults generation at a constant rate and an environmental factor to differentiate the operational phase from the testing phase. Another optimization problem under perfect debugging conditions, i.e. without error generation is constructed for comparison. These optimization models are solved in MATLAB, and their solutions provide insights to the degree of impact of imperfect debugging on the optimal policies with respect to software release time and warranty time.

Findings

A real-life fault data set of Radar System is used to study the impact of various cost factors via sensitivity analysis on release and warranty policy. If firms tend to provide warranty for a longer period of time, then they may have to bear losses due to increased debugging cost with more number of failures occurring during the warrantied time but if the warranty is not provided for sufficient time it may not act as sufficient hedge during field failures.

Originality/value

Every firm is fighting to remain in the competition and expand market share by offering the latest technology-based products, using innovative marketing strategies. Warranty is one such strategic tool to promote the product among masses and develop a sense of quality in the user’s mind. In this paper, the failures encountered during development and after software release are considered to model the failure process.

Details

International Journal of Quality & Reliability Management, vol. 37 no. 9/10
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 25 August 2021

Neeraj Sharma, Rahul Dev Gupta, Rajesh Khanna, Rakesh Chandmal Sharma and Yogesh Kumar Sharma

The purpose of this paper is to investigate the optimized setting of wire-cut electrical discharge machining (WEDM) parameters at which material removal rate (MRR) and…

Abstract

Purpose

The purpose of this paper is to investigate the optimized setting of wire-cut electrical discharge machining (WEDM) parameters at which material removal rate (MRR) and mean roughness depth (Rz) set a compromise. The problem in the processing of Ti-6Al-4V by conventional processes is a high strength, high hardness, high tool wear. Due to which WEDM is adopted to machine Ti-6Al-4V biomedical alloy. Ti-6Al-4V alloy has a number of applications in the engineering and medical industries due to its high strength biocompatibility.

Design/methodology/approach

The effect of control factors (i.e. pulse on-time: Pon; pulse off-time: Poff; servo voltage: SV) on the MRR and Rz is investigated in the present research. The planning of experiments is done using a Taguchi-based L9 orthogonal array. The percentage influence of each factor on responses is also evaluated. The multi-objective optimization is done using the grey approach initially. After that, the results were also calculated using harmony search (HS). Therefore, a hybrid approach of grey and HS is used to find the optimized values of MRR and Rz.

Findings

The maximum value of grade calculated by grey-HS is 0.7879, while in the case of the experimental run the maximum value of grey grade is 0.7239. The optimized setting after improvisation at this grade value is Pon: 130 µs; Poff: 45 µs and SV: 70 V for MRR and Rz collectively. The validation of the suggested setting is completed by experimentation. The values of MRR and Rz are coming out to be 6.4 mm3/min and 13.84 µm, which represents improvised results after the implementation of the HS algorithm.

Originality/value

The integration of the grey approach with the HS principle in the manufacturing domain is yet to be explored. Therefore, in the present research hybrid approach of grey-HS is implemented in the manufacturing domain having applications in medical industries.

Details

World Journal of Engineering, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1708-5284

Keywords

Article
Publication date: 26 October 2020

Suveera Gill

There is a growing consensus that entrepreneurial activity is essentially a collective family endeavour, with some configuration of family involvement in business (FIB…

Abstract

Purpose

There is a growing consensus that entrepreneurial activity is essentially a collective family endeavour, with some configuration of family involvement in business (FIB) working better than others. This paper aims to examine the effects of FIB on strategy and financial performance (FP), drawing from the institutional theory for the Indian family businesses.

Design/methodology/approach

The sample comprises of 105 pharmaceutical companies listed on the Bombay Stock Exchange for FY2013–2017. A two-way random effects panel model was invoked to examine the relationship between FIB and strategy, as well as the intermediating effect that strategy has on the FIB-FP link.

Findings

On average, the family has a high ownership concentration, with the founders predominantly holding the chief executive officer (CEO) and chair positions. The econometric results highlight that the founder’s descendants adopt a conservative strategy. A significant positive moderating effect of strategy on FIB-FP link was observed for the descendants as the largest owners, CEO and board chair. The presence of a professional CEO and independent chair, however, leads to an intervening adverse impact on FP. The ownership-management-governance configurations highlight that some combinations of family and non-FIB leads to better performance than others.

Originality/value

The study provides a plausible explanation for the conflicting evidence on the direct FIB-FP relationship through the strategy intermediation. The institutional perspective emphasizing the identity and role family members play in terms of strategy provides an unconventional epistemological underpinning to the present research.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 13 no. 5
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 30 November 2017

Priya D. Gupta, Sonali Bhattacharya, Pratima Sheorey and Philip Coelho

The purpose of this paper is to find industry wise differences in relationship between onboarding experience (OE) and turnover intention (TI). An attempt has been made to…

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Abstract

Purpose

The purpose of this paper is to find industry wise differences in relationship between onboarding experience (OE) and turnover intention (TI). An attempt has been made to find the intervening role of psychological variables such as locus of control and self-efficacy.

Design/methodology/approach

An online questionnaire was administered to 596 newcomers in five industrial sectors: fast-moving consumer goods, information technology (IT), pharmaceuticals, automobile manufacturing, and hospitality. The questionnaire measured the constructs of locus of control, self-efficacy, perceived OE, and TI.

