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This paper aims to explore the influence of four types of imagery stimuli (i.e. visual, olfactory, gustatory and auditory) on food craving intensity based on the Elaborated Intrusion theory and the central role of mental imagery in the food craving experience. The roles of overall perception of sensory imagery attributes and perceived availability in moderating this process were also tested. The aim is to extract the positive aspects of food cravings by increasing them and shifting them toward healthy foods.

In an online experiment, 314 participants were randomly primed with each imagery condition. After being exposed to either healthy or unhealthy food pictures, participants completed a questionnaire measuring their craving state, trait food craving, imaging ability, BMI, dietary restraint, hunger and mood. At the end, the impact of food craving intensity on marketing outcomes (i.e. willingness to pay, price sensitivity and food intake) were tested.

As predicted, visual imagery was found to be the strongest stimulus inducing food craving followed by olfactory, gustatory and auditory stimuli. Furthermore, the results indicate that perceived availability of food is the only important variable moderating this process. Additionally, the results show that hunger makes consumers more susceptible to food cravings than mood. Moreover, food craving intensity showed significant impact on the two marketing outcomes: willingness to pay and food intake.

First, the authors used a cheeseburger as unhealthy food and salad as healthy food, future studies can increase the generalizability of the findings by using other types of food. Second, physiological and psychological disorders should be considered and studied as influential factors on food cravings in future studies. Third, future studies should include some behavioral measures besides the analysis of state and trait craving. Fourth, although the main objective of this study was to compare the effect of different imagery stimuli on consumers’ food craving, there was no control (no-stimulus) condition.

Marketing strategists may benefit from the fact that encouraging consumers to visualize some specific type of food product along with informing them about its availability will elevate their craving for that food product. Hence, using this strategy in shopping environments could be beneficial. In the context of improving people’s diet, our results showed that encouraging people to visualize healthy foods (e.g. fruits and vegetables) might be more helpful than priming them with the benefits of eating healthy.

There has been a recent enthusiastic interest in identifying the role of food related mental imagery and stimuli in consumers’ decision making and their final consumption (Christian et al., 2016). Nevertheless, very few studies in marketing have paid attention to these underpinning stimuli driving food craving and the significant influence of this food craving phenomenon on marketing outcomes.

Immersive virtual reality (IVR) has been frequently proposed as a promising tool for learning. However, researchers have commonly implemented a plethora of design elements in these IVR systems, which makes the specific aspects of the system that are necessary to achieve beneficial outcomes unclear. Against this background, this study aims to combine the literature on presence with learning theories to propose that the ability of IVR to present 3D objects to users improves the presence of these objects in the virtual environment compared with 2D objects, leading to increased learning performance.

To test this study’s hypotheses, the authors conducted a 2 (training condition: approach vs avoid) x 2 (object presence: high vs low) between-subjects laboratory experiment that used IVR with 83 female participants.

The results support this study’s hypotheses and show that training with high object presence leads to greater reactions to cues (chocolate cravings) and improved health behaviour (chocolate consumption).

This study shows that increased object presence leads to unique experiences for users, which help reinforce training effects. Moreover, this work sheds further light on how immersive computer technologies can affect user attitudes and behaviour. Specifically, this work contributes to IVR research by showing that learning effects can be enhanced through an increased degree of object presence.

Some kinds of foods, by producing an effect like addiction, may trigger overeating. This paper aims to investigate whether excessive chocolate consumption and hunger cause food addiction.

Food cravings questionnaire-trait-reduced (FCQ-T-r), food cravings questionnaire-state (FCQ-S) and eating attitude test-26 (EAT-26) scales were used. The relation between chocolate addiction, anthropometric measurements, demographic characteristics, eating behavior of the people were analyzed. The study was conducted on 864 individuals between 17 and 64 years old (men = 327, women = 537).

As the body mass index (BMI) of the individuals increased, chocolate craving, chocolate hunger, thought of eating chocolate, lack of control of chocolate increased. Also, significant correlations were determined with BMI, respectively, (r = 0.39; r = 0.32; r = 0.33; r = 0.29; p < 0.001). The lack of control overeating chocolate, craving for chocolate was found to be higher in female participants than in male participants. It was seen that craving for chocolate decreases (r = −0.17; p < 0.001) with increasing age; this was more apparent in male participants compared to female participants. Besides, significant correlation was found (r = 0.76, p < 0.05) between the EAT-26, the craving to eat chocolate in this study. It was seen that individual, who were excessively eager to consume chocolate, exhibited abnormal eating behavior (29.50 ± 12.09). This showed that there is a positive relation (r = 0.08, p < 0.001) between food addiction, eating attitude disorder.

Food craving increases the consumption of food, especially chocolate, sugar, with high carbohydrate content and energy. This can lead to overeating and being overweight.

The purpose of this paper, a cross-cultural study, is twofold: first, to identify personal, social, demographical and marketing facets that imply fast food addiction in Pakistan and America, and second to explore the reasons of reduction in fast food consumption in Pakistan.

The present study followed an explanatory sequential mixed-methods research design. Both quantitative and qualitative data collection methods were used to obtain supportive results of fast food consumption with the help of defining logical relations between independent and dependent variables. Partial least square based structural equation modeling technique was used to analyze quantitative data. For qualitative data, NVivo 11 was used to explore themes.

Quantitative findings of Pakistani setting suggested that craving and impulsiveness have a significant relation with addiction and have no mediation effect in both the countries. However, these results contradict with US study. Qualitative findings explored many personal, social, marketing and health factors that have affected fast food market of Pakistan which include low income, price-sensitive market, low quality, poor services, PFA, word of mouth, mood, obesity, environment and cultural influence on the consumption behavior of Pakistani consumers.

