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This paper aims to analyse the valuation of cultural products and explores what this process means for organizations involved in their production and marketing.

The authors develop the arguments using a number of mini-cases and industry examples.

The main thesis is that the meaningfulness and value ambiguity of cultural products shift the focus of valuation away from the products themselves towards how certain agents in the socio-cultural environment identify and certify these products. This paper discuss how valuation takes place via selection systems and how the nature of cultural products drives the dominance of one selection system over others.

Theories on value creation needs to take consideration of the critical role played by the selection system instead of just the firms that produce these products.

Organizations engaged in producing highly symbolic products need to manage selection systems and related industry dynamics to establish an enduring competitive advantage.

Value creation is a collective social efforts. Every member of the society can play a central role in this process. Better engaging various member of the society to enable them actively participate in the value creation process is what organizations today need to consider, instead of just treating individuals in the society as a “customer” who only passively consume. This research calls for the true empowerment of every member of the society to facilitate collective creativity and participation in the value creation endeavour that benefits the entire society as a whole.

It is the first paper that has created a conceptual link between the type of selection system and product categories. In other words, it takes existing literature on value creation and selection system one step further by creating the alignment or match between types of selection system and types of product categories. Therefore, it offers academics and practitioners a much detailed understanding on how value creation is conducted across different product categories.

The purpose of this paper is to survey National Collegiate Athletic Association (NCAA) Division I administrators (N=437) in the USA to identify the organizational values that are deemed as having the highest priority by administrators when carrying out the mission of their athletic department.

The research utilized an online survey to examine the organizational values within NCAA athletic departments. The surveys were distributed during a one-month time period.

The data demonstrated that academic excellence, student-athlete experience, and health/safety were rated as the organizational values with the highest priority in athletic departments. In addition, the study also illustrated that that the priority level of the individual values varied when focussing on the different levels of administrators.

The understanding of value systems within sport organizations and proper implementation of value-driven leadership can enhance organizational efficiency through providing guidance to practitioners in decision-making processes and strategy development, and through providing consistent organizational philosophies that can influence employee behavior. Additionally, this paper builds upon empirical research exploring values within the intercollegiate athletic industry in the USA through a variety of theoretical frameworks including Schein’s organizational culture model (2010), Fishbein and Ajzen’s theory of reasoned action (1975), and Collins and Porras’s vision framework (2000).

Proposes World Thai Expert Link (WorldTEL), to exploit new Information and Communication Technologies (ICTs), or telematics, as a main means of creating social groups and thus task‐oriented workgroups in terms of motivational advantage and in a context of the psychology of interpersonal relations in a new geography of virtual space. Introduces the concept of “diaspora” communications in terms of the widespread distribution of special interest groups (e.g. experts, managers), highlighting related corporate communication issues, while concentrating on the Thai Expert diaspora. Touches on the critical philosophical issues and introduces a new relativity of space arising from the idea that, already, ICTs can enable spaces to move and people stay.

This chapter documents the steps taken in one teacher preparation program to foster culturally sustaining practices (Paris, 2012) in pre-service Alaska Native teachers, as well as in their non-Native peers. For pre-service teachers to develop the skills, understanding, and dispositions necessary to respectfully gather, honor, and use local knowledge in their future classrooms they must first recognize the value and significance of locally relevant curriculum; second, understand how to respectfully gather and document current “living” local knowledge; and third, become empowered with the skills and knowledge to purposefully integrate local knowledge into the curriculum. This chapter uses one semester-long assignment, and data gathered from work samples from that assignment, as the foundation of an exploration into how these three steps can be enacted in the teacher preparation process. The accompanying data show that living Indigenous knowledge exists in abundance in young Alaska Native pre-service teachers, and when appropriately supported, pre-service teachers can develop powerful curriculum that is rooted in local knowledge and also aligned with the academic goals of the curriculum.

