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Article
Publication date: 12 February 2019

Yam B. Limbu and Shintaro Sato

By testing a moderated mediation model, the purpose of this paper is to examine the mediating role of credit card self-efficacy in the relationship between credit card literacy…

3137

Abstract

Purpose

By testing a moderated mediation model, the purpose of this paper is to examine the mediating role of credit card self-efficacy in the relationship between credit card literacy and financial well-being. The authors further examine if credit card number moderates this effect.

Design/methodology/approach

Data for the study were collected from 427 college students. The PROCESS macros in IBM SPSS Statistics 23 was used to assess the hypothesized relationships.

Findings

Credit card literacy positively influences financial well-being through self-efficacy. However, this effect is stronger when college students own fewer credit cards.

Practical implications

Banks and credit card issuers, policymakers and colleges and universities should place a greater emphasis on credit card literacy programs that enhance students’ general understanding of credit card terms and conditions and confidence in their ability to effectively use and manage their credit cards.

Originality/value

To our knowledge, this is the first study to examine the relationship between credit card literacy, self-efficacy and financial well-being.

Details

International Journal of Bank Marketing, vol. 37 no. 4
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 1 June 2002

George K. Chacko

Develops an original 12‐step management of technology protocol and applies it to 51 applications which range from Du Pont’s failure in Nylon to the Single Online Trade Exchange…

3729

Abstract

Develops an original 12‐step management of technology protocol and applies it to 51 applications which range from Du Pont’s failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler‐Chrysler and Renault‐Nissan. Provides many case studies with regards to the adoption of technology and describes seven chief technology officer characteristics. Discusses common errors when companies invest in technology and considers the probabilities of success. Provides 175 questions and answers to reinforce the concepts introduced. States that this substantial journal is aimed primarily at the present and potential chief technology officer to assist their survival and success in national and international markets.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 14 no. 2/3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 July 1992

Steve Worthington

Only a small proportion of consumer borrowing is provided by bank andretailer credit cards. Discusses how recent changes in credit card terms andsocietal attitudes may further…

Abstract

Only a small proportion of consumer borrowing is provided by bank and retailer credit cards. Discusses how recent changes in credit card terms and societal attitudes may further reduce that borrowing. Suggests debit cards will become increasingly important as a means of payment in the UK – plastic cards in general will be used more as paper transactions decline. In Europe there may be convergence of plastic card usage with eventual reduction in the number of credit card issuers.

Details

International Journal of Retail & Distribution Management, vol. 20 no. 7
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 1 December 2001

M. Jill Austin and Melodie R. Phillips

The practice of marketing credit cards on college campuses is becoming increasingly controversial. Critics have charged that credit card companies use unethical practices to…

4925

Abstract

The practice of marketing credit cards on college campuses is becoming increasingly controversial. Critics have charged that credit card companies use unethical practices to encourage students to become overloaded with debt. In response, many colleges now ban credit card solicitors from campus. Perhaps the best way credit card companies can improve their image is to provide specific educational opportunities to students when they fill out credit applications. Includes an empirical study of the debt issues of college students. Results indicate that students can learn specific types of information that should improve their ability to manage their debt. This information includes issues associated with the frequency of use of credit cards, the payment of credit card debt, and the number of credit cards held. Makes specific educational recommendations that should be helpful to companies that currently market credit cards to college students. Results may also provide planning information to banks and credit card companies in parts of the world where credit card usage by college students is not yet widespread, but is likely to increase due to developing free market systems and the increased use of credit worldwide.

Details

Journal of Services Marketing, vol. 15 no. 7
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 24 July 2007

Dave Arthur Williams

The purpose of this paper is to discuss credit card fraud in Trinidad and Tobago.

2048

Abstract

Purpose

The purpose of this paper is to discuss credit card fraud in Trinidad and Tobago.

