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The purpose of this study is to examine the effect of craftsmanship content and social distance embedded in the craftsmanship content on luxury brand experiences, perceived luxury and brand purchase intentions using a social media video.

The authors conducted a single factor (close social distance vs great social distance vs control group) using a between-subjects experimental design. The social distance was manipulated by the presence (i.e. a close social distance) or absence (i.e. a great social distance) of a consumer scene in a craftsmanship video shown on social media. The control group watched a video with non-craftsmanship content. Then, brand experience, perceived luxury and purchase intentions were measured.

The results showed that the control group perceived less luxury and had lower brand experiences and purchase intentions than the group that watched the video without a consumer scene. In addition, participants who watched the craftsmanship video that included a consumer scene (i.e. a close social distance) had stronger brand experiences than those who watched the video without the scene (i.e. a great social distance). The brand experience increased perceived luxury and purchase intentions.

By manipulating social distance and providing better brand experiences in social media, experiential marketing allows luxury brands to reconcile two apparently incompatible goals: maintaining an exclusive image while increasing purchase intentions.

Discusses the theories of Thorstein Veblen and C. Wright Mills on status emulation and craftsmanship. Applies these theories to the business situataion, especially public administration. Concludes that, if contamination by emulatory values and behaviours can be limited, the ideal of authentic public administration emphasizing organizational humanism and craftsmanship is still possible.

The aim of this study is to understand how artisanal food entrepreneurs acting as businesses, which are grounded in the logic of profit and growth, navigate the anti-growth constraints of artisanal logic. The study answers the research question of, how and when do the artisanal entrepreneurs respond to tensions between the small-scale craftsmanship logic and the business growth logic?

This study consists of two cases of artisanal food entrepreneurs situated in rural regions of Sweden. The empirical material is collected through interviews, observations and secondary sources. The analysis consists of two steps: a narrative analysis and a categorization of institutional logics using Pache and Santos (2013) framework.

Our findings show that the artisanal food entrepreneurs used several types of response to the tensions between the two institutional logics. As businesses grew, business growth logic increasingly penetrated the companies' operations. They responded by combining and blending the two logics and avoided growing too large themselves by collaborating with suppliers and local farmers. In addition, other activities needed to be compartmentalized and hidden since these activities could threaten their business images and their own criteria for small-scale food artisans.

Much work on how different institutional logics affect businesses have been on a structural level. This study answers the call on that more research is needed on an individual level by studying how individuals interpret logics and use them in their business activities.

The purpose of this paper is to reach a deeper understanding of the Lean principle of respect for people (RFP to facilitate Lean implementation in Western organizations outside Toyota.

This study uses an interpretative, hermeneutic approach to understand the RFP concept through a literature study of existing research about Lean implementation, and an inquiry into the underlying meaning of the RFP principle, by studying sources from Toyota and discussions about the RFP principle in Japan.

RFP is seen as a central principle in Lean implementations, but the failure of RFP is believed to cause Lean implementations to fail. The literature about Lean discusses the RFP principle both as a general positive atmosphere and as focused on developing the work capacity of employees. By studying the sources from Toyota, it could be understood that RFP is based on ought-respect. The authors also find that RFP is related to takumi, a perfected form of craftsmanship. The authors translate the concept to English by tying it to the recent literature about craft to develop RFP as RFC – respect for craftsmanship.

As this is a conceptual paper, it is difficult to translate the findings into a tool for companies and organizations to use. However, that is the point of the paper: that the most important ideas are not translatable into tools.

It is necessary in Lean implementations to connect people’s work to craftsmanship. Through a discussion of craftsmanship before Lean implementations, it might be possible to nurture an understanding of the underlying values of Lean.

The authors have not found any papers that propose takumi as the base of the RFP principle, nor as a foundational concept at Toyota. It is necessary to understand the concept of takumi, as perfection in craft, to understand the RFP principle.

In this study, we analyze sport as a cultural product of a particular place. We use the concept of “tradition” to highlight the collective (as opposed to individual) aspects of sport, emphasizing the importance of temporality, emergence, and novelty in social processes. We conducted a case study of internationally successful Icelandic men’s team handball that provides an interesting topic in this respect. Our findings challenge decades of research on sport that has stressed innate talent, individual qualities or physiological processes rather than the sociocultural processes. They support the interactionist approach to culture showing how local culture, rooted in specific interaction settings, influences the formation and development of a successful sport tradition. It is the way that cultural elements interact and combine in various networks that is crucial for national variations in playing sport. The social processes involved are best captured by Mead’s concepts of emergence, novelty, and the principle of sociality. These concepts help us to explain how unique national styles of playing sports derive from general cultural and social mechanism that interact to produce emergent and novel national variations. Our findings also support and extend earlier work on craftsmanship indicating that crafts-work, which is a part of an organized community resembling the old “workshop,” explains in part how innovations originate in sport-specific and other local networks. These theories offer a sociological extension of pragmatic theories of learning, emphasizing the group in the tradition of Mead.

Investigates the image of craftsmanship as a predictor influencing the purchase, by Americans, of European cars. Focuses also on the development of the factor model used in identifying differences between the purchase of European and American cars. Complements efforts of many others intent on the identification of factors giving the Europeans the competitive edge. Reports on a sample of 250 recent purchasers of US and European cars to find out the variables involved, of these 200 were returned and 140 were used for analysis – the remaining 60 were retained to be used as a final test of the model. Objectives were to determine whether such points as craftsmanship influenced Americans to purchase a European car and uses image analysis as well as discriminant analysis. Concludes that though this analysis and results are discussed it can in no way be described as definite or inclusive. Says this research may provide impetus for more extensive research into European image and impact on US consumers.

