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Article
Publication date: 1 January 1999

Craig S. Fleisher and Natasha M. Blair

This paper examines the evolution of two separate fields, which are essentially concerned with the same issues but are framed by different academic and professional…

995

Abstract

This paper examines the evolution of two separate fields, which are essentially concerned with the same issues but are framed by different academic and professional disciplines and practice. It appears that public affairs management researchers often fail to take into account parallel literature from the discipline of public relations — even when purporting to offer an interdisciplinary approach. Equally, the public relations literature frequently fails to speak the language of business management and narrowly defines such key business activities as marketing, policy and strategy. In this paper, the authors present evidence prescribing the differing evolution of public affairs and public relations. They compare and contrast public affairs and public relations in terms of their definitions, scholarship, survey evidence, leading writers, academic and professional associations and educational programme content. They conclude by offering several suggestions for closing the gap between the two areas.

Details

Journal of Communication Management, vol. 3 no. 3
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 25 July 2008

Craig S. Fleisher

The paper seeks to show how the increasingly popular use of data and information acquired from open sources (OS) impacts competitive and marketing intelligence (C/MI). It…

6301

Abstract

Purpose

The paper seeks to show how the increasingly popular use of data and information acquired from open sources (OS) impacts competitive and marketing intelligence (C/MI). It describes the current state of the art in analysis efforts of open source intelligence (OSINT) in business/commercial enterprises, examines the planning and execution challenges organizations are experiencing associated with effectively using and fusing OSINT in C/MI decision‐making processes, and provides guidelines associated with the successful use of OSINT.

Design/methodology/approach

This is a descriptive, conceptual paper that utilizes and develops arguments based on the search of three unclassified bodies of literature in competitive and marketing intelligence, intelligence processing and marketing analysis.

Findings

Open sources are useful in marketing analyses because they can be easily accessible, inexpensive, quickly accessed and voluminous in availability. There are several conceptual and practical challenges the analyst faces in employing them. These can be addressed through awareness of these issues as well as a willingness to invest resources into studying how to improve the data gathering/analysis interface.

Practical implications

Marketing analysts increasingly rely on open sources of data in developing plans, strategy and tactics. This article provides a description of the challenges they face in utilizing this data, as well as provides a discussion of the effective practices that some organizations have demonstrated in applying and fusing open sources in their C/MI analysis process.

Originality/value

There are very few papers published focusing on applying OSINT in enterprises for competitive and marketing intelligence purposes. More uniquely, this paper is written from the perspective of the marketing analyst and how they use open source data in the competitive and marketing sense‐making process and not the perspective of individuals specialized in gathering these data.

Details

European Journal of Marketing, vol. 42 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 25 July 2008

Craig S. Fleisher, Sheila Wright and Helen T. Allard

The paper seeks to address the viability of planning and executing the integration of four often independent marketing information management techniques, i.e. competitive…

2968

Abstract

Purpose

The paper seeks to address the viability of planning and executing the integration of four often independent marketing information management techniques, i.e. competitive intelligence (CI), customer relationship management (CRM), data mining (DM) and market research (MR).

Design/methodology/approach

The research presented is a longitudinal, exploratory and descriptive case study, covering a three‐year period during a critical development phase of a medium‐size, national employer association which sought to improve the quality of marketing‐based insights to its strategic planning capability as well as improve economic outcomes.

Findings

It is possible to achieve profitable and capability enhancing integration of diverse marketing information management techniques. Successful integration and the use of a highly focused cross‐functional team generated better market strategies and bottom line benefits.

Practical implications

The need to generate greater insight from popular marketing information management and planning techniques is routinely experienced by marketing and other executive decision makers. This article provides a multi‐year roadmap of the successful execution of technique integration, including identifying barriers that arose as well as suggesting solutions for achieving progress.

Originality/value

There are very few case studies published that demonstrate the successful evolution and integration of CI, CRM, DM and MR into the enterprise's strategy‐making process. The unique element of this example is that it was achieved within the context of a medium‐sized, national, not‐for‐profit employer association.