Design/methodology/approach

The paper describes credit card typologies in Trinidad and Tobago and the existing law governing such fraud. It outlines the success and inadequacies of the enforcement machinery and issues involving credit card fraud detection and prevention.

Findings

The law regarding credit cards is in a very confused and unsatisfactory state in Trinidad and Tobago. Education in counteracting the criminal activities of credit card fraudsters is vital. Informing the public of the various fraudulent typologies relative to credit cards and at the same time, advising members how to protect themselves are the most effective methods to address the fraud problem. The Bankers Association of Trinidad and Tobago should also play a critical role in addressing credit card fraud. The association should formulate credit card policies along similar principles as those formulated for cheque fraud to benefit all banks and merchants.

Originality/value

Credit card fraud has only been a recent phenomenon in Trinidad and Tobago. This paper is valuable in offering suggestions as to the way forward in the prevention of such fraud.

Details

Journal of Financial Crime, vol. 14 no. 3
Type: Research Article
ISSN: 1359-0790

Keywords

Article
Publication date: 1 March 1994

Anil Mathur and George P. Moschis

Although older American spend increasingly large sums of money on goodsand services, it is widely believed by financial service providers andretailers that these individuals make…

1926

Abstract

Although older American spend increasingly large sums of money on goods and services, it is widely believed by financial service providers and retailers that these individuals make relatively little use of credit cards. Using a large national sample of respondents from different age groups, finds that older adults use credit cards as frequently as younger adults when circumstances and opportunities for consumption in both groups are similar. Age‐related declines in use of credit cards may reflect changes in lifestyles and other circumstances associated with age, not age per se. Discusses implications of the results for retailers and consumer credit lenders.

Details

Journal of Services Marketing, vol. 8 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 1 September 1994

Ali Kara, Erdener Kaynak and Orsay Kucukemiroglu

In the light of increased competition and introduction of advancedtechnologies into financial service sectors, financial institutions feltthe need to apply marketing concepts and…

4683

Abstract

In the light of increased competition and introduction of advanced technologies into financial service sectors, financial institutions felt the need to apply marketing concepts and techniques. In particular, assessment and understanding of credit card customers′ needs and wants have become very important. It is known that people develop their first brand loyalties when they are between the ages of 18 and 25. Accordingly, college students as an important part of the youth market offer great opportunities for credit card companies. With this in mind, the purpose of this empirical study is to determine the important factors influencing credit card selection behaviour of college students via conjoint analysis. The results of this study offer important managerial implications for policy makers at the banks, financial institutions and other credit card dispensing retail outlets.

Details

International Journal of Bank Marketing, vol. 12 no. 6
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 4 July 2008

Lydia L. Gan, Ramin C. Maysami and Hian Chye Koh

The purpose of this study is to analyze Singapore's diverse cardholders in search of variations among demographic groups, credit card profiles, and their perceptions with regard…

4792

Abstract

Purpose

The purpose of this study is to analyze Singapore's diverse cardholders in search of variations among demographic groups, credit card profiles, and their perceptions with regard to credit card ownership and use. It then aims to discuss possible reasons governing Singaporeans' credit card ownership and use.

Design/methodology/approach

A survey was conducted, decision trees were then constructed using Chi‐square automatic interaction detection algorithm (CHAID) and SPSS software AnswerTree to examine the association between the number of credit cards (target variable) and the demographic characteristics, perceptions and other credit card‐related variables.

Findings

The number of credit cards was found to be significantly influenced by income and gender as well as perceptions that include “credit card leads to overspending”, “savings as payment source”, “unreasonable interest rates”, “credit card as status symbol”. The number of credit cards was also affected by credit card‐related variables such as missing payments sometimes, frequency of use, entertainment expenditures, and petrol purchase.

Practical implications

This research provides an in‐depth understanding of Singaporean multiple cardholders, thus it is useful in designing marketing strategies for card‐issuers as well as anti‐debt strategies for policy‐makers in Singapore.

