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Social media has transformed communication possibilities for immigrant consumers with their home country in their acculturation efforts. However, the acculturative outcomes of consumer interactions with the home country through social media are largely overlooked in previous research. This study aims to investigate the acculturative processes and outcomes resulting from interacting with the home country through social media.

A netnographic approach is used to collect data from a social media platform that provides an interactive social context in which Iranian immigrants in Australia share their experiences of immigration with non-immigrants who are considering and planning to migrate to Australia.

Findings show how both immigrants and non-immigrant users via social media reflexively contribute to the formation of two competing collective narratives, namely, the dominant, romanticizing narrative and counter, pragmatic narratives. Findings highlight how notions of the home and host countries, and the idea of migrating from home to host, are constructed as the result of the circulation of the dominant and counter narratives. Further findings include how these two collective narratives come into play in the formation of three acculturative outcomes, namely, self-validating, ordinary experts and wellbeing. These insights extend consumer acculturation theory through highlighting the acculturative processes and outcomes of interactions with the home country via a social media platform. This includes, for example, how interacting with the home culture can take on assimilationist properties through the construction of a romanticized representation of the hosting society (i.e. Australia) in the dominant collective narrative.

Implications for ethnic marketing practice, policymakers and non-governmental organisations are advanced, especially regarding using social media as a channel to communicate with current and potential immigrant consumers. Notably, policymakers can use social media to engage with immigrants before and after migration to reduce the potential for cognitive dissonance in recent arrivals. Managerially, brands can advertise on Web-based forums, independent websites and social media platforms to target potential immigrants to sell relevant products immigrants needs after migrating to the host country.

Findings broaden the understanding of the potential acculturative outcomes on social media by moving away from the traditional outcomes, which are restricted to the dichotomy between the home and host cultures.

Scholarly attention is deficient on the role of direct interaction with the home country in immigrant consumer acculturation, especially through social media, which is the focus of this study.

Revisiting the critical hermeneutics analysis of Wu Zetian’s case in Peng et al.’s (2015) paper, the purpose of this paper is to explore the complexity and paradox of Wu Zetian as a historical figure, and to demonstrate the potential of critical hermeneutics as an innovative methodology to study gender, diversity and history. Moreover, the authors attempt to examine some of the potential challenges and limitations of this methodology and to provide an in-depth account of the socio-politics involved in the research process.

This is a reflexive critique based on a framework of four central concepts of critical hermeneutics (Prasad, 2005): questions of author intentionality, layers of texts, hermeneutic circle and relating to texts.

Critical hermeneutics has great potential as well as considerable challenges and limitations in the research areas of gender, diversity and history.

This paper offers a lucid exposition of what critical hermeneutics is about, how it might be applied to a particular case and potential challenges and limitations of this methodology. The study is intensely reflexive and context oriented, illustrating how a deepened understanding of critical hermeneutics leads to a more informed discussion of the possibilities and limitations of the methodology, and how researchers, editors and reviewers can be influenced by the context in which the study is conducted.

In a postmodern context this paper proposes that analogical scholarship in which one conceptual schema is used to view another in order to generate new perspectives, be used to view play. Hermeneutic philosophy specifically is used in a process modelling hermeneutic inquiry. Included are a review of play, hermeneutic philosophy, and the outcomes of the juxtaposition of hermeneutic concepts against play. Resultant perspectives on key issues in play, such as the meaning of play, play in meaning making, the binaries of play, play and practice, and play in the reconceptualizing movement in early childhood education, follow.

The purpose of this paper is to offer novel insights into: knowledge of proto-feminism through description and analysis of the rule of the seventh century female Emperor Wu Zetian; postcolonial theory by revealing the existence and proto-feminist activities of a non-western female leader; and the literature on gender and invisibility through a study of a leading figure that is relatively unknown to western feminists and is even, in feminist terms, something of a neglected figure.

In order to examine Wu’s proto-feminist practices as recorded in historical materials, we use critical hermeneutics as a tool for textual interpretation, through the following four stages: choosing texts from historical records and writings of Wu; analyzing the historical sociocultural context; analyzing the relationship between the text and the context; and offering a conceptual framework as a richer explanation.

Wu’s life activities demonstrate proto-feminism in late seventh century China in at least four aspects: gender equality in sexuality, in social status, in politics, and women’s pursuit of power and leadership.