This study is restricted to the consumption behavior of fast food only in two countries the USA and Pakistan. Hence, the results of this study cannot be generalized to other countries’ cultural and traditional values. In addition, this study only focuses on personal, social and marketing factors that implicate fast food addiction.

The consumption of fast food was the focus of analysis. Therefore, research adds value to service industry and helps in developing growth and marketing strategies for the fast food industry.

Methamphetamine users commonly experience induced methamphetamine associated mental health symptoms. Currently, psychosocial treatment is implemented to reduce use; however, to date, the effectiveness of psychosocial treatment in methamphetamine use and the associated mental health symptoms has not been reviewed. The paper aims to discuss this issue.

A systematic literature review was performed by searching databases (PubMed, Embase, Ovid MEDLINE, PsychINFO and CINAHL) and following clear inclusion/exclusion criteria.

In total, 12 studies met the inclusion/exclusion criteria, measuring a variety of psychosocial interventions and measuring a variety of different mental health outcomes. Decreased methamphetamine use was observed in the five studies which recorded this.

Most studies in this review were preliminary trials and only three were RCTs. Additionally, methamphetamine use is a particular problem in Japan and is becoming more prevalent in Europe, yet neither primary nor secondary searching identified papers from these regions.

While the findings may not provide sufficient supporting evidence to instigate changes in clinical practice, this work should be developed further, as it is clear that psychosocial interventions can be successful in treating this population.

This review demonstrates that psychosocial treatments can improve symptoms associated with methamphetamine use. Reduction in mental health symptoms has been shown to attract individuals to drug use treatment and thus indirectly reducing methamphetamine use.

Given the consequences of methamphetamine for individuals and communities treatment options must be explored. A review of psychosocial interventions in the treatment of methamphetamine use and associated mental health symptoms had not been done previously. This review provides a foundation for further research.

This study aims to empirically investigate how the interaction effect of occasion-setting cues and consumers’ cognitive styles (e.g. field dependence levels) influences their food intake intention.

In this research, several scenario simulation studies were conducted to verify the hypotheses. A total of 646 participants were recruited for the experiments, and samples were obtained through well-established online research platforms.

In the occasion-setting cue advertisement condition, field-dependent (vs field-independent) consumers displayed increased cravings for food and purchase intention, with mental simulation playing a mediating role and cognitive load playing a moderating role.

The influence of others (e.g. servers and other consumers) was not taken into consideration in this study. Future research can extend this study by conducting field experiments.

The research conclusions can help various organisations reduce consumers’ food overconsumption intention and encourage healthier food choices by adjusting occasion-setting cues in marketing stimuli and identifying the target consumers’ cognitive styles.

Based on embodied cognition theory, this study reveals the influence and internal mechanism of the interaction effect between occasion-setting cues and individual cognitive style on eating desire.

Popular images in romantic comedies of the gallant knight and relationships that end with “Happily Ever After” affect women's expectations of what a relationship should be like and what a man should do in the relationship. This standard is mediated by both the women's interaction with the movie and its images, along with patriarchal notions of women wanting, and even needing a relationship. Using in-depth interviews from 18 heterosexual women, this study focuses on displaying how women are impacted by romantic movies and, using a Feminist Interactionist Cultural Studies perspective, how women interact with these movies to construct meaning in their own lives and relationships, while still maintaining the gendered status quo.

Little is known about temporal trends in the intensification of work in America, or its determinants. This study analyzed two representative samples of the American labor force, and found that the pace of work increased significantly between 1977 and 1997. In a decomposition analysis, two-thirds of the increase in work intensification was attributable to objective economic changes, in particular job complexity and the length of work schedules. Future research should further explore the role of technology in quickening the pace of work, but not ignore the possibility that the demands of family life also affect perceptions of work intensification.

The notion of “spirituality in the workplace” continues to receive growing attention in practitioner as well as academic circles. Realizing that a spiritual workplace is not just a more harmonious workplace but a more profitable workplace as well, companies are looking at means and methods to fulfill spiritual needs of their workforce. This paper makes a case for using the enneagram as a tool for enhancing spirituality in the workplace.

There is a growing interest in measuring emotions evoked by food products to gain additional insights in how consumers perceive and choose food products. The aim of this study was to investigate if consumers' emotions are influenced by flavour, gender, consumption habits, actual tasting or consumer attitude towards a product. Chocolate was chosen as the product under study as its consumption is associated with evoking several emotions.

During a between-subjects experiment at a local food fair, consumers (n = 910) evaluated either the name “chocolate”, plain dark chocolate or raspberry flavoured dark chocolate. Participants rated the intensity of 24 emotions and answered the 24 statements of the Attitude to Chocolate Questionnaire.

The results showed that sensory characteristics have a significant influence on the emotional profiles whereas no difference was found between tasting and not tasting. Gender and prior liking had little to no influence. Finally, the results suggested that consumption frequency and attitudes towards chocolate did have an influence on the emotional profiles.

The results show that producers should try to evoke positive emotions which could be emphasised through marketing. Gender differences for emotional profiling advocate that future research should not only analyse global results but also separately analyse by gender. Moreover, usage frequency and attitudes towards chocolate had an impact on the emotions meaning that future research should consider those when setting up research.

This study further contributes to the growing literature on emotions. It examines the added value of actual tasting chocolate while prior research focuses either just names or just sensory evaluation. Also, this paper further explores to which extent flavour, gender, consumption habits and attitude impact the emotional associations of chocolate.