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This paper aims to investigate the mechanisms through which social media news consumption across different platforms leads to opinion polarization in society. To this end, the authors draw from cultivation theory to examine whether social media news consumption imparts a mainstreaming or resonance effect. Media consumption imparts a mainstreaming effect if frequent users, regardless of their social identity, develop homogenous attitudes about issues, whereas resonance is at play if there is a differing cultivation effect on various social groups depending on their relatability of life experiences.

The authors conduct the study in the developing context of India, using a population survey dataset from 2019. Regression-based mediation and moderation analyses were carried out to test the hypotheses.

The findings reveal that resonance is the most prominent mechanism through which social media news consumption cultivates opinion polarization, contrary to the mainstreaming effect imparted by television. Further, WhatsApp use was found to strengthen the polarizing effect of overall social media news consumption, while YouTube use weakened the cultivation of polarization.

The paper unearths how social media news consumption influences the opinion polarization of various social groups differently. The authors also find the differential effect of specific platform use. These findings have the potential to inform policymakers and developers about how to mitigate the detrimental effects of platform-based political persuasion.

This study offers significant contributions. First, the authors explain social media-induced polarization using the novel theoretical lens of cultivation. Second, the authors find that social media and television news consumption differ in their polarizing effects. Third, the authors find that while WhatsApp use amplifies the polarizing effect of social media news consumption, YouTube use weakens it.

Purpose – This chapter maps the conceptual territory that research on school shootings shares with cultivation analysis.

Methodology/approach – It outlines the history of cultivation analysis, which used the statistical methods of content analysis and survey research to argue that television violence was rampant and sexist, and that this had the effect of making audiences fearful. The point of this history is to show that the model was conceptually grounded in critical approaches to media, and established questions about the ideology of media violence that set the grounds for school shooting studies.

Findings – In particular, the chapter focuses on similarities between cultivation analysis and ritual theory, and the cultivation thesis that violence represents gender hierarchies, as the two most obvious points of intersections with studies on school shootings. It suggests that these intersections help explain why a “school shooting” frame was deployed to other sorts of media violence, and debates about the effects of media violence, using Jared Loughner's attack on Gabrielle Giffords as a case study.

Practical implications – Emerging concerns about the effects of aggressive news punditry and political commentary can be addressed by reflecting on what studies of school shootings say about the more general politics of media violence, and cultivation theory is an invaluable resource in this endeavor.

Originality/value of paper – Academically, an engagement with cultivation theory underlines how school shooting studies contribute to critical media research in general, by demonstrating the validity of “second generation” models of media influence in the digital age.

Following the trend in the world over and on the African continent, the Parliament of Ghana passed a new law in 2020, the Narcotics Control Commission Act (Act 1019) that eased the legal restrictions on cannabis cultivation and use, subject to obtaining license from the relevant authority/authorities. This paper aims to examine the implications of Ghana’s decision to legalise the cultivation of cannabis for industrial purposes for the production of fibre and for medicinal purposes.

The author adopted the qualitative analysis critical review methodology in sourcing information from peer-reviewed articles, coupled with the author’s own professional knowledge, background and training, to critically analyse and review the reasons behind Ghana’s decision to legalise cannabis cultivation and the implications such a major policy change/shift.

It was found that, while the law mentions industrial and medicinal purposes for the legalisation of cannabis, the real reason, at least in the immediate term, is mainly economic. This agrees with those of other African countries that have legalised cannabis cultivation but appears to contrast with those of Europe and America.

This research is limited to Ghana and the few African countries that have legalised cannabis cultivation so far. The main reason for the legalisation (economic benefits) may also change in the future when the economics of scale turn in the favour of the country. Therefore, Ghana’s case may not represent the case of all countries legalising cannabis cultivation.

The research implication of this paper is that it brings to the world the law on cannabis cultivation in Ghana. It provides a professional and scientific position paper on Ghana’s drug law regime regarding cannabis, thus, serving as a useful reference literature to the academic and research community on the topic. More importantly, it discusses the implications of such major policy change from an objective perspective, unravelling the real reason behind the State’s decision to legalise the cultivation of cannabis in Ghana.

This paper will bring to the fore the other consequences of Ghana’s cannabis cultivation legalisation policy change, which little attention has been devoted to so far.

This paper, apart from reference to other published texts on the topic, which have been duly acknowledged, represents the sole work of the author. It has not been produced anywhere or by anyone else either in Ghana or elsewhere.

