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This study of multinational companies in China focuses on the role culture plays in relationship cultivation. The author interviewed 40 participants from 36 multinational companies in China. The findings revealed that characteristics of Chinese culture, such as family orientation, guanxi, relational orientation (role formalisation, relational interdependence, face, favour, relational harmony, relational fatalism and relational determination) had an influence on multinational companies’ relationship cultivation strategies. Multinationals from Western countries were found, however, to be more persistent in maintaining their own cultural values in relationship building than multinational companies from Asian countries.

The purpose of this paper is to discuss the importance of relationship fundraising and cultivating committed donors for nonprofit news outlets seeking financial sustainability, particularly during a time of major changes in the journalism industry.

The paper examines four nonprofit news organizations and their audiences of financial contributors. Results from a survey of 465 donors and subsequent interviews with donors are discussed.

Nonprofit news organizations rely heavily upon individual supporters who typically give often but in small chunks. Donors tend to favor nonprofit journalism organizations that report quality, local news stories not usually found in other news sources. Donors place a premium on developing a relationship with journalists in their communities and are likely to support their local nonprofit news source once the news outlet has earned their trust.

News organizations were allowed to choose which donors received invitations to take the survey, and donors to one news organization provided the vast majority of responses. Future research should explore how nonprofit journalism donors differ from donors to other types of nonprofit organizations.

This paper reveals new data about audiences of emerging media organizations. The interests and behaviors of donors help to provide new insights into audience engagement.

The paper profiles donors to four relatively new nonprofit organizations and investigates their motivations for providing financial support. Managers of communication organizations could benefit from new strategies for audience cultivation.

As the number of corporate blogs has continued to increase over the years, this study examines the use of relationship cultivation strategies of Fortune 500 companies on their corporate blogs. Moreover, it focuses on how companies use corporate blogs as interactive online communication channels to create a sense of community among their publics.

A content analysis of Fortune 500 company corporate blogs was conducted to examine the use of relational cultivation strategies and their methods of promoting a sense of community.

Findings indicate that networking and sharing tasks are used most frequently among all relational cultivation strategies on corporate blogs, and that there are statistically significant differences among industries for using relationship cultivation strategies on corporate blogs. The most frequently used dimension of sense of community on corporate blogs is shared emotional connection.

Studies analyzing social media as public relations tools have not yet focused on community building. In fact, few studies have examined the community building aspect of corporate blogs in the public relations field. To fill this gap, this study focuses on community building and analyzes how companies use corporate blogs as an interactive online communication channel to create a sense of community among their publics.

This study seeks to provide further testing of access in the context of government – community relations within the political context of the Republic of North Macedonia. The study analyses relationship cultivation strategy of access and explains how it contributes to achieving trust and relationship satisfaction in government–community relations. This paper also provides insights into the importance of access to achieving positive government–community relations based on mutual trust and satisfaction.

For this research, a qualitative inquiry was conducted, and qualitative in-depth interviewing was used as the main research method. In total, 39 interviews were conducted: 12 interviews with Macedonian civil servants, eight interviews with Albanian civil servants and 19 interviews with Albanians.

The findings of this study showed citizens not to have enough access to government and its institutions. Besides, the results showed access to be crucial to building positive government–community relations based on mutual trust and satisfaction. In particular, discrimination and social distance were crucial in building trust between government and citizens.

The study provided evidence on the importance and contribution of the cultivation strategy of access to government-community relationships in general and to the relational outcomes of trust and satisfaction in particular. The findings supported the initial assumptions that access constitutes an important factor in predicting the government–community relationship quality.

The purpose of this paper is to consider the climatic variables and evaluate the role of non-climatic factors that delicately influence agriculture. This study has come across various adaptation strategies such as modification in cultivation practices such as shifting planting dates, water-saving techniques and strategic nutrient management. Meanwhile, we are trying to forget the ground reality that a majority of the farmers are not aware of climate-resilient production technologies. However, farmers modify themselves in this climate change scenario for sustainable production. The practise of these adaptation strategies helps to reduce vulnerability to improve their “socio-economic status” and the “quality of life”.

The present study was attempted to document all the indigenous practices, which are practised by paddy-growers over time for confronting the climate crisis in the Hyderabad-Karnataka region of Karnataka state, India. A cross-sectional and questionnaire-based survey was conducted to collect primary data. The pre-tested interviewing questionnaire consisted of 7 sections with 51 questions. A total of 90 paddy-growing farmers of the region was selected as respondents for the survey. The descriptive statistics was used to analyse the collected data.

In respect of adopted strategies, the vast majority (96.67%) of the farmers had used crops as livestock fodder as they fall back in case of failure, followed by the majority (72.22%) of the selected appropriate varieties. Cent per cent of the farmers adopted the construction of waterways along the slope for safe disposal of rainwater. An overwhelming portion of the farmers adopted levelling of the land in between the bunds (96.67%) and construction of bunds to conserve moisture (95.56%). The majority (76.67%) of the farmers intensified agricultural activities on irrigated land. Nearly half of them (47.78%) paddy growers were practising zero tillage to save time and money.