Findings

Inverse relationship was found between perceived OE and TI. There is a significant positive relationship between motivation-based self-efficacy and TI which is mediated through OE. Affective self-efficacy moderates the impact of OE on TI, such that for individuals with low efficacy the inverse relationship between OE and TI is strong, but for individuals with high self-efficacy the relationship between the two variables is direct. The OE in automobile manufacturing industries is significantly higher than other industries. TI is significantly higher in IT and hospitality industries. Exploratory factor analysis of the instrument on OE led to extraction of four factors. Based on socialization resource theory, they were termed as orientation, socialization, task characteristics and leadership. Aspects of socialization and leadership are most significant factors in determining TI across industrial sectors, whereas in case of the hospitality and automobile manufacturing sector it was found that better the task characteristics higher is the chance of TI.

Originality/value

There are limited studies linking various aspects of OE with TI across industries, especially in the Indian context. So, this will be the unique contribution of this research.

Details

Industrial and Commercial Training, vol. 50 no. 2
Type: Research Article
ISSN: 0019-7858

Keywords

Book part
Publication date: 26 November 2020

Özge Adan Gök

Besides having an important place in the daily lives of today’s consumers, technology impacts consumer behavior in variety of ways such as giving direction to their buying…

Abstract

Besides having an important place in the daily lives of today’s consumers, technology impacts consumer behavior in variety of ways such as giving direction to their buying behavior, changing the characteristics that they expect from a product and the value they perceive, and influencing their satisfaction about the product. When omnichannel marketing is analyzed in this respect, it is an important issue that should be considered for the success of the marketing activities of the enterprises. This chapter will explain the single channel first and then multichannel marketing and omnichannel marketing concepts. The potential effects of omnichannel usage on issues about consumer behavior such as brand loyalty, customer satisfaction, perceived brand value, and buying behavior will be explained in detail. Then, the characteristics of the consumers using omnichannel and the factors affecting the success of these continents in terms of both consumers and businesses will be discussed. In this chapter, omnichannel marketing application examples will also be discussed in detail.

Details

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Type: Book
ISBN: 978-1-80043-389-2

Keywords

Article
Publication date: 21 May 2010

Byung S. Min

This paper investigates whether the investment strategies of multinational enterprises (MNEs) have changed as a result of the 1997 financial crisis in Korea. Estimation…

Abstract

This paper investigates whether the investment strategies of multinational enterprises (MNEs) have changed as a result of the 1997 financial crisis in Korea. Estimation results using balanced panel data indicate that the investment decisions of global MNEs seem to have changed following the crisis. The crisis seems to have served as a “cold shower” for MNEs making investment decisions, as they have taken exchange rate “volatility” into account to a greater extent following the crisis. In contrast, there is no robust evidence that the investment decisions of foreign investors are closely correlated with the level of exchange rate, either before or after the crisis.

Details

Journal of Asia Business Studies, vol. 4 no. 2
Type: Research Article
ISSN: 1558-7894

Keywords

Book part
Publication date: 31 July 2020

Abstract

Details

Multinational Enterprises and Terrorism
Type: Book
ISBN: 978-1-83867-585-1

Article
Publication date: 1 March 2003

B. Gopalakrishnan, Li Weng and D.P. Gupta

A plant layout in the context of manufacturing facilities design consists of the production areas, manufacturing support areas and personnel areas. In facilities design…

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Abstract

A plant layout in the context of manufacturing facilities design consists of the production areas, manufacturing support areas and personnel areas. In facilities design, plant layout has been determined to be one of the most important elements in the effectiveness of systematic manufacturing operability. This paper describes the development of a split departmental plant layout generation system (LAYSPLIT) in the domain of facilities design to develop layouts that will minimize the material handling costs. The plant layout generation system consists of a data acquisition module, a pair‐wise departmental exchange module, a layout development module, and a graphical representation module. The approach used to develop the system using a split departmental method, and the characteristics of the system are outlined. The advantages of the developed system in terms of facilitating effective operations and increasing productivity in manufacturing environments are discussed. The results obtained from LAYSPLIT are compared with that produced by the MCRAFT system and discussed.

Details

Facilities, vol. 21 no. 3/4
Type: Research Article
ISSN: 0263-2772

Keywords

Article
Publication date: 22 April 2022

Denni Arli, Narain Gupta, Deepak Sardana and Piyush Sharma

This paper uses social identity theory to investigate the sequential mediating effects of extrinsic religiosity and perceived role of religious leaders in the impact of…

Abstract

Purpose

This paper uses social identity theory to investigate the sequential mediating effects of extrinsic religiosity and perceived role of religious leaders in the impact of consumers' intrinsic religiosity on perceived value of brands endorsed by religious leaders.

Design/methodology/approach

This paper comprises two survey-based studies with urban consumers in two emerging markets, India (N = 303) and Indonesia (N = 150).

Findings

Intrinsic religiosity has a direct positive effect on extrinsic religiosity, which in turn mediates the effect of intrinsic religiosity on the perceived value of the brands endorsed by religious leaders in both India and Indonesia. However, extrinsic religiosity has a significant positive effect on the perceived value of these brands through the perceived role of religious leaders in India but not in Indonesia.

Research limitations/implications

Samples for both the studies are drawn from urban consumers in India and Indonesia, which also have large rural populations. Hence, future research may use both urban and rural samples from other countries to replicate our results.

Practical implications

The study findings may help both local and global brand managers in the emerging markets with religious societies, such as India and Indonesia, to understand how they may use endorsements by religious leaders to manage the differences in the impact of consumers' intrinsic versus extrinsic religiosity on their brand perceptions and evaluations.

Originality/value

This paper extends social identity theory to the international marketing context by showing that religious consumers in the emerging markets are likely to support the brands endorsed by religious leaders vis-à-vis other national or multinational brands. Thus, religious identification offers a unique sacred worldview and unlimited group membership, unlike other social groups, especially in the highly religious emerging markets.

Details

International Marketing Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-1335

Keywords

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