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Book part
Publication date: 22 May 2017

Nicole Gardner-Neblett, Stephanie M. Curenton and Kimberly A. Blitch

The purpose of this chapter is to provide an overview of African American children’s oral language skills with the intention of building the understanding of how these…

Abstract

The purpose of this chapter is to provide an overview of African American children’s oral language skills with the intention of building the understanding of how these skills translate to classroom contexts. The chapter also summarizes the goals of the Common Core that are specifically related to speaking and listening and describes how African American children might meet these goals.

Details

African American Children in Early Childhood Education
Type: Book
ISBN: 978-1-78714-258-9

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Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 18 November 2015

Eric J. Arnould and Craig J. Thompson

This paper reflects on the development of Consumer Culture Theory, both as a field of research and as an institutional classification, since the publication of Arnould and…

Abstract

Purpose

This paper reflects on the development of Consumer Culture Theory, both as a field of research and as an institutional classification, since the publication of Arnould and Thompson (2005).

Methodology/approach

This paper takes a conceptual/historical orientation that is based upon the authors’ experiences over the course of the 10-year CCT initiative (including numerous conversations with fellow CCT colleagues).

Findings

The authors first discuss key benchmarks in the development of the CCT community as an organization. Next, the authors highlight key intellectual trends in CCT research that have arisen since the publication of their 2005 review and discuss their implications for the future trajectories of CCT research.

Originality/value

The paper by Arnould and Thompson (2005) has proven to be influential in terms of systematizing and placing a widely accepted disciplinary brand upon an extensive body of culturally oriented consumer research. The CCT designation has also provided an important impetus for institution building. The 10-year anniversary of this article (and not incidentally the CCT conference from which the papers in this volume hail) provides a unique opportunity for the authors to comment upon the broader ramifications of their original proposals.

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Book part
Publication date: 18 November 2015

Sidney J. Levy

This paper aims to trace the roots and development of Consumer Culture Theory (CCT) through the eyes of major participants in this field of study.

Abstract

Purpose

This paper aims to trace the roots and development of Consumer Culture Theory (CCT) through the eyes of major participants in this field of study.

Methodology/approach

The report is a qualitative essay based on data accumulated and integrated from several directions: the CCT literature, reminiscent versions by significant scholars, and participant/observation by the author.

Findings

The CCT conferences began in 2005, sparked by the contribution of Eric Arnould and Craig Thompson. However, earlier versions are traced through the growth of interest in the study of consumer behavior starting in ancient times and spurred by the surge of post-World War II prosperity and technological advances. The expansion of consumer studies through the Association for Consumer Research (ACR), the Journal of Consumer Research (JCR), and the Heretical Consumer Research (HCR) were precursors of CCT. Perspectives are provided by Shankar and Patterson, Mark Tadajewski, Russell Belk, Fuat Firat, and Markus Geisler, with a special emphasis on early roots by the author.

Originality/value

The paper is novel in its application of The Rashomon Effect which shows how different scholars perceive a particular historical phenomenon. It is also a useful example of the qualitative orientation of CCT culture and style in studying situations, both contemporary and historical, to gain holistic insights.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78560-323-5

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Book part
Publication date: 7 June 2007

Eric Arnould and Craig Thompson

At both ACR 2004 and EACR 2005, Richard Elliott and Fuat Firat queried the need for CCT, and the thrust of their concerns seemed to be concerns with imposing CCT as a…

Abstract

At both ACR 2004 and EACR 2005, Richard Elliott and Fuat Firat queried the need for CCT, and the thrust of their concerns seemed to be concerns with imposing CCT as a totalizing narrative. The major instigator of this totalizing concern is probably the singularizing semantics of CCT we adopted, which can be read – despite our original emphasis on the internal diversity of its constituent research traditions – as a call for a unified body of theory that is grounded in a vernacular of normal science and its epistemic goal of making incremental contributions to a system of verified propositions (Kuhn, 1962). It is worth noting that, for better or worse, this normal science orientation and its quest for a unified theory is taken as a normative goal (not a threat) by consumer researchers who work outside the CCT tradition. CCT, however, has emerged in the liberatory glow of the sociology of scientific knowledge (LaTour, 1988), reflexive critiques of power relations that are encoded in scientific narratives hailing from feminist, poststructural, and postcolonial critiques (see Bristor & Fischer, 1993; Haraway, 1994; Rosaldo, 1993; Thompson, Stern, & Arnould, 1998), and marketing's positivist–relativist debates (Anderson, 1986; Hudson & Ozanne, 1988). All have significantly problematized conventional notions of objectivity and the modernist project of totalizing theorizations.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-84855-984-4

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Book part
Publication date: 7 June 2007

Kelly Tian and Craig Thompson

Extending knowledge of the cultural shaping and variegating of white identity that occurs through the commercial diffusion of identity myths, we examine the reception of…

