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This paper argues that Critical Theory can, and should, take an intercultural turn, through which the contemporary challenges posed by cultural pluralism be faced. To begin, I attempt to demonstrate the paucity of Critical Theorists' engagement with issues of cultural alterity, reviewing three stages in the history of this encounter: Horkheimer and Adorno's interest in the relationship between myth and reason; Habermas's evolutionary theory of rationality; and, more recently, Honneth's framework of social recognition. Thus, in a first instance, the flawed or underdeveloped character of Critical Theory's cross-cultural sensibility will be stressed. The second part of the paper indicates some of the paths leading to a more cross-culturally sensitive Critical Theory. I thus call for the incorporation of some of the insights of a French stream of ‘ethnological’ social theory. Drawing on the work of Lévi-Strauss and Foucault, the paper strives to demonstrate how the ‘ethnologization’ of Critical Theory enables the defamiliarization and radical interrogation of Cartesian rationalism.

This chapter applies recent theoretical developments linked to the concept of culture to the field of public relations research and practice, notably through the prism of creativity as a vector of cultural change.

The chapter is theoretical in nature and draws on relevant scientific literature in the field of public relations research, but also the social sciences more generally, and illustrates the issues being discussed with reference to relevant public relations campaigns.

While the field of public relations has moved beyond simplistic models of cultural values and characteristics, it is argued that more complex visions of culture have been neglected. Specifically, drawing on structuration theory, culture can be seen as a ‘system-generating mechanism’ relying on creativity to uphold and renew cultural references and norms. In this perspective, public relations is both producing/reproducing culture and being produced by culture. It follows that the concept should be apprehended not as an ontological category but as a social construct, as the source of heuristic and discursive categorisations.

A call is issued for public relations to also question the ideological underpinnings of the production of symbols in which practitioners partake on a daily basis.

While the chapter fits into an emerging body of work discussing the cultural dimension of public relations, the link with creativity and the use of structuration theory to conceptualise this link contribute to its originality.

This paper aims to postulate an emerging unified cultural‐convergence framework to converge the delivery of instructional technology and intercultural education (ICE) that extends beyond web‐learning technologies to inculcate inclusive pedagogy in teacher education.

The paper explores the literature and a tech‐infused multicultural learning community to identify what a unified cultural‐convergence theory might consist of and how it could be shaped to align instructional technology and critical ICE in teacher education. Four questions are asked: What key learning do these two disciplines make available to teachers and educators that are essential for today's highly diverse, complex classrooms? What can we draw from a convergence of multiculturalism and global education that will help us derive a new theoretical understanding of a unified cultural‐convergence theory to connect IT and ICE education? What knowledge, skills and dispositions comprise three essential components of this literature synthesis? How can this new unified cultural‐convergence theory and relevant components be taught, practiced, and measured? The paper contains several tables, figures and over 50 sources in the research bibliography that were selected from a review and analysis of 100 documents.

The paper discovered instructional technology and intercultural educators employed web‐learning technologies in very similar ways to position critical ICE strategies into programs or courses in teacher education. The learning technologies models that were attempting to support multicultural education (MCE)/ICE and IT education included corporate, universities, research centers, schools, and government partners. Reportedly, according to the research, teacher educators in IT education do not employ instructional technology practices that differ from practices that are needed or valued by MCE educators to merge critical intercultural structures into teacher education through web‐learning technologies. This was good news as the researcher moves toward a recommendation for a research agenda that could be shared by educators from the two groups.

The paper is limited to literature reviews, reports, and evaluation documents.

The paper offers implications for curriculum development in educational technology and MCE using ICTs

Literature and textbooks about intercultural communication and management often feature cultural differences rather than similarities. Japanese culture is frequently distinguished in business and management contexts from Western culture. This process arguably leads to an overemphasis of the uniqueness of Japanese culture. A review of relevant literature, however, reveals that the tendency to overemphasise the uniqueness of Japanese culture is one shared by both Western and Japanese scholars. This paper discusses how the discourse has emerged in business and intercultural literature by tracing the influence of historical and economic factors. It also explores the implications of describing Japanese business culture in relation to practices in the West for both managers and students internationally. International students of business, who are grappling with intercultural communication literature as it pertains to Japan and the West, need to engage in critical ways with the discourse adopted in the literature. The intention therefore of the paper is to illuminate how a “differences‐focused” approach in texts could promote a stereotypical and potentially facile view of Japanese culture rather than one that encourages a more meaningful and informed understanding that appreciates the context in which the uniqueness of Japanese culture has hitherto been presented.

This article examines the existing body of knowledge on acculturation, identifies the gaps, discusses its potential consequences for theory and proposes a possible way forward for educational policy and practice in the globalised world.

The body of knowledge on acculturation has developed tremendously during the last century. However, some scholars are critical of its impact on acculturating people, particularly in the societies of settlement. This paper adopted an integrative literature review approach to critique and synthesise the published text on acculturation and education in the era of globalisation.

Despite phenomenal growth in acculturation research and theory, the dominant perspectives and research methodologies hardly help to respond to the emerging trends in intercultural contact and its associated issues in education. A culture learning approach to the study of acculturation can help address the existing gaps, extend the theory, draw contextualised conclusions and take appropriate steps in education to prepare younger generations for an interconnected and interdependent world.

Researchers and practitioners in education may need to be sensitive to the sociopolitical realities in a given context and contextualise their educational endeavours in preparing younger generations for an ever-changing social world.

This narrative review suggests that an intercultural learning approach to education in contemporary times may better facilitate acculturation processes amongst immigrants and non-immigrants alike. Educational systems in multicultural societies may need to undertake context-specific interventions for immigrant children and adolescents in helping them acculturate to the societies of their settlement.

An intercultural approach to education in general and social studies education, in particular, can help younger generations better respond to the emerging trends of acculturation in the multicultural societies of their residence.

Given that young people follow diverse trajectories of acculturation, irrespective of their status of immigration, researchers in cross-cultural studies may need to reflect on existing theories, approaches, frameworks and methodologies with greater sensitiveness to the ecological context, cultural distance hypothesis and the nature of intercultural contact for a deeper understanding of immigrants' acculturation in plural societies.