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The objective of this paper is to present an analysis on the competitiveness of Romania as a tourism destination, based on Porter's diamond model. The model developed in this paper seeks to capture the main elements of competitiveness highlighted in the literature, while appreciating the special issues involved in exploring the notion of destination competitiveness as emphasized by tourism researchers. An overview of the Romanian tourism industry is included to test the findings of the proposed research model. Throughout the analysis, the paper also focuses on the most competitive export products and their prospects for improvement. The study allows for the identification of different tourism products potential, and can be used by industry and government to identify opportunities for competitiveness enhancement.