A collection of outstanding works has recently been published in Spain entitled Lesson Study: Cooperative Research to Train Teachers and Recreate the Curriculum, edited by Professors Ángel I. Pérez Gómez and Encarnación Soto Gómez (2015) in the RIFOP review 2015. To the author’s knowledge this is the first attempt to report works in the Spanish language on lesson/learning studies (LSs) by a noteworthy collection of authors. The purpose of this paper is to review the above.

This paper takes the form of a literature review and discusses key themes emerging from the reviewed work.

This special issue provides an excellent occasion to reflect on several aspects related to LSs from a point of view related to the Spanish context. The paper explores three sections. The first one tackles where to focus the reflection and the methodology for boosting teaching professionalism. The second section wonders how appropriate it is to allude to a new craftsmanship in teaching. This question – far from a deterministic position – is developed considering both, the current constraints for enhancing professionalism in many national contexts and how empowering being engaged in processes of cooperative reflection is. Along these sections some inputs coming from the Spanish contributions are compared with similar conceptual positions in the LS literature.

As well as summarizing reflections on the work in some final conclusions, this paper includes a brief piece analyzing the contributions of the Spanish LS network.

The purpose of this paper is to present a community-led “informal heritage management” of the chini-tikri work of Kosaituli mosque, Old Dhaka, Bangladesh. It critically explores the interrelationship between the craft, existing social capital and informal heritage management.

This paper assesses the existing local policies, strategies and the top-down conservation efforts led by government and identifies the shortcomings. The study uses Kosaituli mosque as a case study as it displays some of the finest surviving examples of the chini-tikri work. Using observation, open-ended interview and focus group discussion as research tools, the study explores the challenges that the craft and craftsman faces, how existing social capital supports the informal heritage management process and the interrelationship between these critical elements.

The results shows two clear issues. First, the informal heritage management system has been continuing to protect and manage the local heritage while fighting several challenges. Second, though they require external support, they want to keep the “community ownership.” The study recommends how the craftsman can be revived through incentives and capacity building to facilitate the survival of the craft with a three-step process: identifying the rare craftsmen, providing them due recognition and transferring the traditional knowledge to the next generation.

No similar prior studies were carried out in Old Dhaka that focus on this subject. This paper can contribute in new policy formation not only for Bangladesh but also will potentially guide other cities that face similar challenges of disappearing craft and craftsman.

Scholars have repeatedly concluded that heritage is a significant value driver for luxury brands (Riley et al., 2004; Fionda and Moore, 2009; Wuestefeld et al., 2012; DeFanti et al., 2014; Ardelet et al., 2015; Dion and Borraz, 2015; Dion and Mazzalovo, 2016). However, little is known on how consumers of different age group make sense of heritage luxury. The purpose of this paper is to investigate how consumers of different age groups make sense of heritage luxury brands (HLBs).

To achieve this, semi-structured, one-on-one, face-to-face interviews were conducted with 21 consumers of HLBs who fell into one of three age groups: Emerging adults (18 to 25 years), middle-aged adults (33 to 40 years) and older adults (67 to 74 years old).

The findings of this paper explored the different perceptions of the dimension of heritage in relation to luxury among consumers of different age groups. This paper focuses on the pioneering contributions of Urde, Greyser and Balmer (2007) in defining the dimensions of heritage brands. Although the dimensions of heritage brands defined by Urde et al. (2007) were useful as a starting point, differing perceptions among consumers of different age groups emerged which need to be considered. Findings of this study showed that consumers of all three age groups revealed three characteristics of HLBs. These are timelessness, quality craftsmanship and prestige. The durability and lasting appeal of HLBs was attributed to their high-quality craftsmanship. Quality craftsmanship, recognizability and price contributed to the perceived prestige value of HLBs. It was apparent throughout this study that HLB items helped participants feel connected to others, including their mothers or more remote forebears, their contemporaries and their descendants.

The author aims to understand the interplay between heritage and luxury, to understand how luxury brand consumers of different age groups are influenced by the heritage dimension. The relation between luxury and heritage becomes particularly intriguing when we consider how it affects the perceptions of consumers of different age groups.

The present study examines the dimensions that are meaningful to define the perceived authenticity of online-only brands (OOBs) (i.e. retail brands that trade exclusively online) from a consumer's perspective. Past frameworks of perceived authenticity exist in the branding literature but consistently focus on contexts beyond e-commerce settings like OOBs.

We employed a mixed-method research design, consisting of quasi-qualitative and quantitative studies with online customers, to establish the dimensions meaningful for the perceived authenticity of OOBs. Our work has theory testing and building components.

We identify five dimensions that are meaningful to define consumers' perceived authenticity of OOBs. They are “honesty”, “connection”, “continuity”, “craftsmanship” and “accessibility”. Representing by multiple factors, “craftsmanship” serves as the most meaningful dimension followed by “accessibility”. Often being considered incompatible with perceived authenticity, we find accessibility particularly relevant to the context of OOBs. It describes the “convenient” and “affordable” aspects of OOBs, which typically serve as unique selling propositions.

Our work confirms the utility of established dimensions to define consumers' perceived authenticity of OOBs. This highlights that consumers hold some consistent authenticity image between non-online and online brands. Our work also reveals the accessibility dimension being neglected by the branding literature, suggesting a more up-to-date perspective is needed when studying consumers' perceived authenticity of OOBs.