Future research may dig into the paradox of Wu’s proto-feminist practices, the relationship between organizational power and feminism/proto-feminism, and the ways in which Wu’s activities differ from other powerful women across cultures, etc.

The study encourages a rethink of women and leadership style in non-western thought.

The study supports Calás and Smircich’s 2005 call for greater understanding of feminist thought outside of western thought and a move to transglobal feminism.

This study recovers long lost stories of women leadership that are “invisible” in many ways in the historical narratives, and contributes to postcolonial feminism by revealing the existence of indigenous proto-feminist practice in China long before western-based feminism and postcolonial feminism emerged.

Information systems research methods need to contribute to the scholarly requirements of the field of knowledge but also need to develop the potential to contribute to the practical requirements of practitioners′ knowledge. This leads to possible conflicts in choosing research methods. Argues that the changing world of the IS practitioner is reflected in the changing world of the IS researcher and that qualitative approaches to IS research help to bridge the gap between the two domains of knowledge. Illustrates how this gap may be bridged through discussing the ethnographic research method. Concludes by assessing the contributions and limitations of this method to IS research and practice.

Drawing on a series of RAND interviews with Vietnamese prisoners during the Vietnam War, the paper aims to analyze the role of colonizer–colonized in the production of postcolonial representations (postcoloniality) and the role of the Western corporation in the processes of postcoloniality.

Selected RAND interviews are analyzed using a postcolonial lens and explored through the method of critical hermeneutics.

The analysis supports the contention that Western othering of Third World people is neither completely successful nor one-sided. It is argued that while the Western corporation is an important site for understanding hybridity and postcoloniality, analysis needs to go beyond focusing on the symbolic and the textual to take account of the material conditions in which interactions between colonizer–colonized occur. Finally, there is support for further study of the socio-political character of methods of research in the study of international business.

The case suggests further study of colonizer–colonized interactions outside of the context of an on-going war, which may have heightened some forms of resistance and voice.

The paper draws attention to the continuing problem of Western othering of formerly colonized people through military and commercial engagements that are framed by neo-colonial viewpoints embedded in theories of globalization and research methods.

The paper provides rare glimpses into interactions between colonizing and colonized people, and also the under-research study of the role of the Western corporation in the production of postcoloniality.

Through the use of critical hermeneutics, the chapter provides a deep analysis and offers clues as to how management, through the power of communication, can contribute to producing and reproducing embedded gender-based assumptions and values through organizational culture, which can both enable and constrain organizational members. It examines gender discrimination as it relates to employment equity in a well-known airline. We show how an organizational culture, supported by society and communicated through language, can impede progress within an organization through the power of language, and highlight a number of clues as to the processes of gender discrimination at work.

This qualitative study sought to explore how Iranian English language professors used social media network Telegram in their classes and what possibilities and constraints they experienced with regard to classroom interactions and university education, and how they rethought the use of social media network Telegram.

Data were collected through written reflective exercises and semi-structured interviews. Furthermore, data were analyzed based on three moments of critical hermeneutics: a moment of social-historical analysis, a moment of formal analysis and a moment of interpretation-reinterpretation.

The analysis of the data led to four themes: a dialogic classroom, the critical awareness of power-relations, the critical reflection on the experiences of the classroom and digital inequality. In fact, the participants pointed out that using social media network Telegram could lead to the persuasive discourse and multiplicity of voices as opportunities for sharing knowledge and distributing powers.

Indeed, the present study addressed the learning processes resulted from using social media network Telegram rather than the product and outcome that were mainly addressed by the previous studies by considering three levels of descriptions, which included micro-level of the learner and teacher interaction, meso-level of the processes of educational institutions and macro-level of wider cultural and societal contexts.

The purpose of this paper is to argue that intersubjective experiences, governed by various dimensions of space, and induced actions are invaluable to invisible public administrators. Knowledge of these experiences holds the keys to good public administration practice and theory building.

This paper seeks to establish various dimensions for cultivating space in public organizations. These dimensions are related to intersubjective experiences.

The development and refining of methods, including reflection, reflexivity, hermeneutics, and dialectics, to enrich intersubjective experiences, is found to be essential.

As organizational realities change, the administrative understandings of intersubjective experiences will have to evolve.

Knowledge of the invisible administrator and intersubjective experiences has not been accorded enough research importance.