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Article
Publication date: 3 May 2016

Young S. Lee

This study aims to investigate the characteristics of the physical work environment that are known and used in practice to promote creativity for innovative start-up…

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Abstract

Purpose

This study aims to investigate the characteristics of the physical work environment that are known and used in practice to promote creativity for innovative start-up workplaces. The first part of the study identified these characteristics from a content and visual analysis, and examined the current state of implementation of these characteristics in the work environments of innovative start-up companies. The second part of the study examined criticalness and practicality of these characteristics in the workplace with a group of experts in the workplace design, evaluation and management.

Design/methodology/approach

A content and visual analysis for written and visual images was conducted to identify a comprehensive list of characteristics of the physical work environment critical to creativity of the workplace. With the seven characteristics identified, an instrument was developed and interviews were conducted to assess the physical work environments of 22 innovative start-up companies in Michigan. Following up the interviews, an expert group was formed with 26 professionals including architects, interior designers, facility managers and CEOs. A survey was conducted with them to understand the significance and implementation issues among the seven characteristics.

Findings

The most frequently incorporated characteristics in the innovative start-up companies in Michigan were spaces for idea generation, technology interface for collaboration and spaces for a short mental break or social hangout. The three most important physical work environmental characteristics for companies to produce creative, innovative ideas and products/services for growth and market competitiveness were balanced layout, technology interface for collaboration and spaces for idea generation.

Originality/value

The study provides a comprehensive framework to evaluate creative workplace regarding the physical environment. It also offers insights on the work environments of the innovative start-up companies for increased creativity and innovation performance in the workplace.

Book part
Publication date: 29 August 2005

Michael D. Mumford and Samuel T. Hunter

Recognizing the impact of innovation on organizational performance, scholars from a number of disciplines have sought to identify the conditions that make innovation…

Abstract

Recognizing the impact of innovation on organizational performance, scholars from a number of disciplines have sought to identify the conditions that make innovation possible. Although these studies have served to identify a number of key variables, the relationship between these variables and innovation is complex. In this chapter, we argue that the apparent complexity of these relationships may be attributed to cross-level differences in the requirements for innovation and the existence of complex interactions among the phenomena operating at a given level of analysis. The implications of this multi-level perspective for understanding how innovation occurs in organizational settings are discussed.

Details

Multi-Level Issues in Strategy and Methods
Type: Book
ISBN: 978-1-84950-330-3

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Article
Publication date: 10 June 2021

Nurul Atikah Ramli and Norsidah Ujang

An increasing effort to reinforce cultural and social activities in creative placemaking is observed. Despite extensive previous studies, works of literature ignored the…

199

Abstract

Purpose

An increasing effort to reinforce cultural and social activities in creative placemaking is observed. Despite extensive previous studies, works of literature ignored the necessary group-specific indicators and processes in creative placemaking. In successful placemaking, the vital attributes of a place as a social platform should be identified and intensified in the initiatives taken. As such, this study aims to examine the functions of urban design social attributes in generating meaningful creative placemaking initiatives.

Design/methodology/approach

A survey was performed, which involved 340 visitors in the inner city of Kuala Lumpur, Malaysia, from one case study (a strategic social event initiative called RIUH) on users’ preference toward the social attributes of place and the factors influencing preference. Field observations were carried out to understand the social activities and pattern of engagement.

Findings

The preference study revealed that urban design social attributes encompassed the essential inclusiveness, value, diversity and vitality of place because of high preference and a significant difference among groups.

Social implications

Understanding users’ preferences has emphasized the relevance of each urban design social attribute in accommodating different user opportunity groups, ultimately inducing a positive social impact in creative placemaking.

Originality/value

This study demonstrated the success of creative placemaking in urban development from the social dimension. It provides an understanding that the priority of creative practices should be redirected toward a more in-depth approach in addressing individuals, social capacity, involvement and well-being through the optimization of benefits and other creative placemaking values.

Abstract

Details

Ideators
Type: Book
ISBN: 978-1-80262-830-2

Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination…

67465

Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Details

Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

Keywords

Book part
Publication date: 25 March 2008

Michael D. Mumford, Katrina E. Bedell-Avers and Samuel T. Hunter

Scholars continue to debate whether planning, in fact, contributes to creativity and innovation. In this chapter, we argue that planning is critical to innovation and will…

Abstract

Scholars continue to debate whether planning, in fact, contributes to creativity and innovation. In this chapter, we argue that planning is critical to innovation and will contribute to the generation of viable new ideas. Effective planning, however, must be based on an incremental approach involving a viable portfolio of projects. The implications of this model for the management of innovation at the organizational, group, and individual levels are discussed. Potential new directions for research are considered, along with the model's implications for the management of creative ventures.

