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Article
Publication date: 20 September 2021

Argyro Elisavet Manoli and Ian Richard Hodgkinson

Relative to the increasing focus on organisations’ outward communication consistency and coherency, the internal communication taking place between different organisational…

Abstract

Purpose

Relative to the increasing focus on organisations’ outward communication consistency and coherency, the internal communication taking place between different organisational functions is under-explored. The study aims to address the following two research questions: What form does cross-functional communication take within organisations? How do features of the communication work climate influence the form of cross-functional communication?

Design/methodology/approach

The study draws on qualitative data generated from semi-structured interviews with media and marketing managers from 33 professional football organisations operating in the English Premier League.

Findings

Thematic patterns between internal communication practices and different communication climates lead to the development of a new internal organisational communications typology, comprising: Type 1: collaborative symmetrical communication (cohesive climate); Type 2: unstructured informal communication (friendly climate); and Type 3: cross-functional silos (divisive climate).

Originality/value

Internal organisational communication practices are deemed fundamental to organisational success, yet there remains limited empirical evidence of the form such practices take or how they interact with features of an organisation’s communication climate. The study introduces a new internal organisational communications typology to develop and extend the theory and practice of internal marketing communications.

Article
Publication date: 25 September 2007

Graham R. Massey and Elias Kyriazis

The primary objective of this research is to test a model examining interpersonal trust between marketing managers and R&D managers during new product development projects.

4013

Abstract

Purpose

The primary objective of this research is to test a model examining interpersonal trust between marketing managers and R&D managers during new product development projects.

Design/methodology/approach

In this study interpersonal trust as a bi‐dimensional construct with cognitive and affective components is conceptualised. The authors' integrative structural model specifies Weber's structural/bureaucratic dimensions – formalisation and centralisation to predict three communication dimensions, communication frequency, quality, and bi‐directionality. In turn these communication dimensions are used to predict cognition‐based trust, and affect‐based trust. In addition, the paper models the direct effects of the three communication dimensions on a dependent variable – perceived relationship effectiveness. The hypothesised model consists of 16 hypotheses, seven of which relate to the two focal interpersonal trust constructs. The measures were tested and a structural model estimated by using PLS. Data were provided by 184 R&D managers in Australia, reporting on their working relationship with a counterpart marketing manager during a recent product development project.

Findings

The hypothesized model has high explanatory power and it was found that both trust dimensions strongly influenced the effectiveness of marketing/R&D relationships during new product development, with cognition‐based trust having the strongest impact. The results also reveal which forms of communication help to build interpersonal trust. The most powerful effect was from communication quality to cognition‐based trust. The next strongest effects were from bi‐directional communication, which was a strong predictor of affect‐based trust, and a somewhat weaker predictor of cognition‐based trust. Interestingly, the direct effects of our three communication behaviours on relationship effectiveness were modest, suggesting that their relationship building effects are largely indirect. Last, it is revealed that bureaucratic means of control on product development projects have mixed effects. As expected, centralisation reduces cross‐functional communication. In contrast, formalisation has a positive effect during product development, as it stimulates both the frequency and bi‐directionality of communication between marketing managers and R&D managers on these projects.

Originality/value

This is the first study to treat interpersonal trust as the focal construct in marketing/R&D relationships during new product development. Moreover, it is the only study of marketing/R&D relationships to conceptualise, measure, and model two underlying dimensions of interpersonal trust (cognition‐based trust, and affect‐based trust). Our study also integrates aspects of Weber's theory of bureaucracy, with interaction theory, and demonstrates the strong links between these theoretical frameworks.

Details

European Journal of Marketing, vol. 41 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 8 April 2005

Fredrik von Corswant

This paper deals with the organizing of interactive product development. Developing products in interaction between firms may provide benefits in terms of specialization…

Abstract

This paper deals with the organizing of interactive product development. Developing products in interaction between firms may provide benefits in terms of specialization, increased innovation, and possibilities to perform development activities in parallel. However, the differentiation of product development among a number of firms also implies that various dependencies need to be dealt with across firm boundaries. How dependencies may be dealt with across firms is related to how product development is organized. The purpose of the paper is to explore dependencies and how interactive product development may be organized with regard to these dependencies.

The analytical framework is based on the industrial network approach, and deals with the development of products in terms of adaptation and combination of heterogeneous resources. There are dependencies between resources, that is, they are embedded, implying that no resource can be developed in isolation. The characteristics of and dependencies related to four main categories of resources (products, production facilities, business units and business relationships) provide a basis for analyzing the organizing of interactive product development.

Three in-depth case studies are used to explore the organizing of interactive product development with regard to dependencies. The first two cases are based on the development of the electrical system and the seats for Volvo’s large car platform (P2), performed in interaction with Delphi and Lear respectively. The third case is based on the interaction between Scania and Dayco/DFC Tech for the development of various pipes and hoses for a new truck model.