The purpose of this paper is to examine the impact of National Rural Employment Guarantee Scheme (NREGS) on farm sector wage rate. This identification strategy rests on the assumption that all districts across India would have had similar wage trends in the absence of the program. The author argues that this assumption may not be true due to non-random allocation of districts to the program’s three phases across states and different economic growth paths of the states post the implementation of NREGS.

To control for overall macroeconomic trends, the author allows for state-level time fixed effects to capture the differences in growth trajectories across districts due to changing economic landscape in the parent-state over time. The author also estimates the expected farm sector wage growth due to the increased public work employment provision using a theoretical model.

The results, contrary to the existing studies, do not find support for a significantly positive impact of NREGS treatment on private cultivation wage rate. The theoretical model also shows that an increase in public employment work days explains very little of the total growth in cultivation wage post 2004.

This paper looks specifically at farm sector wage growth and the possible impact of NREGS on it, accounting for state specific factors in shaping farm wages. Theoretical estimates are presented to overcome econometric limitations.

The purpose of this paper is to apply cultivation theory to social network sites by investigating how Facebook uses cultivates users' ethnic diversity perceptions and attitudes.

The authors’ investigations include an online and offline survey study with 476 Facebook users and a follow-up experiment with 75 individuals.

The authors provide empirical support that Facebook use cultivates ethnic diversity perceptions and ethnic diversity-related attitudes. They show that Facebook use relates to perceptions of ethnic minorities that resemble the world on Facebook that is characterized by high ethnic diversity. The authors further demonstrate that the cultivation of ethnic diversity-related attitudes is mediated by diversity perceptions related to users' close social environment.

Future research should consider culturally and educationally diverse samples as well as longitudinal research designs to address external validity and causality issues.

Algorithms determining the content users are exposed should be thoughtfully curated to avoid attitudinal and ideological polarization.

Facebook can play an important role in positively shaping intergroup relations, thereby countering negative outgroup attitudes, social anxieties and radical right-wing parties.

The authors’ studies extend the scope of cultivation research by identifying a new media vehicle as a source of cultivation influences and shed light on the cultivation-based process of attitude change on social network sites.

The purpose of this paper is to explore the potential causes of the reduction of cotton cultivation in Shandong Province of China from the perspective of smallholders and notably examine the role of off-farm employment.

This paper extends an integrated behavioral model to analyze the relationship between off-farm employment and cotton cultivation by taking into account farmers’ risk attitudes. A household survey data of 144 Bt cotton farmers in six villages in Linqing County, Shandong Province conducted in 2012 and 2013 is used. A simultaneous equations model is established and further estimated by using three-stage least squares method.

Although the introduction of Bt cotton has promoted the increase in cotton acreage in China from 1999 to 2007, the planting area of cotton has been decreasing since 2007. The results show the significant correlations among risk attitude, off-farm employment, and cotton cultivation. The planting area of cotton is positively correlated with farmers’ willingness to take risk but negatively associated with off-farm employment of family members. The findings imply that the rapid emergence of off-farm labor markets is a major reason for the reduction of cotton acreage in Shandong Province. In the context of the more opportunities of off-farm employment in China, cotton acreage is expected to decrease further.

The findings provide a reasonable explanation for the reduction of cotton cultivation in Shandong. This analysis contributes to a better understanding of the relationships among individual risk attitude, off-farm employment, and agricultural behavior, thereby adding to the literature about the application of the integrated behavioral model.

Although domestic research on Chinese management is emerging, a suitable domestic theory is still needed to support and explain Chinese management practice. Given that, this paper aims to extract ideas of cultivation from Confucianism and propose a theoretical framework of self-cultivation with a purpose to provide new explanations for domestic (nondomestic as well) management practice.

Drawing from pre-Qin cultivation discourse and management practice, this paper develops a theoretical framework of self-cultivation and discusses its implications.

This paper argues that self-cultivation emphasizes self-consciousness, initiative and selflessness. It also includes self-reflection, self-discipline, self-study and self-improvement, as well as self-dedication, all of which reflect the ideal realm of “self-cultivation.” This “realm” refers to the process of pursuing an ideal personality and high moral standards.

This paper contributes to the literature by identifying various potential applications of self-cultivation theory to domestic research on organizational behavior in China.