Content available
Book part
Publication date: 15 May 2018

Neven Šerić and Jasenko Ljubica

Abstract

Details

Market Research Methods in the Sports Industry
Type: Book
ISBN: 978-1-78754-191-7

Abstract

Details

The Emerald Handbook of Modern Information Management
Type: Book
ISBN: 978-1-78714-525-2

Keywords

Article
Publication date: 31 December 2002

Sally Sykes

This paper examines the growth of the public relations (PR) discipline in the UK with reference to some of the possible business drivers behind growth and the changing…

1350

Abstract

This paper examines the growth of the public relations (PR) discipline in the UK with reference to some of the possible business drivers behind growth and the changing strategic role of communications in companies. Some of the factors at play are discussed, with particular reference to corporate social responsibility, transparency, stakeholder relationships and reputation management and the role of PR in creating the “employer brand” for those companies competing for the scare resource of new corporate talent. The paper also discusses the role of PR education in the UK in preparing aspirants to the profession for the working life of a PR practitioner and considers the expectations of companies for strategic PR management and whether the supply of practitioners meets the need and demand. Finally, the author draws upon experience in having undertaken a course of further formal PR education at Masters degree level and comments on the practical and strategic communications benefits to be gained from framing experience of PR in action within the growing body of PR and communications theory encountered during academic study.

Details

Journal of Communication Management, vol. 7 no. 1
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 17 October 2010

Azaddin Salem Khalifa

The aim of the paper is twofold: to question the current use of the extant competitive strategy frameworks imported from the context of the business firm; and to call for…

1676

Abstract

Purpose

The aim of the paper is twofold: to question the current use of the extant competitive strategy frameworks imported from the context of the business firm; and to call for innovative frameworks that are more faithful to the nature, purpose, and needs of business schools.

Design/methodology/approach

An extensive literature review is undertaken in the field of business school competitive strategy. This literature is then evaluated to see how sensitive it is to the specific context of the business school. Inferences are then drawn and the paper is structured to make the case for the need to rethink the current approach to business school strategy.

Findings

The application of the current dominant approach in the competitive strategy literature, which prioritizes value capture over value creation, is questionable in the context of business school strategy. There are deep and multiple differences between business firms and business schools. These differences call for shifting the focus toward value creation and emphasizing the social mission of business schools.

Research limitations/implications

The paper focuses only on undergraduate education. Extending the argument to include other activities of business schools requires further research.

Practical implications

Business school strategy researchers and practitioners are encouraged to alter their current approach to be less occupied with competition and more concerned with value creation for students, stakeholders, and society at large.

Originality/value

The paper represents an early call for strategists and researchers to rethink their current dominant approach of applying the extant business strategy literature to business schools. It makes the case for the necessity of taking into account the deep and multiple differences between business firms and business schools.

Details

European Business Review, vol. 22 no. 6
Type: Research Article
ISSN: 0955-534X

Keywords

Content available
Book part
Publication date: 20 June 2017

David Shinar

Abstract

Details

Traffic Safety and Human Behavior
Type: Book
ISBN: 978-1-78635-222-4

Book part
Publication date: 13 August 2018

Robert L. Dipboye

Abstract

Details

The Emerald Review of Industrial and Organizational Psychology
Type: Book
ISBN: 978-1-78743-786-9

Book part
Publication date: 30 December 2004

Brian Paciotti and Craig Hadley

Sungusungu non-state justice organizations in Tanzania exemplify large-scale cooperation. Sungusungu third-party enforcers protect property and resolve interpersonal…

Abstract

Sungusungu non-state justice organizations in Tanzania exemplify large-scale cooperation. Sungusungu third-party enforcers protect property and resolve interpersonal disputes for ethnic Sukuma and individuals from other ethnic groups who have joined the hierarchically structured organizations. We use ethnographic and experimental data to highlight the importance of institutional forces when attempting to understand patterns of large-scale cooperation. We acknowledge the usefulness of considering micro-economic theories (e.g. costly signaling theory) to understand Sungusungu, but show that social institutions and a human predisposition to act as a “strong reciprocator” are important mechanisms to explain both the origins and maintenance of Sungusungu cooperation.

Details

Socioeconomic Aspects of Human Behavioral Ecology
Type: Book
ISBN: 978-1-84950-255-9

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