The current study was carried out in a few districts of Karnataka. Hence, any policy framed based on the outcomes of this study may not conform to the policy specification needs in general to other parts of the country. The farmers did not maintain record books for updating various records. Therefore, the accuracy of data depends on the memory of the respondents. However, the researcher had made every possible effort to make sure that the data collected are the best of the knowledge of the respondents and bear minimal distortions.

The major constraints to applying agricultural adaptation strategies in the study area have been a general lack of knowledge, expertise and data on climate change issues; a lack of specific climate change institutions to take on climate change work and the need for a better institutional framework in which to implement adaptation. Actions to address these gaps include, namely, training programmes for local government officials, dedicated research activities and post-graduate courses and the initiation of specific institutional frameworks for climate change. Furthermore, improving and strengthening human capital, through education, outreach and extension services, improves decision-making capacity at every level and increases the collective capacity to adapt.

Hyderabad-Karnataka is already under pressure from climate stresses, which increases vulnerability to further climate change and reduces adaptive capacity. The adverse effects of climate change have a devastating effect particularly on paddy cultivation, which is the mainstay of most Hyderabad-Karnataka Region. This has affected food production with its resultant effect on widespread poverty. Farmers in the study area have developed traditional agricultural adaptation strategies to cope with climate variability and extreme events. Experience with these strategies needs to be shared among communities.

Though the many literatures were available on the adaptation strategies for climate change this research is one of the few studies to document the farmer led adaptation strategies. This study provides a better understanding of the importance of farmer led adaptation strategies which in turn helps to develop or modify the existing adaptation technologies to cope up with climate change. The authors have come across various adaptation strategies such as modification in cultivation practices such as shifting planting dates, water-saving techniques and strategic nutrient management. Meanwhile, we are trying to forget the ground reality that the majority of the farmers are not aware of climate-resilient production technologies. However, farmers modify themselves in this climate change scenario for sustainable production. The practise of these adaptation strategies helps to reduce vulnerability to improve their “socio-economic status” and the “quality of life”. Therefore, farmer-led adaptation strategies to confront with a change in climate require to be recorded.

The purpose of this paper is to advance knowledge about organization‐public relationships by establishing a theoretical category for understanding them and by contributing to a foundation of knowledge in that category. Relationship stresses are presented as the factors that constrain organization‐public relationships. This study identifies stresses on the relationship between a grassroots advocacy organization and its former members, as well as stresses between the organization and members who have decreased their participation in it.

In‐person interviews were conducted with 24 people, phone interviews were conducted with 44 people, and e‐mail interviews were conducted with 13 people. Interviewees included staff members, former volunteers, and volunteers who had decreased their participation in the organization.

Several relationship stresses were identified: the silver curtain, the emotion tax, relationship speeding, invisible isms, weak leadership, disagreement with decisions, the revolving door, overworking volunteers, underworking volunteers, age, and health.

This study contributes a new category for relationship management scholarship, which can be productive for theory building. It also illuminates Dozier and Lauzen's questioning about the unique conditions of social movement organizations.

Established cultivation strategies can actually aggravate publics when a relationship has significantly deteriorated and the root problem is not addressed.

Recognizing problems in the relationship between an advocacy organization and members results in a deep understanding of a unique context for public relations practice. In addition, this study illuminates a context for cultivation strategies by codifying a foundation of relationship stresses. Identifying stresses to relationships can help scholars and practitioners ascertain problems and treat those problems at the root level.

This study seeks to investigate strategies for building personal relationships with an organization's members, and to examine the outcomes of personal relationships in an advocacy organization.

The case study includes interviews with 39 staff people at national, state, and affiliate levels of the organization; 58 members; and five former members, for a total of 102 participants. Document analysis and participant observation were supplemental methods.

The following strategies for cultivating personal relationships were identified: direct engagement, task sharing, constitutive rhetoric, peer linking, hat‐in‐your‐hand, investment in local relationships, and targeting of aware affiliates for diversity efforts. To contribute to the discussion about the value of personal relationships in organizations, the study also investigated the outcomes of personal relationships. The outcomes found in the study include affective commitment, political leverage, social capital, member recruitment, and member retention.

Although many of the cultivation strategies and outcomes are likely to apply to various contexts, some of them may be specific to the context of an advocacy organization that has a grass‐roots culture and layers of leadership, such as local, state, and national offices.

Organizations can read the study to identify potential strategies they can use to cultivate strong personal relationships with their stakeholders.

The study produces new cultivation strategies and outcomes for personal relationships and engages in a critical discussion of the existing literature.