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Italy is a complex market, different in many ways from the ordered calm of Northern Europe. With a rapidly developing distribution infrastructure – particularly at the retail level – the market for paints is changing quickly. Examines the threats and opportunities this presents as they apply to one major UK manufacturer. Includes background data on the geography, economy and markets.

Air Products chairman and chief executive officer, Dexter F Baker, and president, Dr Bob Lovett, recently visited the main factory at Manchester of their company's new acquisition Anchor Chemical Group.

Reducing Level of Alcohol in Inks ‐ A medium‐sized US ink manufacturer recently needed to reduce the level of alcohol in its bases for water‐based inks. Ciba Geigy Pigments Division's Inks Technical Centre developed an improved formulation, containing half the alcohol of the previous one and 40 per cent more pigment to allow the ink producer to meet VOC limits and increase production efficiency, at no additional cost.

Addresses the question of how the Marketing Mix framework can be used to analyse the competitive standing of a business organization and how the outcome of this analysis can then be translated into practical tactics which capitalize on the organization′s strengths. The MIXMAP model developed as a guide for marketing this transition from the strategic to the tactical level.

Making Fine Powders ‐ Extremely fine and uniform particles, of 5–50 nanometers, have been produced by a process being developed at Battelle Pacific Northwest Laboratories. Researchers have used the technique to synthesize new, highly dispersed catalysts with a high surface area. It offers a way to make other products which have improved properties: ceramic ball bearings and gears which are stronger and more durable than those available today, and pigments for paints and inks.

A recent report indicates that demand for most extender and filler minerals used in adhesives and sealants, paint, paper, plastics and rubber is expected to recover slowly from the current recession. Demand for these minerals is expected to grow at an average rate of 3.5% up to 1995. However, most of this growth is occuring in the paper market where continued shifts in technology and quality requirements are producing double‐digit growth levels for selected fillers, according to the report by A. Kline & Co.

Pearson Panke announce the new Erichsen 540 Statistical Mini Glossmaster. This compact, portable instrument is based on the exstremely successful 507M Mini Glossmaster.

As environmental pressures increase, and more legislation is drafted, the need for research into alternative coating technologies intensifies. In the area of powder coating technology the primary aim must be to expand the potential applications for powder beyond the traditional markets and offer the technology as a true environmentally friendly coating process.