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This chapter addresses how small businesses resist city regulations by using material things, by making craft knowledge claims about material things, and by letting material things organize their political activity. Chefs successfully resisted a foie gras ban in Chicago, where political resistance shaped the production and use of material things. Bakers successfully resisted a trans fat ban in Philadelphia, where material properties of things structured political resistance. We bring together analytic tools from the sociology of culture and science and technology studies to demonstrate how materiality can be both an instigator and an instrument of legal and political resistance.

Construction is a highly dynamic environment with numerous interacting factors that affect construction processes and decisions. Uncertainty is inherent in most aspects of construction engineering and management, and traditionally, it has been treated as a random phenomenon. However, there are many types of uncertainty that are not naturally modelled by probability theory, such as subjectivity, ambiguity and vagueness. Fuzzy logic provides an approach for handling such uncertainties. However, fuzzy logic alone has some limitations, including its inability to learn from data and its extensive reliance on expert knowledge. To address these limitations, fuzzy logic has been combined with other techniques to create fuzzy hybrid techniques, which have helped solve complex problems in construction. In this chapter, a background on fuzzy logic in the context of construction engineering and management applications is presented. The chapter provides an introduction to uncertainty in construction and illustrates how fuzzy logic can improve construction modelling and decision-making. The role of fuzzy logic in representing uncertainty is contrasted with that of probability theory. Introductory material is presented on key definitions, properties and methods of fuzzy logic, including the definition and representation of fuzzy sets and membership functions, basic operations on fuzzy sets, fuzzy relations and compositions, defuzzification methods, entropy for fuzzy sets, fuzzy numbers, methods for the specification of membership functions and fuzzy rule-based systems. Finally, a discussion on the need for fuzzy hybrid modelling in construction applications is presented, and future research directions are proposed.

Recent research finds that producers assigned to multiple categories receive less attention and legitimacy and have lower chances of success and survival. We argue that the effect of category spanning on the reception from the audience depends on the fuzziness of the categories. When a set of categories lacks contrast (have very fuzzy boundaries), spanning them does not cause much additional confusion for the audience, thus the penalties associated with spanning ought to be slight. But, when the contrasts of the categories spanned are high, audience members will have difficulty interpreting the producer, so spanning categories will be devalued more. We study these processes using data from an online-review web site. Results show that audience members devalue organizations that span high-contrast categories more than those that span low-contrast categories. These effects are weaker for more active reviewers.

This chapter explores clean language interviewing for qualitative market research. It focuses primarily on how clean language interviewing was used within a process devised by the authors called ‘value-strings’. The chapter describes this process and how it was used in a client project for a food company that wanted to understand their customers' motivations and decision-making in relation to buying and using tinned sweetcorn.

Value-strings provided insights that went beyond the practical, functional attributes of the product to those that related to the benefits to the respondents of consuming sweetcorn and through to more tacit, often difficult-to-reach information about their values and beliefs. The client used the outcomes to develop a new TV advertising campaign.

The steps of the value-strings process, along with the optional metaphor elicitation steps, are described and illustrated using examples from the project. We show how we integrated opportunities for metaphor elicitation into value-strings, adding to the flexibility of the process and accommodating the client's requirement for the project to provide visual metaphors as well as verbal information.

Time being always in short supply in market research projects, we also describe the quick approach we used to enable respondents to access and generate metaphors. Some findings from the project, along with challenges and learnings are offered.

Research on teams in organizations inadequately reflects the importance of individual-level identity processes. This study seeks to redress this situation by answering three questions: what is the content of the individuals’ identities in the workplace; why do individuals communicate their identities in the workplace; and how do individuals communicate identities in the workplace. The results of an interview-based study of 36 IT professionals suggest that the subjective identities that are important to individuals in the workplace are rarely those that are derived from objective demographic characteristics. We have also developed two taxonomies of identity communication processes revolving around the reasons for identity communication and the methods of identity communication.

This paper conceives of Hayek's overall project as presenting a theory of sociocognition, explication of which has a two-fold purpose: (1) to locate Hayek within the non-Cartesian tradition of cognitive science, and (2) to show how Hayek's philosophical psychology infuses his social theory.