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Participation in cross-national assessment is becoming a global phenomenon. While there were only 43 countries that participated in the Programme for International Student Assessment (PISA) in 2000, the number of participating countries/economies has increased to 65 in 2009. To understand this global trend, this chapter seeks to answer the following research questions: What are the real incentives for developing countries to participate in cross-national assessments? What do they gain from actual participation in cross-national assessments, given that there are many constraints and barriers associated with test participation? It employs country-level fixed effects to test the hypothesis that there is a positive association between participation in cross-national assessments and foreign aid to education. This study shows that countries that participate in major cross-national assessments receive, on average, 37 percent more foreign aid to education than countries that do not participate in major cross-national assessments, while holding all other variables constant. Although further research is necessary to make a causal warrant of the association between participation in cross-national assessment and education aid, the results of this study have great implications for developing countries that are considering participating in cross-national assessments.

Purpose – A considerable body of literature has evolved on the topic of appropriate research methodology for cross-national data collection. Additionally, prior commentaries on cross-national research in the marketing have cited significant deficiencies in this body of research in terms of the theoretical foundations, methods, and analytical techniques used. The purpose of this chapter is to summarize guidelines for conducting cross-national research in marketing and assess the degree to which these rules are being followed.

Design/methodology/approach – The literature on cross-national research methods in marketing studies is first reviewed to identify key issues and methodological guidelines. A content analysis of cross-national studies appearing in 10 major journals in the marketing and advertising field for the period from 2005 to 2010 is conducted to assess whether the guidelines for researchers are being followed. The chapter also explores whether recent research is addressing key deficiencies identified by prior commentaries on this body of research.

Findings –Results are indicative of some promising trends. A wider range of theory bases, methodological techniques, and analytical techniques are being used in cross-national marketing studies. Additionally, methodological guidelines for conceptualizing studies, including following appropriate procedures to ensure equivalence and verifying the existence of cultural differences, are being followed at a higher rate than in the past. Still, some studies do not follow accepted guidelines, and there is a need for a wider range of theory bases and methods to be used.

Research limitations/implications – The study examines only cross-national studies published in 10 journals over a recent six years (2005–2010). As a result, no direct comparison to earlier periods is made.

Originality/value of paper – This chapter outlines key guidelines for conducting cross-national studies in marketing. It also calls attention to the need to follow these guidelines based on the trend toward a majority of studies complying with them. Finally, the chapter calls attention to the need for certain theory bases and methods to be used more frequently.

Prior research shows that stratification of future adult opportunities influences stratification in the academic performance of students. This perspective is used to generate hypotheses regarding the sources of cross-national gender differences in mathematics performance. These hypotheses are tested using multivariate and multilevel analyses of adult opportunities for women and cross-national differences in mathematics performance by gender. This future opportunity perspective is expanded to take into account the historical incorporation of women in modern nation-states through institutionalized mass schooling emphasizing egalitarian ideals. Results indicate a cross-national shift in the direction of less gender inequality in overall school mathematics performance. However, gender inequality is more evident in the advanced 12th grade mathematics. The results of a more specialized analysis of the advanced 12th grade mathematics are compared with the earlier findings regarding mathematics performance.

Purpose – This chapter explains what is known about international homicide trends, highlights gaps in existing literature, and proposes avenues for future research that will expand understanding about international homicide.

Design/methodology/approach – We review extant literature on international homicide trends, and draw on data from the World Health Organization from 1990 to 2015 to identify patterns in contemporary international homicide trends.

Findings – We demonstrate evidence of an international homicide drop across most regions around the world. Nonetheless, the homicide decline is not a global event as several countries – particularly countries with high homicide rates – did not experience reductions in homicide during this period. The key question remains as to what the causes of changes in international homicide rates are and why many countries experience very similar reductions in homicide while a few experienced increasing violence. We propose potential explanations and suggest areas for future research.

Originality/value – This chapter documents an international homicide decline occurring between 1990 and 2015. We also demonstrate that homicide trends are likely influenced by factors beyond local phenomena and domestic policies since homicide rates largely track together for regions throughout the world. Accordingly, the chapter suggests potential avenues for future research that can help better explain this trend.

In business and management, cross-national and cross-cultural comparisons between countries have been a topic of interest for many decades. Not only do firms engage in business in different countries around the world but also within countries. The population has become more diversified over time, making cross-cultural comparisons within country boundaries increasingly relevant. In comparisons across cultural groups, measurement invariance (MI) is a prerequisite; however, in practice, MI is not always attained or even tested. Our study consists of three parts. First, we provide a bibliometric analysis of articles on cross-cultural and cross-national topics in marketing to provide insight into the connections between the articles and the main themes. Second, we code articles to assess whether researchers follow the recommended steps as outlined in the multigroup confirmatory factor analysis (MGCFA) approach. The results indicate that MI testing is incorporated in the toolbox of many empirical researchers in marketing and that articles often report the level of invariance. Yet, most studies find partial invariance, meaning that some items are not comparable across the cultural groups studied. Researchers understand that MI is required, but they often ignore noninvariant items, which may decrease the validity of cross-cultural comparisons made. Third, we analyze the dissemination of MI in the broader literature based on co-citations with Steenkamp and Baumgartner (1998), a widely cited article on MI in the field of marketing. We conclude by noting methodological developments in cross-cultural research to enable addressing noninvariance and providing suggestions to further advance our insight into cross-cultural differences and similarities.

