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This chapter highlights how implementing circular economy principles can help companies working with sustainability to move from a reductionist and waste management approach to marketing competitive circular value propositions that intentionally design out waste (e.g. emissions and pollution) by rethinking, reinventing and redesigning the value chain. Schijvens, a Dutch family-owned corporate fashion textile company, acts as a case for exemplifying successful implementation of circular economy principles as a marketing strategy in a sector that struggles with finding solutions to the ethical challenges of producing and marketing textile fashion. The textile industry has, for many years, been accused of production that is based on environmentally harmful processes and conditions that are not socially fair. Circular economy principles provide a range of suggestions to address the ethical challenges occurring from covering the human needs of having clothes to wear. Yet, implementing circular economy principles is not a panacea. It is not only a question of delivering a technological quick fix but also a question of managing the new processes and human mindset guiding the actions in the value chain. This chapter, therefore, outlines reasons for a different perspective on the traditional linear value chain and related implications managers face when undertaking a journey from sustainability based on a reductionist approach to a closed-loop approach. It is argued that implementing circular economy principles by pro-actively managing the value chain processes based on eco-centric dynamic capabilities can provide even more radical changes than the incremental reductionist approach often associated with being a green sustainable company.

Composites based on fiber are commonly used in high-performance building materials. The composites mostly use petrochemically derived fibers like polyester and e-glass, due to their advantageous material features like high stiffness and strength. All the same, these fibers also have important shortcomings related to energy consumption, recyclability, initial processing expense, resulting health hazards, and sustainability. Increasing environmental awareness and new sustainable building technologies are driving the research, development, and usage of “green” building materials, especially the development of biomaterials.

In this chapter, the natural fiber evaluation approach is applied, which covers a diverse set of criteria. Consequently, the comparative assessment of diverse natural fiber types is applied through the use of an expert decision system approach. The best performing fiber choice is made by comparatively evaluating the materials related to green building. The proposed fiber can be used and applied by green building material manufacturing companies in various countries or locations as a reference when selecting the fiber with the best performance.

This chapter looks at the history of work from a social, economic and political perspective. It analyzes the beginning of work and of industrial relations, on a global scale. It goes on to speculate on in what way work will evolve in the immediate future, given technological change and ecological pressures.

System change for the circular economy (CE) in the society requires innovative thinking in refining existing material into new resources and collaboration with different actors. We introduce examples of decomposers with different roles in a circular ecosystem. Examples from reusers of waste material, users of recycled materials, designers of new technologies, and facilitators of CE networks are introduced to illustrate how companies contribute to a circular ecosystem in the clothing and textiles industry. Moreover, we illustrate the networked nature of supply chains of circular materials.

This chapter offers an overview of the applications of artificial intelligence (AI) in the textile industry and in particular, the textile colouration and finishing industry. The advent of new technologies such as AI and the Internet of Things (IoT) has changed many businesses and one area AI is seeing growth in is the textile industry. It is estimated that the AI software market shall reach a new high of over US$60 billion by 2022, and the largest increase is projected to be in the area of machine learning (ML). This is the area of AI where machines process and analyse vast amount of data they collect to perform tasks and processes. In the textile manufacturing industry, AI is applied to various areas such as colour matching, colour recipe formulation, pattern recognition, garment manufacture, process optimisation, quality control and supply chain management for enhanced productivity, product quality and competitiveness, reduced environmental impact and overall improved customer experience. The importance and success of AI is set to grow as ML algorithms become more sophisticated and smarter, and computing power increases.

Intensive agricultural production in the countries of the Aral Sea Basin has resulted in undesirable ecological and social consequences, including the drying of the Aral Sea. Water has become scarce due to a score of internal and external factors including the growing demand for water resources by the upstream countries, expansion of the irrigated areas to ease food insecurity, and the poor condition of irrigation and drainage networks. To cope with environmental consequences and regional water challenges, it is vital to look for pathways of improved integrated water resource management, higher water use efficiencies, and reducing overall water use.