Originality/value

Despite the importance of consumer credit, virtually no literature or research exists on the ownership and use of credit cards in Singapore, so this paper intends to close this gap. Further, by combining the demographics, cardholders' profiles and usage patterns with the respondents' perceptions concerning credit card ownership and use, our study offers a richer analysis to explain consumer behavior than previous literatures.

Details

Journal of Services Marketing, vol. 22 no. 4
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 1 August 2016

Samsul Islam

This study aims to expand the current knowledge of the Six Sigma approach in a period of time when there is little direct evidence of the need to improve the credit card account…

Abstract

Purpose

This study aims to expand the current knowledge of the Six Sigma approach in a period of time when there is little direct evidence of the need to improve the credit card account opening process. This is an important but neglected area of focus in the Six Sigma literature. This study explores the extent to which process improvement practices are extended to the credit card department.

Design/methodology/approach

A case study methodology is adopted in this study to facilitate an exploration of the implemented Six Sigma approach in the credit card department of a leading commercial bank. The process improvement tool used is the define, measure, analyze, improve and control (DMAIC) cycle.

Findings

The study’s results confirm that the Six Sigma approach improves the quality of the credit card account opening process. So, the Six Sigma approach can account for a reduced number of keying-in errors, resulting in better data accuracy and improved customer satisfaction.

Research limitations/implications

The authors, in an attempt to render the study results more feasible for data collection, have chosen to focus on the process of the new accounts unit of the credit card department. Therefore, the authors have not taken into account the other units (e.g. transaction processing) of the same department.

Practical implications

The results of this study will be useful in persuading bank management to evaluate and implement the Six Sigma approach. Hence, this research will assist bank managers with replies to questions, such as: “What impact will Six Sigma have on process-centric improvement, such as the new accounts opening process of a credit card department?”

Originality/value

Within the literature on the Six Sigma practice, there is little research that focuses on the implementation of this particular toolset especially for credit card departments. This indicates a gap in the field. A new contribution to bridging that gap comes from the analysis of the results for the Six Sigma concept, which addresses the new accounts opening process.

Details

International Journal of Lean Six Sigma, vol. 7 no. 3
Type: Research Article
ISSN: 2040-4166

Keywords

Article
Publication date: 3 October 2016

Christopher E.C. Gan, David A. Cohen, Baiding Hu, Minh Chau Tran, Weikang Dong and Annie Wang

The purpose of this paper is to investigate the impact that several of these factors have on a consumer’s decision to hold a credit card, as well as those involved in determining…

1763

Abstract

Purpose

The purpose of this paper is to investigate the impact that several of these factors have on a consumer’s decision to hold a credit card, as well as those involved in determining the level of credit card limit.

Design/methodology/approach

Potential explanatory variables were identified in the literature, then used to build a binary logit model to test the impact of the card and consumer characteristics on credit card ownership. Data were collected via a structured interview of 409 consumers living in Hebei Province, China.

Findings

The results indicate that convenience in use, level of credit card interest rates, the application process, number of people in the household, a rewards programme, marital status, credit limit and age influence the likelihood of the respondent holding a credit card. Further, an anaylsis shows that the number of credit cards held, duration of holding a credit card, monthly credit card purchasing volume and having a degree at the tertiary level, are significantly and positively related to different levels of credit limit.

Originality/value

In summary, in order to attract more consumers to credit card use, the banks and credit card companies should consider making it more convenient for consumers to use their credit cards. Moreover, banks can increase their networking and degree of cooperation with merchants to increase the acceptance of payment by credit card. The most heavily used businesses such as supermarkets and smaller retailers, where consumers purchase goods frequently, would be good targets for banks’ attention. In addition, banks might also improve credit card reward programmes to make these more efficient and perhaps increase the size of the rewards customers can earn through card use.

Details

International Journal of Bank Marketing, vol. 34 no. 7
Type: Research Article
ISSN: 0265-2323

Keywords

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