Abstract

Extending knowledge of the cultural shaping and variegating of white identity that occurs through the commercial diffusion of identity myths, we examine the reception of Southern identity myths promoted in the oppositional narratives of New South commercial media. We characterize oppositional narratives as texts which operate by eliciting an interpretive reading that devalues rather than supports the surface narrative, and explain the duplicitous text as one intended to seduce a dominant power, while empowering and bolstering identity of a marginalized group. After elaborating how oppositional discourse can serve to reinforce the identity frame constructed by regional media producers, we report on a study examining how urban and rural Southerners read and respond to this discourse. Our findings highlight mediators in the relationship between individuals’ oppositional readings and their alignment of identity in a manner responsive to it.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-84855-984-4

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Book part
Publication date: 18 November 2015

Amanda Earley

This paper reconsiders the role of critical theory within the field of consumer culture theory.

Abstract

Purpose

This paper reconsiders the role of critical theory within the field of consumer culture theory.

Methodology/approach

The paper is documentary evidence of a roundtable held at the 10th annual Consumer Culture Theory conference on the subject. The roundtable uses discussion and conceptual methods.

Findings

The author begins with a brief introduction to the use of critical theory in the academy and in CCT more specifically. In the course of the roundtable, it was discovered that the reason we do not talk about critical theory more often may be attributable to its success, rather than failure – indeed, it has inspired so many new academic traditions, that we rarely pause to think of the various critical traditions in one place. Building on this foundation, participants were asked to discuss what critical theory means to them; what theorists they have used; what engagement they have had with critical theory traditions in CCT; and what their vision for critical theory influenced consumer research would be. Participation came from both planned and emergent participants. The final conclusion was the felicitous discovery that critical traditions are alive and well in consumer culture theory, and that there are many pathways to pursue critical consumer research in the future.

Originality/value

The roundtable session and paper are a direct response to the conference theme, which asked conference attendees to reflect on the history of consumer research, and specifically the role of critical theory within it. Moreover, the paper builds upon important debates about the philosophy of science and the role of critical theory within consumer research.

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Article
Publication date: 1 April 1997

Craig J. Thompson

Provides a fully impartial commentary on Stephen Brown’s Postmodern Marketing. Implores readers to ignore all rumours to the contrary. Notes that it is very difficult to…

Abstract

Provides a fully impartial commentary on Stephen Brown’s Postmodern Marketing. Implores readers to ignore all rumours to the contrary. Notes that it is very difficult to summarize this commentary in 100 words or less and refuses to even try. Nonetheless, the author says he worked quite hard on this paper and that you really must read it, lest you will be overwhelmed with guilt and subject to a dreadful curse. Also pledges to get even with the author’s anonymous reviewers. Finally, reports that the author has been under a great deal of stress lately but that his therapy has been going well.

Details

European Journal of Marketing, vol. 31 no. 3/4
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 October 2007

Matthew Holt

The history and heritage of some brands is such that an accumulation of brand equity occurs whereby stocks of images, symbols, logos and icons are built up. The role of…

Abstract

The history and heritage of some brands is such that an accumulation of brand equity occurs whereby stocks of images, symbols, logos and icons are built up. The role of brand managers in these cases is to release this equity in an attempt to both realise the value of brand equity and provide a foundation for future development of brand equity. Using a case from global sport, this study analyses the branding of a property and how this drew from a number of equity enhancing features, as well as capitalising upon changes in marketing and the marketplace.

Details

International Journal of Sports Marketing and Sponsorship, vol. 9 no. 1
Type: Research Article
ISSN: 1464-6668

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Book part
Publication date: 5 February 2018

Bhupesh Manoharan and Rohit Varman

Purpose: This paper examines beef consumption practices in two villages of Tamil Nadu, India. It inquires into how the upper castes create spatial boundaries to separate…

Abstract

Purpose: This paper examines beef consumption practices in two villages of Tamil Nadu, India. It inquires into how the upper castes create spatial boundaries to separate the inside from the outside in their consumption of beef.

Methodology: The research was carried out in two villages of Kariacheri and Pudupattinam located in the Kanchipuram district of Tamil Nadu, India. We conducted 70 in-depth interviews, and observed beef buying and consumption practices.

Findings: The research shows how the upper castes separate the inside from the outside and surreptitiously consume beef. Dalits or untouchables are unable to create such separations, and as a result are stigmatized and ostracized. Moreover, the distinction between the inside and the outside is not fixed but is in a state of transition.

Originality and value: This study offers insights into how stigma is defined by spatial boundaries. These insights help to understand purity, pollution, and stigma in consumption practices as ongoing processes that are often created to justify social divisions and discriminatory practices.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78743-907-8

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