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Purpose: The study explores how educators use mass media to sensemake their experiences in relation to school shootings.

Methodology/approach: The present chapter uses content analysis to analyze educator tweets and results from an anonymous online survey.

Findings: Twitter is used by educators in the aftermath of school shootings to sensemake the impact these events have on teaching and learning outcomes. Moreover, educators turn to Twitter to debate larger issues related to gun control and arming teachers. Collectively, educators remain committed to their institutions and students; however, they may struggle to meet the ever-changing demands of what it means to be a teacher in the post-Columbine educational landscape.

Research limitations: While providing a starting point for understanding how educators sensemake their experiences with mass media, there are limitations. The sample size was limited to 55 tweets and 40 survey respondents. Furthermore, researcher bias is a concern. Both researchers work in higher education and have experienced the emotional “heaviness” that comes with discussions of school shootings.

Originality/value: This study provides insights into how educators use mass media to sensemake school shootings as both content producer and consumer. Findings indicate that through the identification of patterns within educators’ sensemaking processes, educational institutions can develop better systems for processing the effect of gun violence on the teaching experience and within the classroom.

Purpose – Movements typically have great difficulty using the mass media to spread their messages to the public, given the media's greater power to impose their frames on movement activities and goals. In this paper, we look at the impact of the political context and media strategies of protesters against the 2009 G-20 meetings in Pittsburgh on media coverage of the protests.

Methodology – We employ field observations, interviews with activists and reporters, and a content analysis of print coverage of the demonstrations by the two local daily newspapers, the Pittsburgh Post-Gazette and the Pittsburgh Tribune-Review.

Findings – We find that protesters were relatively successful in influencing how they were portrayed in local newspaper stories and in developing a sympathetic image of their groups’ members. Specifically, we find that activist frames were present in newspaper coverage and activists were quoted as frequently as city officials.

Research implications – We argue that events such as the G-20 meetings provide protesters with opportunities to gain temporary “standing” with the media. During such times, activists can use tactics and frames to alter the balance of power in relations with the media and the state and to attract positive media coverage, particularly when activists develop strategies that are not exclusively focused on the media. We argue that a combination of political opportunities and activist media strategies enabled protest organizers to position themselves as central figures in the G-20 news story and leverage that position to build media interest, develop relationships with reporters, and influence newspaper coverage.

This paper is an investigation of the volume, nature and tone of news media coverage of the federal Lifeline Program from its inception to 2018. It aims to examine whether news media coverage is correlated with significant episodes of reform in the program.

Using the ProQuest Major Dailies database, articles covering the “Lifeline Program” were analyzed. Specifically, a quantitative codebook was developed, based on the literature, and four coders were trained to systematically analyze the 124 articles that discussed the program between 1985 and 2018.

The findings suggest that reforms in the program were preceded by significantly higher volumes of media coverage; however, the analysis is unable to confirm that negative media coverage has a stronger agenda setting effect. In addition, no significant difference was found between positive and negative news stories in their use of research-based information.

This study is interdisciplinary in its ability to combine policy and journalism studies as a mechanism to understand the relationship between the two forces.

The purpose of this paper is to examine coverage of the Black Lives Matter (BLM) movement in seven US-based newspapers to determine whether the protest paradigm, “a pattern of news coverage that expresses disapproval toward protests and dissent,” and other marginalizing techniques are present, and racialized.

Relevant articles published during a six-month period of 2014 near the death of Michael Brown were retrieved from the selected outlets, including the New York Times, the Los Angeles Times, and the St Louis Post-Dispatch. Textual and content analyses were performed.

The articles heavily followed the paradigm. An additional characteristic, blame attribution, was also identified. Language of crime, lawlessness, violence, blame for nearby acts of violence, and inflammatory quotes from bystanders and official sources were often present. There was little discussion of key issues associated with the formation of BLM.

Mainstream outlets rather than social media or alternative outlets were examined. Future research should study coverage of BLM in other outlets.

Measures to avoid marginalizing protests and racialization of coverage, including increased diversity in the newsroom and monitoring for racialized language are suggested.

