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The purpose of this article is to describe the life and contributions to the marketing discipline of Theodore N. Beckman whose academic career at the Ohio State University spanned some 50 years.

This research used traditional historical interpretation of rare archival documents, depth interviews of two of Beckman's former students, and analysis of Beckman's published work.

The findings are reported as an intellectual biography. The paper reports on Beckman's life and career as an eminent marketing scholar.

Little biographical research has been published in the marketing discipline and to date only a brief sketch of Beckman was published in the Journal of Marketing in 1965.

The purpose of this paper is to describe Stanley C. Hollander's doctoral seminar in the history of marketing thought and offer some insights into its uniqueness.

The paper presents a combination of personal reflections, personal interviews, and documentation from the final offering of the course.

Hollander's course was distinctive among such efforts at doctoral education and probably one of the last such seminars in North America.

There has been little written about teaching the history of marketing thought and to date no published account of Hollander's seminar.

The purpose of this paper is to provide a biographical sketch of Pauline Arnold focusing on her pioneering contributions to the field of market research.

Archival source material included the Pauline Arnold Collection at the University of Minnesota and the Lucy Sallick Papers including correspondence, unpublished documents, and the transcript of a 1995 oral history interview with Matilda White Riley, who was Pauline Arnold's stepdaughter. Primary historical source material includes the scholarship, both published and unpublished, of the subject. An important primary, published source for this study is the periodical, Market Research, to which Arnold contributed under the auspices of the Market Research Corporation of America from 1934 through to 1938.

Pauline Arnold's contributions to the field of market research are documented.

Pauline Arnold has been cited as having made important but neglected contributions to market research, including her advocating an understanding of customers' motives, needs, and wants. However, there is no published account of Arnold's life and work.