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Busan (Pusan), Korea’s second largest city (population 3.6 million) and fifth busiest port in the world, is experiencing rapidly increasing trade, global connections, events, and resulting infrastructural projects. What should Busan do to better handle the social, political, and economic complexities brought by these changes?

To answer this question, this paper explores the relationship of globalization and culture, as treated by cultural anthropology. It also considers how the tools of applied social science and anthropology can be mobilized to help Busan and the southeast region of Korea deal with these challenges.

After introducing anthropological treatments of culture, globalization and global problems, I discuss how applied social science/anthropology is used in international business/trade, tourism, and transport/logistics, especially the third area. To show how applied social science can help transportation and logistics projects in Busan and Korea, I present lessons from case studies and examples in Denver, Colorado Springs, Chuuk (Truk, South Pacific), and Korea.

Applied social science and applied anthropology present a wealth of helpful methods and insights to help Busan and Korea improve planning, public participation, political, social and environmental issues in transport and logistics projects, and to help prevent ethical and budgetary lapses. Finally, I offer suggestions for initial training programs and future studies to help expedite these goals.

The purpose of this paper is to investigate, in general, what are the contemporary external influences that have been dominant in Malaysian universities and what are the major local traditional practices that are also found in these universities.

From the literature review, the paper proposes a conceptual framework to explore hybridity in governance and management, programs and curriculum, teaching and learning, and research and service.

Using the conceptual framework, the paper discusses the Malaysian higher education in terms of Western influence and indigenization of Western models, the background context of Islamic universities and seven possible hybridities compiled from anecdotal evidences.

The conceptual framework and possible hybridities identified in the paper serve to provide the guide to a more systemic empirical investigation to examine the characteristics of Malaysian universities emerging from the interaction between external influence and local cultures. The Malaysian case also potentially contribute in exploring the question, “Are Asian universities different from Western universities?”.