The article discusses some general features of the dominant discourses of ethnicity and culture, their historical roots and relations to contemporary forms of multiculturalism. It compares different expressions of cultural belonging in European societies taking Sweden as an example. Departing from the complex meaning of culture the problems of essentialism inherent in concepts of culture and ethnicity are discussed. Sweden, as well as other European multiethnic societies, is undergoing a division along ethnic lines. Social inequalities tend to be understood in terms of cultural difference. Culture is usually connected with ethnicity and race and understood as pure, as an “essence,” as related to some original and eternal ethnic core. In this way important aspects of cultural dynamics in the multiethnic society, not least among young people, are left unobserved. What are usually not recognized are cultural crossings and the emergence of composite identities and their relations to social structure.

The higher education after the pandemic has put the entire university education system to test, bringing to light the need to build a genuinely sustainable academic system composed of administrative, pedagogical, and governance processes with a social and environmental scope and oriented to the training of resilient professionals, with the ability to manage a sustainable future. Seen from a management perspective, the actors of this system have begun to work focusing on rebuilding the postpandemic world into a sustainable planet for the continuity of humanity. Regarding students, the most affected individuals by the health crisis, UNESCO indicates that the impact of the temporary cessation of on-site activities has affected them in various dimensions in terms of student stability, bringing with it more significant evidence of crises due to social, emotional, cultural, and familiar problems, among others. In that sense, the change of means of interaction in student environments represents a negative turning point in the future of professionals who are now receiving education. This allows us to reflect on the high risks involved in achieving the acquisition of not only technical and specific skills and competencies of the professional specialties but also social, ethical, and citizenship skills that take much greater relevance, especially in this context.

Global/national policy planning is guided by economic methods and predictions of growth, where indicators of success are measured according to a dominant view of progress and sustainable development. Yet, despite widespread ratification of the Declaration on the Rights of Indigenous Peoples, Indigenous Peoples remain unrepresented in this dominant view. The structural and historical forces informing global policy thus inadvertently produce a pathway of development that is characterized by political, economic, and social exclusion where Indigenous Peoples’ agency, heritage, and culture remain marginalized. I argue that socio-cultural nuance (“the complete story”) is critical to policy planning if we are to honor the principal aim of the Sustainable Development Goals – “leave no-one behind”. This and other policy frameworks need an approach that is neither framed by Eurocentric objectives nor bound by measurable indicators. This requires consideration of Indigenous Worldviews in a way that mediates diverse social, economic, and political factors. In this chapter, I examine the limitations in current policy consultation practice, with a specific focus on the extractive industries sector, and examine the ways in which engagement with Indigenous Peoples’ “complete story” might inform policy in the pursuit of a sustainable development that leaves no-one behind and creates a bridge between dominant and marginalized forms of knowledge.

Whenever the news media feature brand-related moral struggles over issues such as ethicality, fairness, or sustainability, brands often find themselves in the position of the culprit. However, brands may also take the opposite position, that of a moral entrepreneur who proactively raises and addresses moral issues that matter to society. In this chapter, the authors present a case study of the Austrian shoe manufacturer Waldviertler, which staged a protest campaign against Austria’s financial market authorities in the wake of the authorities demanding that the company closes its alternative (and illegal) consumer investment model after 10 years of operation. In response to this demand, the company organized protest marches, online petitions, and press conferences to reclaim the moral high ground for its financing model as a way out of the crunch following the global credit crisis and as a way to fight unfair administrative burdens. The authors present an interpretive analysis of brand communication material and media coverage that reveals how this brand used protest rhetoric on three levels – logos, ethos, and pathos – to reverse moral standards, to embody a rebel ethos, and to cultivate moral indignation. The authors also show how the media responded to protest rhetoric both with thematic coverage of context, trends, and general evidence, and with episodic coverage focusing on dramatic actions and the company owner’s charisma. The authors close with a discussion of how protestainment, the stylization of a leader figure, and marketplace sentiments can ensure sustained media coverage of moral struggles.