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Hourly labor costs in the manufacturing sector of seven EC countries, the USA and Canada are used to test the factor price convergence (FPC) by employing Johansen’s multivariate cointegration tests. We also examine if there is a two‐way causality in wages between two groups of countries covered in this study. Both objectives are evaluated by developing error‐correction models for Western Europe and North America. Our empirical findings provide support for the FPC and the existence of a long‐run equilibrium cointegration relationship among labor costs in manufacturing. The estimation results of error correction models show that a feedback causality exists between manufacturing labor costs in North America and Western Europe.

North America is both geographically large and demographically diverse, which makes a discussion about globalization in North America difficult to distinguish from globalization writ large. This chapter attempts to do so nonetheless by examining tangible, virtual, and envisioned versions of the globalization of education in North America specific to trends in immigration (and migration), identity, and imagination. A brief explanation of theories of globalization that intersect in the North American context includes world systems, neo-institutionalism, cosmopolitanism, neoliberalism, and post-colonialism, but could include many more. This chapter also suggests that the globalization of education in North America is not limited to the continent of North America due to the many external or global educational entanglements that North Americans have with other countries and regions worldwide.

In view of the existing void in the current international and cross‐national/cultural marketing literature, the purpose of this paper is to look into the similarities and differences of life‐style orientations prevalent among US and Canadian consumers. The AIO (Activities, Interest, and Opinions) and VALS (Values, Attitudes, and Life‐Styles) statements adapted from the current cross‐cultural marketing literature were utilized to determine different US and Canadian consumer market segments. The research tools and techniques used in this study help retail businesses as well as manufacturing companies of the two countries to develop and execute more effective target marketing strategies.

The data for this study were collected through self‐administered questionnaires. The questionnaires were administered in two different locations. First, in Brandon, Canada and second, in the rural part of south central Pennsylvania (York and Lancaster counties). Both regions are similar to each other, each having a flourishing agricultural industry and a significant number of companies in the service and manufacturing industries. The data were collected through a drop‐off and pick‐up method among a sample of 300 Canadian married or common‐law families and 400 in the USA.

The study results show that there are, indeed, differences among the consumers’ life‐styles in the two countries which were similar in demographics and as such may have been previously treated the same way by marketers, but in reality have very different lifestyles. Based on the survey findings, managerial and/or public policy implications are offered for orderly marketing decision‐making purposes.

A study of total urban consumers may produce different life‐style profiles than the ones presented here. This study only examined North American consumer life‐styles within the framework of product group (form). Additional studies may look at consumer life‐styles by use of product brands and even product options.

This empirical research study presents cross‐cultural comparisons of life‐styles, value orientations of consumers in the purchase of a variety of goods and services in the similar environments of North America, namely rural areas of the USA and Canada.

The purpose of this paper is to provide a critical analysis of the history and development of public relations education in the USA and Canada.

The research methodology used for this paper is the historical/critical analysis approach.

This paper finds more differences than similarities between public relations educational development in the two countries. The first PR course at a US university was taught at the University of Illinois in 1920 and the first US degree program was offered by Boston University in 1947. The first Canadian university PR course was taught at McGill University n 1948 and the first university degree was offered by Mount Saint Vincent University in 1977. Although PR courses and degrees are offered at a small number of élite US universities, the greatest recent PR curriculum development has been at smaller, second‐ or third‐tier institutions. While a few Canadian universities offer courses and degree programs in the field, most of Canada's recent PR program growth has been at colleges rather than at universities.

Rightly or wrongly, academic institutions often look to North America for direction when it comes to establishing and developing public relations education programs. A number of factual inaccuracies about public relations education history have frequently surfaced in books and journal articles. This paper corrects a number of those inaccuracies and in doing so improves public relations scholarship.

A thorough review of the literature suggests that this paper represents the only journal‐length piece about the history and development of public relations education in Canada and the USA.

The United States has entered into a tripartite Free Trade Agreement with Canada and Mexico with a planned 1 January 1994 debut. What are the possibilities of a North American Common Market being formed? What are the potential threats that could undermine NAFTA? What are the necessary prerequisites for this to occur? What would it look like? Examines these issues, attempts to provide answers to the questions and provides recommendations for marketers.

The purpose of this paper is to examine how security-related issues affect business in an integrated economic space. North America is an interesting case, as Canada and the USA have historically been highly integrated economies.

Research that focuses on the relationship between security and business is reviewed. First, the perception of security issues by business leaders is examined. Second, the North American case is discussed.

In the decade following 9-11, not all industries felt the aftermath in the same way, and business leaders from Canada and the USA did not necessarily focus on the same priorities. A thickening border is increasingly challenging for firms even though they have historically coped somewhat efficiently.

This paper has implications for integrated economies. Policymakers need to frame their response to security issues in a way that takes into account their effect on trade and firms.

Given terrorism’s impact on industries, the differences in priority ascribed to the issue by executives and the varying responses to address the problem, ensuring the ongoing gains from transborder business activity, requires creative solutions.

The effect of security on business is seldom studied. This paper provides a vivid example of the interplay between these two critical elements. This renewed understanding allows policymakers and business executives to find a common ground so that security issues are not dealt with at the expense of firms and cross-border trade.

In the present paper, amixed (quantitative and qualitative) and comparative (Europe vs. North America) analysis is accomplished for the assessment of the production and diffusion of strategy knowledge. With such an analysis we have attempted to identify which countries have the most consolidated and prestigious means for the diffusion of Strategic Management investigation at international level, and what is the character of its scientific production in the field. We have also tried to ascertain whether international or local cooperation plays a substantive and increasing role in the production and dissemination of knowledge on Strategic Management, specially nowadays, when, in despite of the strong existing competition, an ever greater attention is paid to the role played by cooperation.