Traditional multinational team (MNT) research has concentrated on negative phenomena such as in-group/out-group distinctions, social loafing, and pressures for convergence. In contrast, we examine instances where MNT members exhibit cross-national inclusive behavior, cross-national responsiveness, and cross-national divergence of ideas, which in turn result in positive outcomes such as cohesion, trust, and innovation. Furthermore, we identify important catalyzing mechanisms that effectively encourage these functional behaviors. For example, we highlight the importance of social categorization based on common group membership, social comparisons to referent others outside the team from other nations, and suspension of attributions based on national stereotypes – all of which will help turn the tide of the current research on MNTs.

The purpose of this paper is to provide a conceptual framework for better understanding of cross‐national segmentation under the underlying forces of globalization and technology.

The approach is conceptual with illustrative examples, with a dynamic approach to cross‐national segmentation being considered.

Cross‐national segmentation can be better understood and better structured through closer examination of how segments evolve over time in response to the underlying forces of globalization and cultural evolution.

The framework described in the paper should inspire research on value‐based segmentation schemes across markets.

International marketing managers should be able to construct and adapt segmentation strategies much more effectively through the use of the conceptual framework offered in the paper.

The framework offered in the paper is unique in that it blends consumer value orientations with product/service characteristics and functionally vs symbolically motivated segments and how these evolve over time.

The aim of this paper is to propose an approach to international market segmentation that identifies meaningful cross‐national consumer segments, which focuses on airline passengers in the NAFTA market.

A conjoint analysis is used to evaluate consumers' preferences for six flight attributes: price, in‐flight service, number of stops before destination, on‐time performance, frequent flyer programme, and country of airline. A cluster analysis based on the relative importance scores of each of the six flights attributes then identifies five segments that prioritize similar product attributes within each country.

A representative sample of 4,787 airline passengers from the three countries reveal that price is the most important attribute for consumers from the USA and Canada, while on‐time performance is the most important attribute for Mexican consumers. A cluster analysis identifies five segments that prioritize similar product attributes within each country. It is also found that there are five cross‐national consumer segments in the NAFTA market that are homogeneous in terms of consumer preferences but heterogeneous in terms of relative group size and demographic variables.

The study is based on a purposive sample, which limits the ability to generalize to the whole population with any known degree of precision.

The research produces practical operational information on each segment that is translatable into strategy, specifically in terms of positioning, promotion, and targeting of the airline service.

The paper sheds light on the nature of cross‐national segmentation in the NAFTA air passengers market and the resulting cross‐national segmentation will be highly relevant for international marketing management.

Teamwork has long featured in social science research. Further, with research increasingly “cross-national,” communication becomes more complex, for instance, involving different cultures, languages and modes of communication. Yet, studies examining team communicative processes that can facilitate or constrain collaboration are rare. As a cross-national European team representing varied disciplines, experiences, languages and ethnicities, we undertook to examine our communication processes with the aim to promote better qualitative research practices.

Viewing reflection as a tool for enhancing workplace practices, we undertook a structured reflection. We developed an empirically derived framework about team communication, then used it to analyse our interaction practices and their relative effectiveness.

The results highlighted two under-examined influences, the use of different modes of communication for different purposes and the need for face-to-face communication to address a particularly challenging aspect of research, negotiating a shared coding scheme to analyse diverse cultural and linguistic qualitative data.

The study offers a procedure and concepts that others could use to examine their team communication.

The communicative processes that can constrain and facilitate effective cross-national research team collaboration are rarely examined. The results emphasise the need for careful negotiations around language, epistemologies, cultures and goals from the moment collaboration begins in formulating a project, through applying for grant funds, to when the last paper is published – timely in a context in which such work is increasingly expected.

The aim of this paper is to evaluate the degree to which there is cross‐national cooperation when tackling undeclared work and how the fight against undeclared work in Europe might be more effectively coordinated.

A multi‐stage inductive approach is used involving a web survey of 104 senior government officials, trade unions and employer organisations in 31 European countries, 33 follow‐up in‐depth explanatory interviews, four two‐day focus groups in European regions involving 44 stakeholders, and a European‐wide focus group of 20 stakeholders.

Collaboration between European countries is currently partial and very limited when tackling undeclared work. To more effectively collaborate, the consensus amongst the participating stakeholders is that an inclusive network of experts covering the tax, social security and labour aspects of undeclared work needs to be developed which engages in information sharing, capacity building and operational cooperation not only on the issue of cross‐border undeclared work but also combating undeclared work at the national level.

Until now, the literature on undeclared work has not evaluated the extent and nature of cross‐national collaborations to tackle this phenomenon. This paper fills that gap.

The paper reports the consensus reached amongst pan‐European stakeholders on how to more effectively broker knowledge on a multilateral cross‐national basis to tackle undeclared work.

This is the first evaluation of cross‐national collaboration in relation to tackling undeclared work in Europe.