Details

Multi-Level Issues in Creativity and Innovation
Type: Book
ISBN: 978-1-84950-553-6

Article
Publication date: 21 October 2013

Kaisa Oksanen and Pirjo Ståhle

The purpose of this paper is to investigate how physical spaces intersect with innovation and innovativeness, and what the most relevant attributes of physical space are

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Abstract

Purpose

The purpose of this paper is to investigate how physical spaces intersect with innovation and innovativeness, and what the most relevant attributes of physical space are for innovation.

Design/methodology/approach

The paper reflects the changing nature of innovation, from technological advancements to services and meaning changes, and argues that the development of innovative spaces similarly embodies a diverse set of values such as collaboration, openness, and sustainability. Using a literature review, interviews, and benchmarking data, the paper examines the relationship between physical environment and innovation.

Findings

The findings from both the literature review and the interviews underline innovation as a communicative and human-centred process. As a result five attributes of innovative space are presented: collaboration enabling, modifiability, smartness, attractiveness, and value reflecting.

Originality/value

The results provide perspectives to the challenge of how to support innovation creation by developing physical spaces. The paper adds to the conceptual development of innovative space and outlines physical space as an innovative service.

Details

Journal of Knowledge Management, vol. 17 no. 6
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 3 February 2022

Ardalan Sameti, Scott Koslow and Arash Mashhady

This paper aims to explore professional product designers’ views on creative design and to compare their viewpoints with the related academic literature on product marketing.

Abstract

Purpose

This paper aims to explore professional product designers’ views on creative design and to compare their viewpoints with the related academic literature on product marketing.

Design/methodology/approach

To find the designers’ views on creative design, face-to-face in-depth interviews based on repertory grid analysis and semi-structured questions were conducted with 32 professional and award-wining product designers who mostly design for international producers.

Findings

Although marketing scholars often approach design as a noun – something that can be viewed and analysed as a bundle of attributes, dimensions or characteristics – professional designers view design differently. To them, design is a verb, a problem-solving process through which they meet the challenges consumers have with products. Comparing professional product designers’ views on design creativity with the main topics in the product marketing literature places scholars’ dispositionalism against designers’ situationalism; it also enables marketing scholars to improve their viewpoints on product design and to bring practical problem-solving and design thinking into their research. This also increases mutual understanding between marketers and designers.

Research limitations/implications

This research enhances the knowledge of marketing scholars, marketers and designers about each other’s perspectives on product design creativity, which will improve their mutual understanding and the business-to-business relationship between marketers and designers.

Originality/value

To the best of the authors’ knowledge, this research is the first study that has attempted to discover product designers’ opinions on the main topics in the related academic literature.

Details

Journal of Product & Brand Management, vol. 31 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 16 May 2022

Liudmila Tarabashkina, Alua Devine and Pascale G. Quester

Consumers seldom consider end-use consumption (reuse or upcycling) when products reach the end of their lifecycle. This study shows that end-use consumption can be…

Abstract

Purpose

Consumers seldom consider end-use consumption (reuse or upcycling) when products reach the end of their lifecycle. This study shows that end-use consumption can be encouraged if individuals are primed to think creatively, engage in end-use ideation (imagine end-use) and become inspired by more original ideas.

Design/methodology/approach

Three studies were carried out. Study 1 tested if creativity priming resulted in more effective end-use ideation (greater number of ideas and more original ideas) compared to environmental appeals and no intervention. Study 2 tested the effectiveness of creativity priming in a longitudinal setting. Study 3 demonstrated how creativity priming and end-use ideation could be practically executed using product packaging.

Findings

Creativity priming represents an effective intervention to stimulate end-use consumption with particularly positive results amongst less creative consumers. However, it was not the number of generated ideas, but their originality during end-use ideation that triggered inspiration.

Research limitations/implications

This study demonstrates which interventions are more effective in changing consumer behaviour in favour of more sustainable practices.

Practical implications

Increasing environmental degradation requires consumers to change their behaviour by re-consuming products. This study shows that consumers can adopt end-use if they are primed to think creatively, imagine end-use consumption and generate more original ideas.

Originality/value

Creative thinking has been leveraged at product development stages, but not at the end of products’ lifecycle. This study integrated creativity priming, consumer imagination and inspiration theories to explain the underlying mechanism behind end-use consumption to scale up its adoption by consumers.

Details

European Journal of Marketing, vol. 56 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

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