Racialization of news and coverage of BLM has widespread negative consequences, such as association of Blacks with criminality that may affect their quality of life. The protest paradigm has the ability to squelch participation in social movements, which have the possibility to bring about needed social change.

This interdisciplinary paper highlights the important role of mainstream media and news routines in affecting the BLM movement. It uses diversity research to make recommendations for media practitioners to avoid racialization of news.

Argues for the need to develop a crisis communication programme, well in advance of any catastrophe. An organization must have a definite policy and procedures to be followed during a disaster. Shows the need for organizations to wake up to the immediacy of mass media coverage and learn how to handle public relations in a crisis situation.

Political elections, especially presidential elections, have a tendency to overshadow other events, including disasters. Response to disasters during elections, such as Hurricane Matthew and the Baton Rouge flooding in 2016, are often dependent on attention given to them from the media, as well as prominent political figures and political candidates candidates. The purpose of this paper is to explore how election cycles affect government response to disasters and ultimately demonstrate the dependency of crisis communication on media agenda-setting for presenting saliency of disaster risk and needs.

Responses from presidential candidates Donald Trump and Hillary Clinton, as well as President Barack Obama, in regards to the Baton Rouge flooding and Hurricane Matthew, were observed using media reports and social media accounts. These results were matched with key events from the presidential election timeline.

There is a positive relationship between news exposure and attention, and also between attention and civic response. In regards to the 2016 presidential election, news coverage of the release of the Donald Trump-Billy Bush tape distracted national attention from the approach, landfall, and recovery of Hurricane Matthew. Information subsidies provided by the candidates directed the media agenda away from the needs of the communities and individuals impacted by these disasters.

Disasters are often assumed to be value-free because they are “blind to politics.” Here, it is argued that this was not the case in relation to these two disasters. Thus, the authors encouraged more research be conducted to clarify the impact that political elections have on strategic news coverage of disasters and ultimately on disaster response.

The purpose of this paper is to introduce a template to guide practitioners in the creation of multiple marketing plans that are intended to target different groups of stakeholders – some of whom are supportive, others adversarial, namely, the business-to-business (B2B) marketer’s agenda.

The methodology involved a combination of purposeful sampling, real-time participatory observation, action research and secondary data analysis. The main method of this research is analytical and conceptual with the objective of identifying the diverse groups of stakeholders with whom business marketers must interact.

In cases where multiple marketing plans were used for different stakeholder groups, B2B firms encountered lower levels of negative attribution from social network systems, mass media and subsequently public and governmental stakeholders.

This paper suggests the need for multiple marketing plans that target not only supportive customers but also neutral and adversarial stakeholders who represent a source of negative attribution because they have the potential to derail or even destroy the B2B firm’s marketing agenda. It is suggested that practitioners must also address those stakeholders who distrust or even dislike their firm and its marketing objectives.

Throughout April/May of 2009 a new type of virus surfaced in Mexico and the USA, denominated H1N1 or swine flu, that has been immediately disseminated worldwide. Even though the mortality of this virus has been slow, comparing with other antecedents, the mass‐media articulated a troublesome discourse that put the world in tenterhooks waiting for the evolution of the symptoms. Emulating the mythical archetype of what we knew as Spanish flu, which affected more than 50 million people during 1918 and 1920, journalism triggered panic in the four corners of the world. Under such a context, the purpose of this paper is to explore the connection between the coverage of mass‐media and press of swine flu in Buenos Aires (Argentina), and how the principle of resilience in this conjuncture works.

In order to understand this issue in an all‐encompassed manner, the author conducted ethnography in Buenos Aires during April to June of 2009 combining informal with formal interviews and analysis of contents extracted of press coverage. It is important to mention that the role of observer was hidden to capture vividly the social behaviour as long as a context of health emergency.

The findings of this research reveal that fear becomes an efficient instrument to keep the status quo in context of disasters. In addition, it is important to clarify that virtual disasters do not permit societies to learn of their tragedies and affects considerably their abilities for resilience.