Unlike other plant‐based drugs, cannabis is increasingly grown within the country of consumption, requires minimal processing before consumption, and can be easily grown almost anywhere using indoor or outdoor cultivation techniques. Developments in agronomic technologies have led to global growth in domestic cultivation, both by cannabis users for self‐ and social‐supply, and by more commercially‐oriented growers. Cross‐national research is needed to better understand who is involved in domestic cultivation, the diversity in cultivation practices and motivations, and cultivators' interaction with the criminal justice system and cannabis control policies.

The article introduces the Global Cannabis Cultivation Research Consortium (GCCRC), describes its evolution and aims, and outlines the methodology of its ongoing cross‐national online survey of cannabis cultivation.

Despite differing national contexts, the GCCRC successfully developed a core questionnaire to be used in different countries. It accommodates varying research interests through the addition of optional survey sections. The benefits to forming an international consortium to conduct web‐based survey research include the sharing of expertise, recruitment efforts and problem‐solving.

The article discusses the limitations of using non‐representative online sampling and the strategies used to increase validity.

The GCCRC is conducting the largest cross‐national study of domestic cannabis cultivation to date. The aim is not only to better understand patterns of cannabis cultivation and how they differ between countries but also to build upon online engagement methodology with hidden populations.

Hybrid rice is considered as one of the technologies having the potential to push the production frontier to meet the growing demand for rice in India. The technology was introduced in India in 1994 but is yet to see widespread adoption. The purpose of this paper is to identify the factors that influence the partial/complete adoption of hybrid rice technology by the farmers in India. This study also assesses the factors behind difference in the share of land allocated to hybrid rice cultivation by farmers.

The study employs a Tobit model to evaluate the impact of factors related to technology, farmer, farm and geographical location on the decision to adopt hybrid rice. Data for this study are compiled from surveys of 441 hybrid rice growing farmers across 3 Indian states conducted during 2012-2013.

The paper finds that farmers with smaller landholdings, higher education and higher experience of growing hybrid rice are more likely to be complete adopters. Farmers reporting good demand for hybrid rice output and availability of subsidy on hybrid rice seeds also have higher probability of being complete adopters. However, the availability of hybrid rice seeds in government outlets and cultivating multiple kharif crops are negatively related to the extent of hybrid rice adoption. The results suggest insignificant impact of age, family size, ownership of cattle and machinery on the adoption level of hybrid rice by the farmers.

Although the sample for this study has been collected from three states with different agro-climatic zones and productivity, the results cannot be generalized for other states.

There is a great potential to increase the area under hybrid rice cultivation in India. This study is one of the first attempts to look at the adoption levels of hybrid rice in India and determine the factors which might be hindering the complete adoption of the technology. Focusing on the factors positively related to complete adoption can help in enhancing the area under hybrid rice and similar approach can be used for other new agricultural technologies in the developing country context.

The purpose of this paper is to explore the characteristics of small-scale cannabis cultivation in New Zealand and Israel.

An online survey of predominantly small-scale cannabis cultivators had previously been conducted in 11 countries in 2012/2013. The same core online survey was subsequently conducted in New Zealand and Israel in 2016/2017, and comparisons made with the original 11 countries.

Only around one third of the New Zealand and Israeli cannabis growers had sold cannabis, and the majority of these did so only to cover the costs of cultivation. The median number of cannabis plants cultivated per crop by the New Zealand and Israeli growers was five and two, respectively. The leading reasons provided for growing cannabis by both the New Zealand and Israeli growers were to provide cannabis for personal use and to share with others. A higher proportion of New Zealand than Israeli growers reported growing cannabis for medicinal reasons. A total of 16 per cent of the New Zealand and 17 per cent of Israeli growers had come into contact with the police due to their cannabis cultivation. The findings suggest small-scale cannabis cultivation in New Zealand and Israel is largely a means of “social supply” of cannabis, and this is consistent with the findings from the original 11 countries. The higher incidence of growing cannabis for medicinal purposes in New Zealand may reflect the limited official access to medical cannabis. Significant minorities of small-scale cannabis growers in both countries had contact with police, putting them at risk of the negative consequences of a criminal conviction.

To date, the research into cannabis cultivation has largely consisted of studies of individual countries. However, given the global popularity of cannabis use, and the recent spread of cannabis cultivation to countries that traditionally have not produced cannabis, via utilisation of indoor growing techniques, there is now a strong case for international comparative research. Following the success of the surveys in the original 11 countries, New Zealand and Israeli members of the Global Cannabis Cultivation Research Consortium international collaboration chose to undertake surveys in their own countries in 2016/2017.