A combination of value chain and water footprint analyses of the dominant crop, cotton, was applied to assess water use in different sectors of the Uzbekistan economy and to seek water saving and improved water management and efficiency options.

The findings show that reduction in water use could be achieved by diversifying the economy and moving from water intensive agricultural production to less water consuming industrial sectors by introducing water saving irrigation technologies and by raising awareness of the population about the real value of water.

The combined findings of the economic based value chain analysis and ecologically oriented water footprint analysis gave an added value for better informed decision-making to reach land, water, and ecosystem sustainability and to contribute to the Millennium Development Goals of eradicating poverty and hunger and achieving food and water security.

The aim of this chapter is to develop a strong research base for the academia and the industry to understand the importance of data analytics in International Trade. This chapter focuses on the case of cotton trade from India and explores different methodologies developed by the World Bank and International Trade Center to analyze the Big Data available on export and import. Through Big Data analysis, this chapter attempts to find out the export performance, market demand, export potential, and attractive markets for Indian cotton. This chapter also explores the trade competitiveness of Indian cotton over the years. The data through appropriate analysis can address some simple yet complicated questions in trade like what export potential the commodity holds, if the commodity is competitive or not in international market, what are new markets to look up to, and other similar questions. In other words, this information could make huge difference in decision-making of traders and policymakers directly, and farmers indirectly.

Strategic Management, Business Ethics.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

The case accentuates the challenges faced by Geetanjali Woollens in its mechanical recycling business which is proving detrimental to its African business expansion plans. The case is developed from the episodes of divergence in January 2018 when the buyers’ non-acceptance of mechanically recycled products initiated a managerial dilemma between “business sustenance” and “sustainable business” for Geetanjali Woollens. Being associated with the recycling business for more than 25 years, Madhukar Ghosh, the General Manager at Geetanjali Woollen recycling unit, was delving upon practical, supply-chain-wide solutions to generate standard acceptance norms for mechanically recycled textiles. For him, ethical purpose of business existence was equally important as the profit motive. Bringing operational clarity and standardized regulatory framework still seemed a big challenge for international policymakers and torchbearers of environmental responsibility, and Governments and NGOs popularizing green initiatives. Lack of policy guidelines for business behavior was exacerbating the business functioning. Madhukar knew that consistent buyer policies and standard regulatory framework could clear some mist and induce maturity in the concept of circular economy. Some formalizations were expected till the end of December 2018, if the deadlines did not get pushed further.

The objectives of this case are as follows:

• to highlight the limitations that recycled apparel and textile products have and the concerns that emerge for buyers, designers, and consumers, due to these limitations;

• to highlight the myopic business vision with which the recycling business is suffering due to the lack of a formalized regulatory framework, which in turn is creating various system barriers and making recycling business an unattractive proposition;

• to appreciate the contribution of mechanical recycling of post-consumer textile waste as a closed-loop manufacturing technique in recouping the eco-impacts of increased disposal of apparel and textile products; and

• to promote discussions for innovative solutions for limitations and concerns related to substances of concern in the recycling business and deliberations for a more effective tracking of such substances to facilitate buyer acceptance of mechanically recycled products.

to highlight the limitations that recycled apparel and textile products have and the concerns that emerge for buyers, designers, and consumers, due to these limitations;

to highlight the myopic business vision with which the recycling business is suffering due to the lack of a formalized regulatory framework, which in turn is creating various system barriers and making recycling business an unattractive proposition;

to appreciate the contribution of mechanical recycling of post-consumer textile waste as a closed-loop manufacturing technique in recouping the eco-impacts of increased disposal of apparel and textile products; and

to promote discussions for innovative solutions for limitations and concerns related to substances of concern in the recycling business and deliberations for a more effective tracking of such substances to facilitate buyer acceptance of mechanically recycled products.