Unfortunately, there is no abundant literature to support the outcomes of the present paper in respect to swine flu. Beyond ethical boundaries of journalism, the point of discussion, here, seems to be whether news should be edited or transmitted in rough during a moment of uncertainty. As a whole, the debate is circumscribed to non‐edited news which can result in uncontrollable society response, while edited news jeopardizes the freedom of the press.

This paper provides an original point of view that contrasts the thesis of Baudrillard in respect to the spectacle of disaster. The panic disseminated by media blurs the boundaries between culprit and innocence presenting to the poorest sectors as the main concerns of society. That way, the earlier imbalances that allowed the disasters are replicated once again. In contrast with Baudrillard, this paper considers that Swine flu really took place and was something other than a show. An event like this, elaborated and commercialized is of course, aimed at reinforcing the legitimacy of privileged groups.

Internet-based intangible network good (IING) has revolutionized multiple industries in recent years. This paper aims to reveal the laws of consumer’s decision-making on IING from a perspective of kinetic energy and potential energy.

In this paper, 4 aspects and 17 factors influencing IING adoption were generalized. Based on the theory of social physics, an agent-based simulation model, introducing physical energy theory to depict consumer’s decision-making, was built. An agent’s kinetic energy reflects the agent’s perceived effect of mass media on the agent’s decision-making on IING adoption. An agent’s potential energy reflects the agent’s perceived effect of social interactions on the agent’s decision-making on the adoption of IING. An agent’s final energy is the sum of the kinetic energy and potential energy, which reflects the agent’s final decision.

Some factors mainly influence the diffusion velocity, while other factors have a dramatic impact on both diffusion velocity and diffusion scale. The agent’s personality can make a difference at the early and middle stages of IING adoption, but a faint impact at the later stage because of the effects of network externalities and word of mouth. There is a critical value of the number of initial adopters which can dramatically speed up IING adoption.

This study provides new insights for firms on the effects of factors influencing consumers’ decision-making on IING adoption.

This paper defines a new kind of innovation, IING, and generalizes IING’s special characteristics. As a new application of social physics, the physical energy theory has been creatively introduced to depict consumer’s decision-making on IING adoption. A kinetic and potential energy model of IING adoption has been built. Based on simulation experiments, new insights of IING adoption have been gained.

Purpose – Adaptation to climate change requires that the population at risk and decision makers in various sectors become aware of the possible detrimental impacts in order to take whatever action is needed, especially in highly vulnerable countries and regions. In order to assess the climate change and impact awareness in a particularly vulnerable area – the Indian city Hyderabad, located within a semiarid region – we wanted to learn more about the local climate discourse, in particular the daily newspaper coverage of climate change and weather extremes.

Methodology/approach – After having looked at the Indian climate change discourse (CCD) in general, based on literature review, we were studying the local public CCD, based on the in-depth analysis of two English language daily newspapers, and three Telugu (the dominant local language) daily newspapers, covering the period of 2008–2009. This qualitative and quantitative analysis was completed by two expert interviews with local journalists.

Findings – We find that the more recent Indian CCD has shifted if compared to the dominant argumentation pattern of the period before, as reported in other analyses. While the former discourse was characterized by the scheme “the poor/developing countries suffer from anthropogenic climate change caused by the industrialized countries,” the recent Indian CCD has become more differentiated, taking into account both impacts elsewhere, and, most notably, conceding a (limited) responsibility of countries like India. On a local level, while reports on weather extremes are very common, we find that local newspapers of Hyderabad do not provide a link between these extreme events and (global) climate change.

Research limitations – Our discourse analysis could only cover a short time period of a local CCD, leaving open the questions of (a) its further development, and (b) how things might stand in other places in India. Furthermore it would be necessary to complement our study by analyses of the impact of mass media reporting on people's attitudes and behavior.

Originality/value of paper – Given the importance of public participation in adaptation measures, it is crucial to know if and how the wider public and the majority of the nonexpert public administration (which needs to be involved) understands the causes, potential impacts, and possible adaptive action in the face of climate change. This chapter provides a necessary (though not sufficient) element for that assessment. The findings can help to identify weaknesses, and thus to give hints how to improve the adaptive capacity in places like Hyderabad (India).