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1 – 10 of 69Kwadwo N. Asare, Jane McKay-Nesbitt and Anne LeMaster-Merrick
This chapter reports on the pilot of an innovative approach to business education that was instituted at a small university in the United States. In the program, students were…
Abstract
This chapter reports on the pilot of an innovative approach to business education that was instituted at a small university in the United States. In the program, students were divided into three learning cohorts. Each group was encouraged to learn as a community while taking three integrated classes. Teams competed within their cohort and cohorts competed against other cohorts. Students took introductory managerial accounting, introductory computer information systems and introductory management in the first semester and financial management, operations management and an introductory marketing course in the second semester. The program was designed to bridge the gap between theory and practice by helping students gain a better appreciation of how business functions are integrated. After the first semester, an anonymous survey revealed some useful insights that could be incorporated to enhance such programs. The structure of the program, its benefits, limitations and insights from the survey are reported in this chapter.
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Antonio Botti and Antonella Monda
The progressive increase in the size of datasets has given life to the so-called big data that provides researchers with the opportunity to extract a greater amount of useful…
Abstract
The progressive increase in the size of datasets has given life to the so-called big data that provides researchers with the opportunity to extract a greater amount of useful information in many sectors, especially in the tourism industry.
The chapter aims to demonstrate that sustainable tourism (ST) could be particularly favored by using big data and a data-driven approach. Furthermore, as ST appears in line with a new type of responsible entrepreneurship, called Humane Entrepreneurship (HumEnt), this chapter investigates the link between ST and HumEnt and the impact of big data and data-oriented approaches on ST and HumEnt.
The research adopts a qualitative approach, applying the case study technique. The authors conducted ten semi-structured interviews with key informants from a specific form of hospitality: Albergo Diffuso. Findings show the advantages of the data-driven approach to tourism and entrepreneurship highlighting how using data creates new opportunities for decision making in ST and HumEnt.
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Sumayya Rashid and Vanessa Ratten
The aim of this chapter is to contribute toward the phenomena of women entrepreneurship from an emerging economy perspective through a dynamic capability's perspective. The…
Abstract
The aim of this chapter is to contribute toward the phenomena of women entrepreneurship from an emerging economy perspective through a dynamic capability's perspective. The challenges faced by women entrepreneurs in a nonsupportive entrepreneurial ecosystem reshaped by digitization will contribute to the burgeoning women entrepreneurship literature. In order to survive in a challenging entrepreneurial ecosystem, women entrepreneurs need dynamic capabilities to face the challenges of a modern digital world. This chapter problematizes the challenges of the digital world and its role in modern day businesses.
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This paper points out new directions for the deepening and broadening of the institution-based view, by drawing on three streams of research with which I have been involved…
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This paper points out new directions for the deepening and broadening of the institution-based view, by drawing on three streams of research with which I have been involved recently: (1) outward foreign direct investment from emerging economies, (2) bankruptcy laws and entrepreneurship development, and (3) institution-based research focusing on Africa. Such deepening has been accomplished by enhancing our institution-based understanding of foreign direct investment with a focus on emerging multinationals, while broadening has been done both substantively by probing into the impact of bankruptcy laws on entrepreneurship development around the world and geographically by calling for enhanced research attention on Africa via an institution-based lens.
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V. Kumar, Ankit Anand and Nandini Nim
Traditionally, firms have been dependent on internal sources such as their own employees – and up to a certain extent, on some external sources, their customers – for innovation…
Abstract
Purpose
Traditionally, firms have been dependent on internal sources such as their own employees – and up to a certain extent, on some external sources, their customers – for innovation. However, in the current scenario of technological dynamism, firms are exploring multiple sources to generate ideas for innovation. Therefore, there is a need to understand the relative effect of various sources of innovations on a firm’s performance.
Methodology/approach
We offer a conceptual framework where we identify six distinct sources of innovations – firm, customers, external network, competition, macro-environment, and technology and how they create value for focal firms especially their brand equity. We introduce a taxonomy of various costs and benefits related to innovations. We then argue using our proposed taxonomy to understand the relative strengths of various sources of innovation affecting a firm’s brand equity.
Findings
We discuss and compare the relative effects of these sources of innovations on a firm’s brand equity by rank-ordering the sources. The customers and the technology as a source of innovation have the maximum impact on the firm’s brand equity followed by the marginal impact of macro-environment and external network of a firm. The firm itself has a moderate impact on its brand equity, while competition has the minimal impact. Further, we also discuss how the relationship is moderated by different innovation characteristics (nature and type of innovations).
Practical implications
The main practical implication is to create awareness among managers about various costs and benefits of the proposed six sources of innovations and their effects on brand equity. Managers would be able to prioritize their sources of innovation based on firms’ current needs, and whether to focus on lower costs or building higher brand equity in the scarce resource environment.
Originality/value
We offer a comprehensive list of six sources of innovation, build a conceptual framework wherein we discuss the relative strengths of these sources affecting brand equity.
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