The analysis is focused on what different dependencies the firms considered and dealt with, and how product development was organized with regard to these dependencies. It is concluded that there is a complex and dynamic pattern of dependencies that reaches far beyond the developed product as well as beyond individual business units. To deal with these dependencies, development may be organized in teams where several business units are represented. This enables interaction between different business units’ resource collections, which is important for resource adaptation as well as for innovation. The delimiting and relating functions of the team boundary are elaborated upon and it is argued that also teams may be regarded as actors. It is also concluded that a modular product structure may entail a modular organization with regard to the teams, though, interaction between business units and teams is needed. A strong connection between the technical structure and the organizational structure is identified and it is concluded that policies regarding the technical structure (e.g. concerning “carry-over”) cannot be separated from the management of the organizational structure (e.g. the supplier structure). The organizing of product development is in itself a complex and dynamic task that needs to be subject to interaction between business units.

Details

Managing Product Innovation
Type: Book
ISBN: 978-1-84950-311-2

Article
Publication date: 30 September 2013

Mersiha Tepic, Ron Kemp, Onno Omta and Frances Fortuin

The purpose of this paper is to provide an integrated framework of complex relations among innovation characteristics, organizational capabilities, innovation potential and…

2121

Abstract

Purpose

The purpose of this paper is to provide an integrated framework of complex relations among innovation characteristics, organizational capabilities, innovation potential and innovation performance.

Design/methodology/approach

The model is tested using partial least squares (PLS) modeling and 22 high- (96 respondents) and 16 (93 respondents) low-performing innovation projects from nine companies from the European industry.

Findings

The results show that the level of innovativeness of the project is an important determinant of product potential, whereas the complexity entailed in innovativeness entices integrative communication among innovation project team members. As expected, projects which are new to the company are related negatively to adequateness of the existing functional capabilities of the firm. The negative effects can be mitigated through integrative communication capabilities. Management can foster communication and knowledge integration through adequate databases and communication structures as well as social relations. Also, higher project potential and successful project performance can be attained through focus on product superiority and quality but also on speed of product introduction into the market.

Originality/value

An integrated framework which includes innovation characteristics, organizational capabilities which bring together project execution proficiency and synergy of firm capabilities with the innovation project, as well as innovation potential and performance is absent in the existing literature. The absence of an integrated framework may be the reason why still a large number of innovation projects result in failure. The emphasis on management of complexities in innovation in the paper requires the focus on the under-explored effect of innovativeness and newness of innovation projects on the functional and integrative communication capabilities of firms. While studies which focus on the synergy between firm capabilities and the innovation project regard mainly the functional capabilities, the inclusion of also the integrative communication capabilities allows the present paper to integrate the synergy view with the view that proficiency of project execution is decisive for innovation project performance (Harmancioglu et al., 2009).

Details

European Journal of Innovation Management, vol. 16 no. 4
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 1 July 2004

Kwai‐Sang Chin, V.M. Rao Tummala, Jendy P.F. Leung and Xiaoqing Tang

This paper presents the results of a study that examines the success factors in developing and implementing supply chain management strategies for Hong Kong manufacturers. A…

4979

Abstract

This paper presents the results of a study that examines the success factors in developing and implementing supply chain management strategies for Hong Kong manufacturers. A survey was conducted recently in Hong Kong manufacturing industries to examine the importance and the extent to which the Hong Kong manufacturers practiced the strategies based on these identified success factors. The results will help further in providing greater understanding of the success factors that lead to successful implementation of SCM strategies to reduce supply chain wide costs and to improve customer service levels.

Details

International Journal of Physical Distribution & Logistics Management, vol. 34 no. 6
Type: Research Article
ISSN: 0960-0035

Keywords

Article
Publication date: 14 June 2013

Thommie Burström and Mattias Jacobsson

The purpose of this paper is to describe and analyze the liaison role of project controllers in new product development (NPD) projects.

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Abstract

Purpose

The purpose of this paper is to describe and analyze the liaison role of project controllers in new product development (NPD) projects.

Design/methodology/approach

This paper is based on a case study of an industrial new product development project. In total, 68 in‐depth interviews were conducted and 32 meetings were observed. Using an inductive approach, this paper scrutinizes the roles of three specific individuals – their formal role as project controllers and their informal role as liaisons.

Findings

The study found that project controllers play a crucial part in the everyday work of projects – both formally and informally. Project controllers undertake important liaison activities that are not a part of their formal roles in which they extend their responsibilities to include informal activities such as peacekeeping, probing, nailing, process implementation and streamlining.

Practical implications

This paper argues that managers must identify and acknowledge the importance of informal liaisons and liaison activities among project members because such activities are of crucial importance for the facilitation of communication and for work‐flow coordination. By viewing the project controller as someone who is “dressing the project in numbers”, the role can be understood as a support function aimed at close interaction and cross‐functional learning, rather than a function aimed at distant supervision and control.

Originality/value

This paper provides important insights into informal aspects of project roles and the everyday work of project controllers.

