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This study aims to investigate the characteristics of the physical work environment that are known and used in practice to promote creativity for innovative start-up workplaces. The first part of the study identified these characteristics from a content and visual analysis, and examined the current state of implementation of these characteristics in the work environments of innovative start-up companies. The second part of the study examined criticalness and practicality of these characteristics in the workplace with a group of experts in the workplace design, evaluation and management.

A content and visual analysis for written and visual images was conducted to identify a comprehensive list of characteristics of the physical work environment critical to creativity of the workplace. With the seven characteristics identified, an instrument was developed and interviews were conducted to assess the physical work environments of 22 innovative start-up companies in Michigan. Following up the interviews, an expert group was formed with 26 professionals including architects, interior designers, facility managers and CEOs. A survey was conducted with them to understand the significance and implementation issues among the seven characteristics.

The most frequently incorporated characteristics in the innovative start-up companies in Michigan were spaces for idea generation, technology interface for collaboration and spaces for a short mental break or social hangout. The three most important physical work environmental characteristics for companies to produce creative, innovative ideas and products/services for growth and market competitiveness were balanced layout, technology interface for collaboration and spaces for idea generation.

The study provides a comprehensive framework to evaluate creative workplace regarding the physical environment. It also offers insights on the work environments of the innovative start-up companies for increased creativity and innovation performance in the workplace.

Recognizing the impact of innovation on organizational performance, scholars from a number of disciplines have sought to identify the conditions that make innovation possible. Although these studies have served to identify a number of key variables, the relationship between these variables and innovation is complex. In this chapter, we argue that the apparent complexity of these relationships may be attributed to cross-level differences in the requirements for innovation and the existence of complex interactions among the phenomena operating at a given level of analysis. The implications of this multi-level perspective for understanding how innovation occurs in organizational settings are discussed.

An increasing effort to reinforce cultural and social activities in creative placemaking is observed. Despite extensive previous studies, works of literature ignored the necessary group-specific indicators and processes in creative placemaking. In successful placemaking, the vital attributes of a place as a social platform should be identified and intensified in the initiatives taken. As such, this study aims to examine the functions of urban design social attributes in generating meaningful creative placemaking initiatives.

A survey was performed, which involved 340 visitors in the inner city of Kuala Lumpur, Malaysia, from one case study (a strategic social event initiative called RIUH) on users’ preference toward the social attributes of place and the factors influencing preference. Field observations were carried out to understand the social activities and pattern of engagement.

The preference study revealed that urban design social attributes encompassed the essential inclusiveness, value, diversity and vitality of place because of high preference and a significant difference among groups.

Understanding users’ preferences has emphasized the relevance of each urban design social attribute in accommodating different user opportunity groups, ultimately inducing a positive social impact in creative placemaking.

This study demonstrated the success of creative placemaking in urban development from the social dimension. It provides an understanding that the priority of creative practices should be redirected toward a more in-depth approach in addressing individuals, social capacity, involvement and well-being through the optimization of benefits and other creative placemaking values.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Scholars continue to debate whether planning, in fact, contributes to creativity and innovation. In this chapter, we argue that planning is critical to innovation and will contribute to the generation of viable new ideas. Effective planning, however, must be based on an incremental approach involving a viable portfolio of projects. The implications of this model for the management of innovation at the organizational, group, and individual levels are discussed. Potential new directions for research are considered, along with the model's implications for the management of creative ventures.

This study aims to propose resident-based brand equity models on green, creative and smart development themes through a multi-sample telephone survey on Hong Kong residents (n = 751).

This research adopted a quantitative approach with a round of questionnaire-based survey carried out anonymously on adult citizens who have stayed in Hong Kong for more than one year. Telephone survey was performed by a professional survey research centre with trained interviewers between May and July 2022.

The study identifies the magnitude of these city brand equity attributes and reconfigured their composition under separate samples of Hong Kong residents. The results reveal the relatively stronger brand equity for developing Hong Kong as a smart city brand compared with green and creative branding.

The research findings might carry a major limitation of varied interpretations and stereotypes of each city theme (green, creative and smart) by local residents. To minimize the expected bias, two core questions were added to provide respondents with information on each theme before the main survey questions. The questions’ wording was also simplified to ensure the constraint and inconsistency of layman effect.

The common attributes across the themes, including distinctiveness, uniqueness, confidence, positive image, liveability, long-term residence, feature familiarity and top-of-mind, indicate the most prominent aspects of brand equity formation and enhancement. Since urban sustainability does not follow a single path of strategies and infrastructure development, city brand process should also follow a selective approach, which clearly identifies a multiplicity of local interests that could create the best outcomes and the strongest brand equity for the city.

The factor allocation and regression analysis elucidate different configurations of the determining factors with a three-factor model for green city brand equity and two-factor models for the other ones. The findings encore some previous studies supporting the differentiation between common attributes and distinctive attributes, and the overlapping approach to unleash the strongest integration of attributes of brand equity.

The purpose of this paper is to investigate how physical spaces intersect with innovation and innovativeness, and what the most relevant attributes of physical space are for innovation.

The paper reflects the changing nature of innovation, from technological advancements to services and meaning changes, and argues that the development of innovative spaces similarly embodies a diverse set of values such as collaboration, openness, and sustainability. Using a literature review, interviews, and benchmarking data, the paper examines the relationship between physical environment and innovation.

The findings from both the literature review and the interviews underline innovation as a communicative and human-centred process. As a result five attributes of innovative space are presented: collaboration enabling, modifiability, smartness, attractiveness, and value reflecting.

The results provide perspectives to the challenge of how to support innovation creation by developing physical spaces. The paper adds to the conceptual development of innovative space and outlines physical space as an innovative service.