Details

International Journal of Managing Projects in Business, vol. 6 no. 3
Type: Research Article
ISSN: 1753-8378

Keywords

Article
Publication date: 1 March 2004

Peggy Athanassopoulou and Axel Johne

New service development (NSD) is an imperative to suppliers in today's highly competitive banking markets. Communication during the NSD process is important if the needs of…

4119

Abstract

New service development (NSD) is an imperative to suppliers in today's highly competitive banking markets. Communication during the NSD process is important if the needs of customers are to be met functionally as well as economically. The results presented in this paper identify communication skills associated with successful NSD. Case research into nine UK‐based commercial banks shows that the most successful developers use special skills for communicating with customers – especially with “lead customers” – throughout the development process. Less successful developers concentrate their communication exchange on the end of the process.

Details

International Journal of Bank Marketing, vol. 22 no. 2
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 13 June 2008

Laura A. Costanzo and Vicky Tzoumpa

The purpose of this paper is to provide a deeper understanding of the managerial processes that middle managers can employ to facilitate knowledge integration and transfer within…

2979

Abstract

Purpose

The purpose of this paper is to provide a deeper understanding of the managerial processes that middle managers can employ to facilitate knowledge integration and transfer within project teams and across organizational boundaries.

Design/methodology/approach

The paper has a conceptual framework, which draws on the theory of organizational learning and knowledge management. A resource‐based view of the firm and middle management is developed around the theme of enhancing organizational learning within teams.

Findings

The paper finds that there is a gap in the research as to how knowledge integration and transfer occur within teams. The paper also provides a re‐valuation of middle managers, whose role has been undermined in the wake of organizational downsizing. Furthermore, the paper provides an understanding of how Janczak's three specific managerial processes are relevant in that middle managers can employ them to facilitate knowledge integration and transfer.

Practical implications

The paper is relevant to practitioners with regard to the practices and processes that middle managers can adopt to facilitate knowledge transfer. It is relevant in that it helps to identify mechanisms to reuse knowledge from project to project.

Originality/value

The paper fills a gap in the theory with regard to the managerial practices and processes that are available to middle management in order to enhance organizational learning within the team and from the team to the rest of the organization.

Details

Team Performance Management: An International Journal, vol. 14 no. 3/4
Type: Research Article
ISSN: 1352-7592

Keywords

Article
Publication date: 1 June 1999

Ian Roffe

Reviews the contributions to the understanding of creativity and innovation in organisations and interprets the implications for training and development. Highlights key and…

22576

Abstract

Reviews the contributions to the understanding of creativity and innovation in organisations and interprets the implications for training and development. Highlights key and recurrent principles: the benefits of an integrated organisational approach, the right climate for creativity, appropriate incentives for innovators, a structured means of search and a systematic way to convert an opportunity into an innovation. It implies a broad range of skills development including: team working, communications, coaching, project management, learning to learn, visioning, change management and leadership. Even though techniques for the development of innovation and enhancing creativity in individuals are well founded, there are relatively few reports on the practice of mainstreaming creativity in an organisational setting. Likewise, although the transition from idea to innovation can be systematised, problems arise from customised applications that involve the management of the change process. The application of Internet and intranet communications for innovation are beginning to emerge but the literature base lags the speed of applications. The paper concludes with a synopsis of the training and development implications of stimulating creativity and innovation in organisations.

Details

Journal of European Industrial Training, vol. 23 no. 4/5
Type: Research Article
ISSN: 0309-0590

Keywords

Article
Publication date: 25 January 2011

Mattias Jacobsson

The purpose of this paper is to understand the collaborative aspects of the communication practice and illustrate the importance of role‐related liaison devices for coordination…

1576

Abstract

Purpose

The purpose of this paper is to understand the collaborative aspects of the communication practice and illustrate the importance of role‐related liaison devices for coordination in a project setting.

Design/methodology/approach

A case study was made of a large Swedish partnering project focusing on the coordinative and communicative activities carried out within the project. It consists of 18 semi‐structured interviews, three days of observations, meeting participations, document analysis, and was analysed with a theoretically supported thematic categorisation.

Findings

The paper describes the communicative sub‐processes of the project and analyses the link between them. The focus is placed on illustrating the importance of the project liaison as a crucial part of the coordination of the project. It is shown how the project liaisons; guides and coordinates the ongoing activities, translates and reduces information, creates space for the experience of the subcontractors, assists in coordinating unexpected situations, and therefore constitutes a crucial part of the success of the project.

Research limitations/implications

From a project management perspective it is suggested that it is beneficial to identify, acknowledge, and create legitimacy for project liaisons in order to facilitate the coordination of the project. As the project liaison is shown to be of major importance it is also suggested that there is a need to further study the existence and role of liaisons within project organisations.

Originality/value

The paper draws on organisational theory and therefore enriches the field of project coordination as it also includes and stresses the importance of the human actors.

Details

International Journal of Managing Projects in Business, vol. 4 no. 1
Type: Research Article
ISSN: 1753-8378

Keywords

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